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  • About
    • Performance Highlights
    • Brief History
    • Mission Goals/Objectives
    • Developments
    • Features
    • Future Prospects
    • Facilities
    • Faculty & Staff
      • Full-time Faculty Members
      • Part-time Faculty Members
      • Staff
      • Dual Teaching Instructors Curriculum
    • IMC Center & Brand Lab
    • Letter from Department Chair
    • News Compilation
  • Curriculum
    • Curriculum Framework
    • Core Competencies
    • Fundamental Professional Competence Standards
    • Learning Maps
    • Course Requirements for Minor
    • Focused Course Program Descriptions and Requirements
  • Outcomes
    • Student Learning Outcomes
    • Faculty Outcomes
  • Student Recruitment
  • Contact Us
  • Related Regulations
  • 繁體中文

Dual Teaching Instructors Curriculum

Lecturer Current Position Title Date Time
LIN, FEI WEN PHStar Co., Ltd., Director Podcast's Life Sharing and Impact 2022/06/01 12:50~14:40
Lecturer Current Position Title Date Time
YE, SU-LING Riverbed Theatre,Producer Culture and Art Marketing 2022/10/18 13:10~16:00
ZENG, JING-MEI Theatremania.Life,Producer Ecology of Art Podcast 2022/06/01 14:50~16:40
Lecturer Current Position Title Date Time
Hsieh, Shu-Chen Colorist Image Aesthetics 2021/10/19 13:10~15:00
Lecturer Current Position Title Date Time
Sun Han Chieh TVBS assistant manager Application of design, technology and communication 2022/05/25 09:10~12:00
Wang Te Ming Design Director Practice of brand design and marketing communication 2022/05/11 09:10~12:00
Lecturer Position Topic Date Time
Zhou, Zhe-yu Funique VR,Photographydirector and hardwaredeveloper VR Photography
Appreciation
2023/11/5 08:10~10:00
VR photography skills and attempts. With the advancement of technology, mobilephones and cameras can be used for VR shooting, and the options for video shootingare more diverse.

Lecturer Position Topic Date Time
Craig Quintero Riverbed Theatre,Art Director

Creative Process

2023/11/22 08:10~10:00

Creative ideas and life, feel art and life from drama creation, how to make creation continue to grow in learning.

Lecturer Position Topic Date Time
Zhou,Li-min General Manager ofShuangfuyu Ltd. Co. Innovation Model and Market Application of Immersive Experience 2023/11/22 15:10~17:00

VR, AR, MR, XR, immersive experience business and creativity, digital makes more visual experiences more possible.

Lecturer Position Topic Date Time
Huang,Zhengxi Master,Art Director Editing Application 2023/11/16 13:10~15:00

The professional application of DaVinci Resolve editing software and its impact on digital film editing.

Lecturer Position Topic Date Time
Wang Deming Taiw an Graphic Design Association director general visual design 2023/10/19 13:10~15:00

Provide guidance and sharing on the practical visual operations of brands and related cases, explain and analyze how to develop concepts and ideas, present the creative production process, and enable students to increase their visual expression skills in visual branding and advertising design through experience sharing.

Case sharing and practical explanation

Case sharing and practical explanation

Lecturer Position Topic Date Time
Chen
Yuzhen
Founder/Chairman of Hongjing Group Discussing innovation, creativity
and entrepreneurship through
intellectual property rights
2024/6/17 12:10~14:00

Understanding intellectual property rights inspires students creativity and innovation.
Knowing that your ideas and inventions are protected by law will make you more motivated to explore new ideas and solutions, and you will be able to learn how to evaluate whether your ideas have commercial value.

Imported from the basic concepts of intellectual property

Use patent search analysis charts to help students understand the trends of patent applicants in different fields

Introducing the concept of business secrets is also an important part of the intellectual property layout

Explain the relationship between innovative business models and patent protection

Lecturer Position Topic Date Time
Huang
Ziqing
Fengsan Design Art
Director
Application of multimedia
technology and digital design
2024/6/3 12:10~14:00

Understand the application of multimedia technology and digital design, understand and improve the application of multimedia technology and digital design through explanations and sharing by practitioners.

3D/2D/Animation and visual design Case explanation and sharing

3D/2D/Animation and visual design Case process explanation and sharing

3D/2D/Animation and visual design Industry experts explain and share the process

3D/2D/Animation and visual design Industry experts explain and share the process

Lecturer Position Topic Date Time
Sun
Hanjie
Assistant Manager, News
Production and Broadcasting
Center, TVBS Production
Resources Department
AR technology and
large-scale concert post-
production applications
2024/5/27 12:10~14:00

Understand the application of AR technology and large-scale concert post-production.
Regarding the case application, many wonderful cases were shared, which made me deeply impressed. I also have a better understanding of AR technology and large-scale concert post-production application.

Explain the AR production process of 10 songs

Explain the AR production and broadcasting process

Share the idea process of AR animation script

The actual broadcast effect of AR animation

Lecturer Position Topic Date Time
Jerry
Wang
Chairman of China Graphic
Design Association
Design is always at the forefront of issues 2024/5/13 12:10~14:00

The design explanation of the case enables students to understand the connection between issues and trends and design.

Engineering Application Product Marketing Industry Case Sharing and Practical Explanation

Corporate brand planning scenario case sharing and practical explanation

Taiwan Railway’s 130th Anniversary Visual Planning Industry Case Sharing and Practical Explanation

Hsinchu City Government Public Building Brand Planning Industry Case Sharing and Practical Explanation

Lecturer Position Topic Date Time
Chang
Chun Chieh
Creative Director of
Seabury Brand Identity
Design
Brand design and local industry application 2024/4/15 12:10~14:00

Through the sharing of experience in implementing local brand upgrades corresponding to SDGS, students can take into account sustainable thinking in localbrand vision and expression skills.

