The undergraduate program in advertising is designed to assist students in acquiring the knowledge and skills which will prepare them for positions in account management, media planning, media sales and research, market research, and brand management, or to be copywriters, publicists, and media relations coordinators.

The program is also designed to prepare qualified students for graduate studies in advertising, public relations, mass communication and related fields. Many excellent graduates from Advertising and Strategic Marketing Department have achieved great accomplishments in the advertising industry or have furthered their studies to pursue long-term success for their career.