News Compilation

1.品牌行銷應用AR技術的商機及趨勢 Opportunities and trends of using AR technology in brand marketing 在當今數位時代，品牌與企業正不斷尋求新方式來吸引顧客，提高品牌參與度，讓消費者身臨其境，提供與眾不同的品牌消費體驗，加深顧客對品牌的印象，引發購買慾望。在這樣的環境下，擴增實境（ Augmented Reality，AR ）行銷因其應用性廣泛，且大眾對於 AR 載體裝置設備較虛擬實境( Virtual Reality，VR )易取得，目前已成為品牌企業實現商業目標的一個強大工具。 網址: http://www.taaa.org.tw/news/article/8849 In this digital era, brands and businesses are continuously looking for new ways to attract customers, enhance brand participation, and provide immersive, distinctive brand experiences that deepen customer impressions and stimulate purchase desires. In such environment, Augmented Reality …