A LEARNING ENVIRONMENT INTEGRATING INTERDISCIPLINARY STUDY
In response to the convergence of media and globalization, the curriculum of the Advertising and Strategic Marketing Department stresses broad perspectives and flexibility. A learning environment integrating communication, social science and humanity assures the richest foundation which helps students reach across the various disciplines for new knowledge, new ways of thinking.
ABUNDANT RESOURCES AND PROFESSIONAL LABS
The digital multimedia platform (Medianews On Line: MOL) is a great training ground for understanding how to integrate diversified information and various media for effective communication. The MOL consists of Internet e-paper, radio station, and television station. It also incorporates the Medianews newspaper, Broadcasting Station, the Integrated Marketing Communication Center, the Information Communication Center, the Crossstrait Communication Research Center and the Academia-Industry Cooperation Center to assist students to acquire necessary practical skills.
EQUAL WEIGHT ON THEORY AND PRACTICE
In order to cultivate professional personnel to meet the advertising industry’s expectations, our curriculum and teaching are designed to incorporate theory into practice. The Advertising and Strategic Marketing department has a unique learning center-“Integrated Marketing Communications Center”. The IMCC holds various activities annually which allow students to participate in the real practice of advertising and public relations and gain in-depth knowledge about the profession. Besides, our program also encourages students to participate academia-industry cooperative projects to increase practical experiences.