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Introduction Video of Ming Chuan


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Announcement


Department of Advertising and Strategic Marketing "Advertising Monopoly" One-Day Experience Camp

Performance

Department of Advertising and Strategic Marketing, School of Communication, Ming Chuan University, hosted the "Advertising Monopoly: Strategic Marketing Showdown" one-day experience camp on Taipei campus on May 18, 2024. This camp aimed to introduce high school students to the field of advertising and marketing. The program included activities such as one-page project planning, media literacy, communication knowledge, and creative thinking. Participants also had the opportunity to visit the facilities of the School of Communication.

Cross-departmental student team won an award at the 2024 TSC Marketing Symposium under the guidance of Professor Chuang, Tung-Lin and Professor Tsai, Chi-Jui

Performance

Under the guidance of Professor Chuang, Tung-Lin, Department of New Media and Communication Administration students Chao, Yu-Xuan, Chou, Jia-Yan, and Ji,Guan-Yu, created "Xinyi Sports Center—A Good Neighbor for the Community!"which won the highest honor, the Diamond Award, at 2024 9th TSC Marketing Symposium. Additionally, the work "Blue Fish Ba: Leisurely Enjoy Seafood and Quality Light Meals," created by Department of Radio and TV student Yuan, Rong, Department of New Media and Communication Administration students Weng, Jie-Yu, Chong, Hui-Shan, and Li, Zi-Ging, also under the guidance of Professor Chuang,Tung-Lin, won the Golden Award. Furthermore, the project "Blue Fish Ba: Enjoying Leisure Time," created by Department of Advertising and Strategic Marketing students Chen, Yong-Wen, Mai, Yu-Chen, Lin, Xin-Ni, Huang, Wan-Ting, and He,Yong-Xin under the guidance of Professor Tsai, Chi-Jui, won the Silver Award.

Awarded the Excellent Promotion Slogan Prize in 2024 Ming Chuan University 10 Pillars Education Slogan and Logo Design Competition

Performance

To assist Ming Chuan University faculty and staff members, and students, in understanding, recognizing, and identifying with 10 Pillars Education, “Ming Chuan University 10 Pillars Education Slogan and Logo Design Competition" was organized by the General Secretary's Division. Chuang, Yin-Ting and Weng, Wei-Chen, students from the Department of Advertising and Strategic Marketing received the Excellent Promotion Slogan Prize.

2024 Campus Public Relations Proposal Competition

Performance

Students Xu, Zi-Ging, Guo, Yu-Qi, Huang, Xin-Yi, Li, Zhi-Jie, Li, Yi-Jie, and Shen, Hui-Hao from the Department of Advertising and Strategic Marketing, Ming Chuan University, participated in the "2024 Campus Public Relations Proposal Competition". They received an Honorable Mention for their design of a public relations communication plan for the RhinoShield brand targeting Generation Z consumers.

2023 2nd National SDGs Innovation and Creativity Competition - Department of Advertising and Strategic Marketing Won the 1st and 2nd Places

Performance

Student teams from the Department of Advertising and Strategic Marketing, Ming Chuan University, had outstanding performances in the 2023 2nd National SDGs Innovation and Creativity Competition hosted by Takming University of Science and Technology. Under the guidance of faculty members Chen, Po-Yu, Tsai, Chi-Jui, Chiu, Yu-Chih, and Wang Wan-Chia, the team of students Zhuang, Yi-Ting, Jian, Hui-Ci, Zhang, Pin-Xuan, Zhang, Ruo-Zhen, Lee, Shao-Yang, and Wu, Dong-Qian won the championship in the Service Innovation category with their project "Repurposed Career Path". The team of Chen, Rou-Qian, Chen Shang-Wei, Zhuang Yong-Xi, and Yang Kai-Xin received the runner-up award in the Service Innovation category for their project "Mom, I Can — A Job Platform Tailored for Moms." The project "Security Map" planned by students Lin, Hsin-Ni, Lian, Yi-Han, and Mai, Yu-Chen, received an Honorable Mention.

Dr. Yu, Shu-Fen guided students in a collaboration with the Shilin Night Market business district, embodying the practice of University Social Responsibility

Performance

Under the guidance of Dr. Yu, Shu-Fen, students from the Department of Advertising and Strategic Marketing collaborated with the Shilin Night Market business district, putting University Social Responsibility into practice. As part of the senior course "Advertising Strategy and Planning," the students assisted in planning creative proposals and social media strategies for the "Shilin Night Market" Facebook page.Their efforts, including the production of videos, graphics, and animations, achieved outstanding results. The project aims to generate new buzz and boost tourism for the Shilin Night Market, reviving its former glory.

News Compilation


New compilation 廣銷官網校內新聞

廣銷官網 校內新聞 銘傳x士林國小USR 小朋友:越南河粉裡有香茅和薄荷 -2024年11月27日 記者/詹博鈞 Ming Chuan University x Shilin Elementary School USR Project Kids: Explore Lemongrass and Mint in Vietnamese PhoNovember 27, 2024Reporter: Zhan Bojun 「我們的河粉裡常常加入香茅和薄荷,聞起來很香又好吃!」這是一位來自越南的士林國小學生和大家分享香草植物的應用。11月25日銘傳大學傳播學院USR與香草街屋蔡以倫老師共同舉辦的新食尚小農夫課程,帶領小朋友們認識不同的香草植物及飲食的應用。 “Our pho often includes lemongrass and mint, which smell fragrant and taste delicious!” shared a Vietnamese student from Shilin Elementary School, introducing the application of herbal plants. On November 25, Ming Chuan

News Compilation 112-2 英檢獎勵金申請資訊

112-2 英語檢定成績優異獎勵辦法(英檢獎勵金),本學期共分為兩梯次申請:3/4~3/15 以及 5/8~5/22。

News Compilation

1.品牌行銷應用AR技術的商機及趨勢 Opportunities and trends of using AR technology in brand marketing 在當今數位時代,品牌與企業正不斷尋求新方式來吸引顧客,提高品牌參與度,讓消費者身臨其境,提供與眾不同的品牌消費體驗,加深顧客對品牌的印象,引發購買慾望。在這樣的環境下,擴增實境( Augmented Reality,AR )行銷因其應用性廣泛,且大眾對於 AR 載體裝置設備較虛擬實境( Virtual Reality,VR )易取得,目前已成為品牌企業實現商業目標的一個強大工具。 網址: http://www.taaa.org.tw/news/article/8849 In this digital era, brands and businesses are continuously looking for new ways to attract customers, enhance brand participation, and provide immersive, distinctive brand experiences that deepen customer impressions and stimulate purchase desires. In such environment, Augmented Reality

Admissions video


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Student artwork


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