Student Recruitment

Timeline

1980

Mass Communication Department was established

1990

First institution in Taiwan to run integrated communication courses

1999

The first Department of Communication to have unified admission for the 1st and 2nd years, with integrated communication courses

2000

The first School of Communication to engage in exchange with universities in China

2003

The first School of Communication to offer digital media courses through platforms such as Internet News, Internet Radio, Internet TV, Ming Bao News, MCU Radio Station, MCU TV, Telecommunications & Information Center, Integrated Marketing Communication Center, Cross-Strait Communication Research Center and MCU Academia-Industry Innovation Center

2006

Mass Communication Program in Overseas Youth Vocational Training School established

2014

Each Department in the School of Communication began recruiting students individually: Journalism, Radio and TV, Advertising and New Media and Communication Administration

2015

Department of Advertising renamed as Department of Advertising and Strategic Marketing

Ming Chuan University

General Scholastic Ability Test (GSAT) and English   Listening Proficiency

Order of Items for Entrant Allotment

Department of Advertising and Strategic Marketing

(Taipei Campus)

Subject

Standard

1.Academic Score Ranking in Entire Graduating Class of their High School

2. Total GSAT score for Chinese, English and Social Science combined

3. GSAT Chinese Score

4. GSAT English Score

5. GSAT Social Science Score

6. Academic Score Ranking in History among entire Graduating Class of their High School

7. Academic Score Ranking in Civics and Social Science

 among entire Graduating Class of their High School

Uni-Dept Code

04613

Chinese

—

English

Post-standard

Discipline Type

Type 1

Mathematics

—

Recruitment Quota

10

Social 

Science

—

Max No. to Indicate Preference

41

Natural Science

—

English Listening

—

Additional Quota

2

Max No. to Indicate Preference

32

Notes

1.Students who enroll through this program (High School Star) may apply for Department transfer in accordance with the relevant regulations.  

2.Department of Advertising and Strategic Marketing is the only Department in Taiwan that cultivates talents with cross-disciplinary strategic thinking in Advertising and Strategic Marketing. Students interested in advertising, PR, marketing, creative design, digital media and communication research are welcome to apply for admission.

3.Classes offered on Taipei Campus, please refer to our website at http://web.adv.mcu.edu.tw ; our contact number is 02-28824564-2515  

Department of Advertising and Strategic Marketing

(Taipei Campus)

General Scholastic Ability Test (GSAT) and English Listening Proficiency Screening Methods

Documentation/Interview Scoring Method and Weighting

Order in which Documentation/Interview Scores will be considered in case of tie in Overall Score

Stage 1

Stage 2

Subject

Minimum

Screening Rate

GSAT score formula

Weighting in Overall Score

Designated Items

Minimum

Weighting of Documentation / Interview Items

Dept Code

046132

Chinese

—

—

*2.00

40%

Documentation Review

—

60%

1. Documentation Review

Recruitment Quota

24

English

Post-standard

—

*1.50

Gender Mix

N/A

Social Science

—

3

*2.00

Est Documentation/ Interviewees

72

Chinese,

Social Science

—

8

—

Additional Indigenous Peoples’ Students

3

—

—

—

Additional Outlying Island Students Limit 

Additional Outlying Island Students

None

—

—

—

None

Designated Item Fee for Documentation/ Interviews

900

—

—

—

Send (or announce) Designated Items Notification

March 28, 2025

Designated Items

Documentation Review

Items: Course record (A), Course Learning Outcome (B,C,E), Versatile performances (F,G,J,M,N), learning history by student (O,P,Q), others (R, other supporting documentation that might be useful for review)

 Explanation:

   I.     Course Learning Outcome (small thesis, learning report, works, activity achievement, special report or reading reports, etc.) 

  II.     Versatile performances: 1. club participation 2. proof of competition results 3. extraordinary performances (special talent certificates or other certificates academically or from other fields that might be useful for review)

  III.    Learning History Reflection Report (including reflection report, study motivation, learning plan and future career plan)

Deadline for submission

May 05, 2025

Examination Date for designated items

none

Announcement

May 28, 2025

Examination

1. Please refer to the oral test items and standards on Department website （http://web.adv.mcu.edu.tw/）

Deadline for review the total score

May 29, 2025

Same scores screening methods when quota is exceeded

1. Total score for GSAT Chinese, English and Social Science
2. GSAT score in Chinese
3. GSAT score in Social Science

Notes

1. Classes offered on Taipei Campus.

2. Department of Advertising and Strategic Marketing is the only department in Taiwan that cultivates talents with cross-disciplinary strategic thinking in Advertising and Strategic Marketing. Students interested in advertising, PR, marketing, creative design, digital media and communication research are welcome to apply for admission.

3. Contact Telephone No.: (02)28824564 Ext. 2515, Fax No.: (02)28809740

Item

General Scholastic Ability Test (GSAT) and English Listening Proficiency Standards

Designated Subjects for Entrance Test and Score Weighting Formula

Individual Score Used to Break Ties in Total Score

Briefing on Department Selection

Department Required Test

­­­

Chinese

(GSAT)

X1.00

1

Interpersonal interaction is required when taking the courses of this department and students will learn about advertising, public relations, creative design and organizing media activities. Visual, hearing, oral expression, and interpersonal communication skills are essential. Classes are offered on Taipei Campus. Department of Advertising and Strategic Marketing is the only department in Taiwan that cultivates talents with cross-disciplinary strategic thinking in Advertising and Strategic Marketing. Students interested in advertising, PR, marketing, creative design, digital media and communication research are welcome to apply for admission. http://web.adv.mcu.edu.tw

History

(Department Required Test)

X 2.00

2

Civics and Social Science

(Department Required Test)

X 2.00

3