Introduction Video of Ming Chuan
Performance Highlights
"Heart-to-Heart Festival" Spreads Love: Ming Chuan Advertising and Strategic Marketing Supports Public Welfare
Excellent Achievement 1
Ming Chuan Advertising and Strategic Marketing's "Heart-to-Heart Festival" broke the traditional event framework, taking "Heart Energy Station" as its theme to perfectly combine professional marketing practices with social welfare. The team not only created unique IPs tailored to the characteristics of each department, enhancing the sense of identity among students and faculty as well as campus recognition, but also revitalized online and offline interactions through social media check-ins and hands-on experiences. In addition, the project successfully facilitated cross-industry collaboration, donating 50% of the experience event revenue to the Pearl S. Buck Foundation to support new immigrant families with practical actions. This not only deepened industry-academia connections but also successfully established a positive brand image of societal care for the organization.
Learn moreMinistry of Education (MOE) College Student Career Counseling Experience Competition: Ming Chuan Advertising and Strategic Marketing Wins Championship
Excellent Achievement 2
Li, Hui-Shan, a senior in the Department of Advertising and Strategic Marketing at Ming Chuan University, won the national championship in the graphic category with "Shh! My Career Exploration Treasure Hunt Notes." The work "Future is Not Forced by Lots" by five seniors from the department—Tsai, Sung-Dao, Chen, Yen-Hsun, Yang, Wei-Yu, Hsieh, Chia-Fu, and Chen, Yi-Fan—won the national championship in the audio-visual category. The work "Embarking on a Career Journey" by five seniors—Chen, Tzu-Pei, Chung, Cheng-Hsin, Chang, Cheng-Chen, Li, Chia-Chen, and Shen, Hui-Hao—won the Jury Award in the audio-visual category. All the above works were guided by full-time Assistant Professor Chen, Yu-Yin, jointly appointed by the Department of Advertising and Strategic Marketing and the Department of Radio and Television.
Learn moreMing Chuan University 69th Anniversary Celebration: Two Faculty Members from the Department of Advertising and Strategic Marketing Commended as Senior Faculty and Staff
Excellent Achievement 3
Instructor Wang, Hui-Mei from the Department of Advertising and Strategic Marketing, who has served for 40 years, and Full-time Associate Professor Yu, Shu-Fen from the same department, who has served for 30 years, were publicly commended by Chancellor Lee at the 69th Anniversary Celebration in recognition of their diligence in contributing to the university.
Learn moreIndustry-Government-Academia Collaboration: Faculty and Students Co-organize the "2025 Chinese Public Relations Forum"
Excellent Achievement 4
The School of Communication at Ming Chuan University and the Taiwan and Taipei International Public Relations Association (TIPRA) jointly held the "2025 Chinese Public Relations Forum: Redefining PR under the AI Wave." The forum gathered elites from industry and academia under the theme "Building a New Era of Public Relations with Trust and Influence" to explore the challenges and transformation opportunities brought by AI to the PR industry.
Learn moreMing Chuan Advertising and Strategic Marketing Wins "2nd Citizen Proposal Competition," Vice President Attends to Present Award
Excellent Achievement 5
Students Li, Shih-Yuan, Tsai, Chun-Chieh, Hsu, Yu-Heng, and Chen, Hsin-Yueh from the Department of Advertising and Strategic Marketing at Ming Chuan University, guided by Full-time Assistant Professor Chen, Yu-Yin, who is jointly appointed by the Department of Advertising and Strategic Marketing and the Department of Radio and Television, participated in the 2025 "2nd Citizen Proposal Competition" hosted by NOWnews. Their proposal, "No Gender Limits: Youth Moving Forward Together," won the Excellence Award and the on-site voting for "Best Popularity Award." They were presented with these award by Vice President Hsiao, Bi-Khim as encouragement.
Learn more2025 National Student Crime Prevention Idea Short Film Competition: Ming Chuan Advertising and Strategic Marketing Achieves Fruitful Results
Excellent Achievement 6
Nine students from the Department of Advertising and Strategic Marketing, including Lai, Pei-Chun, Chen, Chia-Yu, Liao, Yi-Chen, Huang, Yi-Chi, Pu, Yu-Chen, Wang, Pei-Han, Yang, Tsai-Hsuan, Lin, Hsiu-Cheng, and Wang, Tzu-Chi, won 3rd Prize in the Idea short film category with "Life Planning Bureau Interview," guided by Full-time Assistant Professor Wang, Wan-Chia from the department.
Learn moreNews Compilation
[Department Notice] MCU 2025-26 Academic Year 2nd Semester Post-midterm Course-reduction Application Notice
[Activity News] British Council Young Learner Assistant (YLA) Internship
[Activity News] Briefing — 2026 Domestic/Overseas “7+1” Full-Semester Internship Program (Taipei Campus)
[Department Notice] 2026–27 AY Department of New Media and Communication Administration — Master’s Program Referral Admissions is Now Open
[Competition Info] 2025 National University SDGs × AI Short-Video Competition
[Competition Info] “Brand Street ~ iReels!” Image & Short Video Call for Entries
