Student Learning Outcomes

Category	2020-21	2021-22	2022-23
Winning Cases	12	30	38
Awardees	62	62	73

Category	2019-20	2020-21	2021-22	2022-23
Internship Units	63	32	75	67
Interns	75	84	84	56

Year	Student's name	Title	Advisor
2019-20	Liu,Qi-Shan、Hu,Yun-Chieh	Research on the Relevance of Virtual Reality Experience to Users Experience Value, Satisfaction and Word of Mouth-A Case Study of National Palace Museum「A Journey Inside Paintings and Calligraphy-VR ART」	Chen, Po-Yu
2019-20	Leong Sin I、Hsieh, Meng Hsuan、Cheong Hoi Ian	The Impact of Chanel Brand Image on Consumers' Purchase Intention: A Case Study of No˚5 Perfume Advertisement	Wang, Wan-Chia
2019-20	Wu,Ting-Wei、Chou,Min- Hui、Chen ,Wei-Ming、Tsai,Chin-Yu、Lin ,Ting-Chuan	Printing without eyes, by heart	Yu ,Shu-Fen
2020-21	Liu, Hui-Ci、Chan,Jia-Mun	Analysis of the relationship between negative emotion Cognition ,brand identity,and purchase intention : A case of community public relations events	Chen, Po-Yu
2020-21	Liu,Yu-Chen、Kong, Weng- I、Chong, Kah- Kee	Using ZMET to explore the consensus map of Taiwan's art enthusiast for Creative Life Industries	Chaung,Tung-Lin
2020-21	Kuo, Tzu- Hsuen、Yao, Jie- Si、Chao, Hsin -Wei、Tsai, Tung- Hsin	Good more plan	Wang, Wan- Chia
2021-22	Zhong,Cheng-Ze、Su,Zi-Xuan	Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing—The case of SHISEIDO LINE Biz-Solutions extended service.	Chen, Po-Yu
2021-22	Zhang, Si-Yun、Chang, Tzu-Tung	Research on the Application of Family Love Theme in Advertising——Taking the Micro-film-style Mother's Day Advertising as an Example	Wang, Wan- Chia
2021-22	Shiau, Yu-Wei、Ku, Yu-Chieh、Chen, Xin-Ru、Li, Qian-Yi 、Lin, Pin-Yu	“Irrigate, With Meticulous Love”	Chaung, Tung-Lin
2021-22	Cheng,Hui-Hsin、Chan,Yu-En	STEREOTYPES	Kuo, Hsiu-Li
2022-23	Wu, Ting-Yu、 Chen, Shih-Ying、 Chen, Chih-I、 Sun, Yu-Chi、 Chung, Bo-Yu、 Chen, Yan-An	Marketing Project Of Happy Cake Dessert Studio	Yu, Shu-Fen
2022-23	Hung,Zi-Yuan、Mei,Yu-Ju	Epidemic Press Conferences and Political Figure’s Images: A Case Study of Taipei Mayor Ko Wen Je	Wang, Wan- Chia
2022-23	Qiu Junxiang	To explore consumer demand for streaming services	sChaung, Tung-Lin
2023-24	Tsai, Hsin-Yu	The Study of Advertisement Effectiveness: Different Advertisement Formats and Levels of Personalization - Using Sponsored Instagram Stories Ads as an Example.	Yu, Shu-Fen
2023-24	Chiu, Hsin-Yu、Chen, Jui-Jan、Lin, Cai-Yu、Yang, Tzu-Yen、Zheng, Jing-Yao	Time Travel - 'At The Close' Integrated Marketing Campaign and Advertisement Video	Wang, Yi-Hsiung
2023-24	Chen, Yun-Xuan	Be The One	Kuo, Hsiu-Li

Advisor	Title	Name	Project Title
Chen, Po-Yu	Professor	CHEN, SHU-HO	Contrary Narrative Technique of Nonprofit Brand’s Commercials’ effect on Audiences Emtional Cognition, Sponsor Intention and Word of mouth-Taking Ocean Pollution commercials as an example
CHAUNG,TUNG-LIN	Assistant Professor	Agatha Teo Min Er Lee Yong Yen Tsue Xin Jie	Use EDTM to explore Taiwanese enthusiast’s consuming behavior: A Case Study of Creative Lifestyle Industry

