2025-12-23

Ming Chuan Advertising and Strategic Marketing’s “Heart-to-Heart Festival” broke the traditional event framework, taking “Heart Energy Station” as its theme to perfectly combine professional marketing practices with social welfare. The team not only created unique IPs tailored to the characteristics of each department, enhancing the sense of identity among students and faculty as well as campus recognition, but also revitalized online and offline interactions through social media check-ins and hands-on experiences. In addition, the project successfully facilitated cross-industry collaboration, donating 50% of the experience event revenue to the Pearl S. Buck Foundation to support new immigrant families with practical actions. This not only deepened industry-academia connections but also successfully established a positive brand image of societal care for the organization.

(Photo source: Provided by IMCC)