Product positioning, market differentiation and marketing point strategy

Brand design self-confirmation and value identification analysis

Brand design marketing case sharing

Regional brand design and marketing case sharing

Lecturer Position Topic Date Time
Zhang
Qimei
Very visually integrated
design
Creative Director
Brand shaping and visual
creation
2024/3/18 12:10~14:00

Through experience sharing, students can increase their performance skills in brandvision and advertising vision.

Brand design process discussion and case analysis

Product positioning and market differentiation marketing selling point analysis

Liquor brand design and marketing case sharing

Gift series planning and design

Lecturer Position Topic Date Time
Huang Ziqing Fengsan Design Art Director Modern new media applications and the creation of digital visual projects 2023/5/19 14:10~16:00

Provide professional explanations and sharing so that through this opportunity, students in this department learn the application of media art and new media, and learn about new media and branding.The actual operation of marketing professional technology, and understanding of many new media technologies that cannot be learned in textbooks。

Lecturer Position Topic Date Time
Lin Xuerong visual design artist Advertising Illustration and Art Communication Marketing Practice 2023/5/5 14:00~16:00

Interested in design and art marketing

Interested, and understand and understand the relevant knowledge and skills of design and art marketing.  Key benefits: By inviting industry experts to give professional explanations and sharing, students in this department can use this opportunity to

Students will learn the application skills of design and art marketing. After integrating knowledge and technology, industry experts will use professional and simple methods to Reports and practical experience enable students to learn operational knowledge.

Lecturer Position Topic Date Time
Sun Hanjie TVBS Production Resources Department Modern TV digital media post-production and operation of large-scale events 2023/4/21 14:10~16:00

Regarding the live post-production of large-scale modern TV digital media events, under the guidance of many wonderful cases from industry experts, I was deeply impressed and gained an understanding of how to apply live post-production of large-scale modern TV digital media events.

Lecturer Position Topic Date Time
Zhang Junjie brand director Brand visual identity and marketing management strategy 2023/4/28 14:10~16:00

For the design of brand visual image, under the guidance of many wonderful cases from industry experts, I gained a deep impression, and also gained an understanding of packaging and advertising marketing and how visuals are applied.

Lecturer Position Topic Date Time
Zhang Qimei creative direction Find the definition. Show creativity 2023/5/12 14:10~16:00

Sharing practical operations and guidance on visual branding and related cases, and achieving growth.

Through the industry master, you can know how to develop concepts and ideas, and you can also see the production process, which is a particularly rare learning experience.

Lecturer Position Topic Date Time
Chen Yuzhen Chairman of Hongjing International Group Visual Communication and Intellectual Property Design 2023/4/21 14:00~16:00

Explain the introduction of visual design, brand design, patent usage rights, trademarks, pictures, cultural and creative products, innovative cases, etc., and understand the basic knowledge and practical considerations and precautions

Lecturer Position Topic Date Time
Craig
Quintero
Riverbed Theatre, Art Director
Professor: Dept of Theatre, Dance, and
Performance Studies (Grinnell College)
Creativity and Creation 2024/5/6 10:10~12:00

Director Quintero used diverse creative expressions and forms to guide students to see the presentation of creativity and creation. He also used the creative content and form of the Riverbed Theatre to let students have a deeper understanding of color, image and imagery creation. The
creation of a stage play about the history of Taiwans miners The Forgotten... allows students to see and understand the creators
observation and concern for society, and shares the Riverbed Theatre’s philosophy from stage creation to VR creation.


Creative demonstration

Creative demonstration

Creative demonstration

Group photo

Campus Information

Taipei Location : 250 Zhong Shan N. Rd., Sec. 5, Taipei 111, Taiwan| Tel:+886 2 2882-4564


Taoyuan Location : 5 De Ming Rd., Gui Shan District, Taoyuan City 333, Taiwan|Tel: +886 3 350-7001


Jihe Location : 3F-8F, No.130, Jihe Rd., Shihlin District, Taipei City 111, Taiwan|Tel: +886 2 2882-4564


Kinmen Location : 105 De Ming Rd., Jinsha Township, Kinmen County 890, Taiwan|Tel: +886 82 355-233


美國分校(Michigan Location):Gilbertson Hall, Saginaw Valley State University, 7400 Bay Road, Saginaw, MI 48710 U.S.A.Telephone: 1-989-964-2497 (U.S.); +886 2 2882-4564 (Taiwan)

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© 2026 Ming Chuan University Department of Advertising and Strategic Marketing

Contact us

  • About
    • ← Back
    • Performance Highlights
    • Brief History
    • Mission Goals/Objectives
    • Developments
    • Features
    • Future Prospects
    • Facilities
    • Faculty & Staff
      • ← Back
      • Full-time Faculty Members
      • Part-time Faculty Members
      • Staff
      • Dual Teaching Instructors Curriculum
    • IMC Center & Brand Lab
    • Letter from Department Chair
    • News Compilation
  • Curriculum
    • ← Back
    • Curriculum Framework
    • Core Competencies
    • Fundamental Professional Competence Standards
    • Learning Maps
    • Course Requirements for Minor
    • Focused Course Program Descriptions and Requirements
  • Outcomes
    • ← Back
    • Student Learning Outcomes
    • Faculty Outcomes
  • Student Recruitment
  • Contact Us
  • Related Regulations
  • 繁體中文