Advisor	Title	Name	Project Title
Chen, Po-Yu	Professor	LIU,HUI-CI ，CHAN,JIA-MUN	Analysis of the relationship between negative emotion cognition,brand identity,and purchase intention: A case of community public relations events
CHAUNG,TUNG-LIN	Assistant Professor	Liu Yu Chen ，Kong Weng I，Chong Kah Kee	Using ZMET to Explore Hipsters' Consensus Mind Map: Creative Lifestyle Industries as an example

Advisor	Title	Name	Project Title
Chen, Po-Yu	Professor	Zhong, Cheng-Ze、Su,Zi-Xuan	Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing—The case of SHISEIDO LINE Business extended service.

Advisor	Title	Name	Project Title
Chen, Po-Yu	Professor	CHEN, JUI-JAN、CHIU, HSIN-YU、YANG, TZU-YEN、LIN, CAI-YU、ZHENG, JING-YAO	Research on the extension effect of "brand" and "channel" co- branded products on brand promotion -- taking "at the close 此刻" as an example
Yu, Shu-Fen	Associate Professor	TSAI, HSIN-YU	Research on the Effectiveness of Different Advertising Formats and Personalization Levels - A Case Study on Instagram
CHAUNG,TUNG-LIN	Assistant Professor	SU,PIN-YU、LIN,YOU-CHEN、CHOW, LAI-YING	Using Ethnographic Decision Tree Modeling to Explore Consumer Behavior towards OTT Platforms
Wang, Wan-Chia	Assistant Professor	SENG, BING- TANG, Ling, Tien- Loon, YEW, QI- ZHI	Blood of the movie brats - the cultural change and influences of American new wave

Advisor	Title	Name	Project Title
Chen, Po-Yu	Professor	Tsao,Ching- Fang	Do Graphical social posts always bring better emotional connections and brand favorability? Take “threads” and “instagram” as comparative cases
Yu, Shu-Fen	Associate Professor	Chang, Chen-Yu	The Influences of Advertising Appeals and Self-reference on the Green Advertising Effects: A Case Study of Experience Products
Chaung, Tung-Lin	Assistant Professor	Mikky Bong，Yee- Kee Cheah，Yon g-Rong Ngui，Ming- Xin	The Application of ZMET (Zaltman Metaphor Elicitation Technique) to Construct Consumer Consensus Maps for OTT Video Streaming Platforms

Advisor

Title

Name

Project Title

Chen, Po-Yu

Professor

Tsao,Ching-
Fang

Do Graphical social posts always bring better emotional connections and brand favorability? Take “threads” and
“instagram” as comparative cases

Yu, Shu-Fen

Associate
Professor

Chang,
Chen-Yu

The Influences of Advertising Appeals and Self-reference on the Green Advertising Effects: A Case Study of Experience Products

Chaung,
Tung-Lin

Assistant
Professor

Mikky
Bong，Yee-
Kee

Cheah，Yon
g-Rong

Ngui，Ming-
Xin

The Application of ZMET (Zaltman Metaphor Elicitation Technique) to Construct Consumer Consensus Maps for OTT Video Streaming Platforms

Advisor	Title	Name	Project Title
Chaung, Tung-Lin	Assistant Professor	Yu-Wei,Shiau、Yu-Cheih,Ku、Xin-Ru,Chen、Pin-Yu,Lin 、Cian-Yi,Li	Greeny Baby

Advisor	Title	Name	Project Title
Chaung, Tung-Lin	Assistant Professor	Wang,Zhi-Chi、Wang,Han-Yang、Xiao,Yu-Jun、 Gu,Yi、Wu,Yu-Ting	Promotional video for plastic reduction

Advisor	Title	Name	Project Title
Chaung, Tung-Lin	Assistant Professor	Chai Jun Bin、Tan Yee Hui、Chai Jun Xi	「BuMomHello」 Marketing Proposal

