Introduction Video of Ming Chuan
Announcement
Department of Advertising and Strategic Marketing "Advertising Monopoly" One-Day Experience Camp
Performance
Department of Advertising and Strategic Marketing, School of Communication, Ming Chuan University, hosted the "Advertising Monopoly: Strategic Marketing Showdown" one-day experience camp on Taipei campus on May 18, 2024. This camp aimed to introduce high school students to the field of advertising and marketing. The program included activities such as one-page project planning, media literacy, communication knowledge, and creative thinking. Participants also had the opportunity to visit the facilities of the School of Communication.
Cross-departmental student team won an award at the 2024 TSC Marketing Symposium under the guidance of Professor Chuang, Tung-Lin and Professor Tsai, Chi-Jui
Performance
Under the guidance of Professor Chuang, Tung-Lin, Department of New Media and Communication Administration students Chao, Yu-Xuan, Chou, Jia-Yan, and Ji,Guan-Yu, created "Xinyi Sports Center—A Good Neighbor for the Community!"which won the highest honor, the Diamond Award, at 2024 9th TSC Marketing Symposium. Additionally, the work "Blue Fish Ba: Leisurely Enjoy Seafood and Quality Light Meals," created by Department of Radio and TV student Yuan, Rong, Department of New Media and Communication Administration students Weng, Jie-Yu, Chong, Hui-Shan, and Li, Zi-Ging, also under the guidance of Professor Chuang,Tung-Lin, won the Golden Award. Furthermore, the project "Blue Fish Ba: Enjoying Leisure Time," created by Department of Advertising and Strategic Marketing students Chen, Yong-Wen, Mai, Yu-Chen, Lin, Xin-Ni, Huang, Wan-Ting, and He,Yong-Xin under the guidance of Professor Tsai, Chi-Jui, won the Silver Award.
Awarded the Excellent Promotion Slogan Prize in 2024 Ming Chuan University 10 Pillars Education Slogan and Logo Design Competition
Performance
To assist Ming Chuan University faculty and staff members, and students, in understanding, recognizing, and identifying with 10 Pillars Education, “Ming Chuan University 10 Pillars Education Slogan and Logo Design Competition" was organized by the General Secretary's Division. Chuang, Yin-Ting and Weng, Wei-Chen, students from the Department of Advertising and Strategic Marketing received the Excellent Promotion Slogan Prize.
2024 Campus Public Relations Proposal Competition
Performance
Students Xu, Zi-Ging, Guo, Yu-Qi, Huang, Xin-Yi, Li, Zhi-Jie, Li, Yi-Jie, and Shen, Hui-Hao from the Department of Advertising and Strategic Marketing, Ming Chuan University, participated in the "2024 Campus Public Relations Proposal Competition". They received an Honorable Mention for their design of a public relations communication plan for the RhinoShield brand targeting Generation Z consumers.
2023 2nd National SDGs Innovation and Creativity Competition - Department of Advertising and Strategic Marketing Won the 1st and 2nd Places
Performance
Student teams from the Department of Advertising and Strategic Marketing, Ming Chuan University, had outstanding performances in the 2023 2nd National SDGs Innovation and Creativity Competition hosted by Takming University of Science and Technology. Under the guidance of faculty members Chen, Po-Yu, Tsai, Chi-Jui, Chiu, Yu-Chih, and Wang Wan-Chia, the team of students Zhuang, Yi-Ting, Jian, Hui-Ci, Zhang, Pin-Xuan, Zhang, Ruo-Zhen, Lee, Shao-Yang, and Wu, Dong-Qian won the championship in the Service Innovation category with their project "Repurposed Career Path". The team of Chen, Rou-Qian, Chen Shang-Wei, Zhuang Yong-Xi, and Yang Kai-Xin received the runner-up award in the Service Innovation category for their project "Mom, I Can — A Job Platform Tailored for Moms." The project "Security Map" planned by students Lin, Hsin-Ni, Lian, Yi-Han, and Mai, Yu-Chen, received an Honorable Mention.
Dr. Yu, Shu-Fen guided students in a collaboration with the Shilin Night Market business district, embodying the practice of University Social Responsibility
Performance
Under the guidance of Dr. Yu, Shu-Fen, students from the Department of Advertising and Strategic Marketing collaborated with the Shilin Night Market business district, putting University Social Responsibility into practice. As part of the senior course "Advertising Strategy and Planning," the students assisted in planning creative proposals and social media strategies for the "Shilin Night Market" Facebook page.Their efforts, including the production of videos, graphics, and animations, achieved outstanding results. The project aims to generate new buzz and boost tourism for the Shilin Night Market, reviving its former glory.
News Compilation
News Compilation 112-2 英檢獎勵金申請資訊
News Compilation
Admissions video