Advisor	Title	Name	Project Title
Chaung,Tung-Lin	Giving rare disease patients a place to relax	Taiwan Foundation For Rare Disorders	Chen,Wei-Yi Wang,Pei-Chi Huang,Si-En Shiung,Chang-Ruei Tang,Bao-Xin
Chaung,Tung-Lin	Be a vegetarian or not	Tse-Xin Organic Agriculture Foundation	Ng Weng Ian Lew, Yi- Wen Tan Xin Ying Lee, Zhao- Jung Chai Jun Hui
Wang, Wan-Chia	Music, Self-Media and Brand Marketing: Strategies of Hardchord Studio	Hardchord Studio	Chen, jie-xin Hu, Xiu-Hui
Yu, Shu-Fen	The marketing of local cultural and creative brands - The mini building bricks	The mini building bricks	Chang, Ya-Han Liao, Yu-Chien Wu, Ching-Ching Wu, Tung-Chien
Yu, Shu-Fen	Origin wedding studio —Increase brand awareness through community management.	Origin wedding studio	Chen, Jou-Chien Chen, Shang-Wei Chen, Yi-Ning Chuang, Yung-Hsi
Yu, Shu-Fen	Exploring the positioning and planning of the "YUNZI" brand.	YUNZI	Chien, Hui-Tzu Yeh, Yen-Chun

Advisor	Title	Name	Project Title
WANG, WAN-CHIA	Assistant Professor	Li,Yu-Zhen	Applied Semiotics study on Advertising Videos- A Case of IKEA Taiwan（2015－2019）
WANG, WAN-CHIA	Assistant Professor	Lee,Te-Hsin	Applied Semiotics study on Advertising Videos- A Case of IKEA Taiwan（2015－2019）
WANG, WAN-CHIA	Assistant Professor	Lin-Lyu-Han	Comparison and Analysis of the City Mascots between Taiwan and Japan -- Take BRAVO and Kumamoto Bear as examples
CHAUNG,TUNG-LIN	Assistant Professor	LIU,YU-CHEN	Using The ZMET Methodology To Explore Taiwanese Youth Mental Mapping : Using Natural Eco-Industry As An Example
CHAUNG,TUNG-LIN	Assistant Professor	KONG WENG I	Using The ZMET Methodology To Explore Taiwanese Youth Mental Mapping : Using Natural Eco-Industry As An Example
CHAUNG,TUNG-LIN	Assistant Professor	CHONG KAH KEE	Using The ZMET Methodology To Explore Taiwanese Youth Mental Mapping : Using Natural Eco-Industry As An Example
CHEN, PO-YU	Professor	Liu Hui Ci	Dealing with Brand Crisis in the Community Era, Exploring the Relevance Analysis of Corporate Image, Brand Attitude and Consumer Identity--Taking "Yi Fang Fruit Tea" as an Example.
CHEN, PO-YU	Professor	Chan Jia Mun	Dealing with Brand Crisis in the Community Era, Exploring the Relevance Analysis of Corporate Image, Brand Attitude and Consumer Identity--Taking "Yi Fang Fruit Tea" as an Example.
YU, SHU-FEN	Associate Professor	Ho Hsin Jou	Marketing Propaganda of Vulnerable Groups: Taking Visually Impaired Persons as an Example
YU, SHU-FEN	Associate Professor	Tsai Ji Zhen	Marketing Propaganda of Vulnerable Groups: Taking Visually Impaired Persons as an Example
YU, SHU-FEN	Associate Professor	Chang Huai hsuan	Marketing Propaganda of Vulnerable Groups: Taking Visually Impaired Persons as an Example
CHAUNG,TUNG-LIN	Assistant Professor	Oon Hui Tian	Investigate Interpersonal Interaction Behavior by Applying Visual Metaphor Techinique----Taking Table Games as an Example
CHAUNG,TUNG-LIN	Assistant Professor	Kong Wen Nie	Investigate Interpersonal Interaction Behavior by Applying Visual Metaphor Techinique----Taking Table Games as an Example

Advisor	Title	Name	Project Title
WANG, WAN-CHIA	Assistant Professor	He,Ya-Hsin	Use Meme Marketing to Explore Advertising Interaction Strategy of Self-Media in Taiwan: Taking Facebook and Instagram for Examples.
YU, SHU-FEN	Associate Professor	Su,Yu-Wen	Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation.
YU, SHU-FEN	Associate Professor	Huang,Ya-Chi	Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation
YU, SHU-FEN	Associate Professor	Zhang,Yong-Lin	Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation
YU, SHU-FEN	Associate Professor	Lee,Chieh-Chou	Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation
CHEN, PO-YU	Associate Professor	Zhong,Cheng-Ze	Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing— The case of SHISEIDO LINE Business extended service.
CHEN, PO-YU	Associate Professor	Su,Zi-Xuan	Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing— The case of SHISEIDO LINE Business extended service.
CHEN, PO-YU	Associate Professor	MARINA	Analysis of Perceived Value, Brand Attitude, and Purchase Behavior from Cultural Differences: Case Study on Indonesia and Taiwan E-commerce platform
CHAUNG,TUNG-LIN	Assistant Professor	Wen,Feng-Yuan	A study on Listening Hobby and Motivation of Domestic Undergraduate in Taiwan's Independent Music

Advisor	Title	Name	Project Title
YU, SHU-FEN	Associate Professor	Pan Tian Ni、Hsieh Cheng Yun、Wu Chia Yun	Reconstruct the Ching Liou tribe from culture and creative‘s perspective.
YU, SHU-FEN	Associate Professor	Yu-Chen Hou、Yung-Han Liu	Digital transformation marketing for brand of jewelry case Pristine Jewel
CHAUNG,TUNG-LIN	Assistant Professor	Qiu Junxiang	Based on Maslow's hierarchy of needs to explore the mind Map of mobile game players
CHEN, PO-YU	Professor	CHUA JEI RIANG	The reasons why Taiwanese are satisfied and dissatisfied with paid subscription to YouTube channels are just one comparison of three types of YouTube channels

Advisor	Title	Name	Project Title
WANG, WAN-CHIA	Assistant Professor	Seng, Bing -Tang, Yew, Qi- Zhi, Ling, Tien- Loon	Blood Of The Movie Brats - The Cultural Change And Influences Of American New Wave.
WANG, WAN-CHIA	Assistant Professor	Leong, Wai- Ian	《The revelation of “Downvotes”：A case of Coca-Cola’s e-sports advertising in 2021 》
YU, SHU-FEN	Associate Professor	Lin, En- Yu, Chen, Wen- Yu	A Study on the Improvement of Student Community Addiction in Tertiary Institutions.
YU, SHU-FEN	Associate Professor	Tsai, Hsin-Yu	Explore how to reduce user discomfort about personalized advertisement in social media.
CHAUNG,TUNG-LIN	Assistant Professor	Su,Pin-Yu, Chow,Lai-Ying, Lin,You-Chen	Using Ethnographic Decision Tree Modeling to Explore Consumer Behavior towards OTT Platforms.
CHEN, PO-YU	Professor	Shuan,Zi-Ang, Wu,Yu- Hsien	The Reasrch on Anchoring Effect on Online Shopping Behavior of Colleges Students in Taiwan with Anchor Effect- take the Singles' Day Shopping Festival ( Double 11) for Example.
CHEN, PO-YU	Professor	Chiu,Hsin-Yu, Chen,Jui-Jan, Zheng,Jing-Yao, Lin,Cai-Yu, Yang,Tzu-Yen	Research on the extension effect of "brand" and "channel" co-branded products on brand promotion -- taking "at the close 此刻" as an example

Advisor	Title	Name	Project Title
Chen, Po-Yu	Professor	Tsao,Ching-Fang	Do Graphical social posts always bring better emotional connections and brand favorability? Take “threads” and “ instagram” as comparative cases
Yu, Shu-Fen	Associate Professor	Chang, Chen-Yu	The Influences of Advertising Appeals and Self-reference on the Green Advertising Effects: A Case Study of Experience Products
Yu, Shu-Fen	Associate Professor	Wu,Pei-Chen	The impact of brand personality and personality traits on brand loyalty
Chaung,Tung-lin	Assistant Professor	Mikky Bong Yee Kee Cheah Yong Rong Ngui Ming Xin	"The Application of ZMET (Zaltman Metaphor Elicitation Technique) to Construct Consumer Consensus Maps for OTT Video Streaming Platforms"
Chaung,Tung-lin	Assistant Professor	Christina choo pansa goh kai chyi tang chun xie	Using means-end chains to explore the value of independent bands for consumers
Wang, Wan-Chia	Assistant Professor	Cai, Bing-Xiu	Sense of Humour and Cultural Creativity in Thailand : An In-Depth Interviewing Study of Thai Advertising Practitioners

Student Learning Outcomes

Campus Information

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