Innovation and Creativity (H503)

Lecturer	Position	Topic	Date	Time
Deming Wang	Design Director, U Visual Communication	Design: Always at the Forefront of Emerging Issues	2026/3/27	14:10~17:00

Contents:
1.Cultural narrative development and local resource assessment.
2.Brand strategy development and community engagement mechanisms.
3.Case study analysis and practical applications

Pictures:

Innovation and Creativity (H503)

Lecturer	Position	Topic	Date	Time
Chi-Mei Zhang	Director, Shifen Visual Integrated Design Co., Ltd.	A comprehensive guide to enhancing brand value.	2026/3/20	14:10~17:00

Contents:
1.Understanding how to increase brand value and maintain brand consistency.
2.Brand self-identification and value recognition.
3.Analysis of design case studies.

Pictures:

Communication Practice 2 (H406)

Lecturer	Position	Topic	Date	Time
Han-Jie Sun	Manager, Production Center, Production Resources Department, TVBS	AI Visuals, AR, and LED Virtual–Physical Media Production for Large-Scale Events	2026/5/27	9:10~12:00

Contents:
Description:
Part 1: Contemporary Trends in Large-Scale Events and the Integration of Technology Art
Part 2: AI Empowerment — Accelerating the Pre-Production Stage of Visual Planning
Part 3: Core Technology Analysis — Synchronized Storytelling with AR and LED Technologies
Part 4: In-Depth Case Study — Behind the Scenes of the 2025 New Taipei Christmas Concert
Part 5: Q&A Session and Project Planning Guidance

Pictures:

Communication Practice 2 (H406)

Lecturer	Position	Topic	Date	Time
Ziqi Luo	Design Consultant, U Visual Communication Secretary-General, Chinese Graphic Design Association	AI Collaboration: Enhancing Design Value	2026/5/13	9:10~12:00

Contents:
1.AI Integration: Restructuring the design workflow.
2.AI Collaboration: Human–AI co-creation models.
3.AI Applications: Analysis of design case studies.

Pictures:

Lecturer	Current Position	Title	Date	Time
Sun Han Chieh	TVBS assistant manager	Application of design, technology and communication	2022/05/25	09:10~12:00
Wang Te Ming	Design Director	Practice of brand design and marketing communication	2022/05/11	09:10~12:00

Special Lecture H507

Lecturer	Position	Topic	Date	Time
Han-Jie Sun	Manager, Production Center, Production Resources Department, TVBS	Virtual–Physical Co-Creation: AI-Enabled Synchronized Visual Storytelling with AR and LED	2026/5/22	10:10~12:00

Contents:
1.AI Integration in Virtual Studio Production
2.Production Workflows and On-Site Problem Solving Behind Projects
3.Cross-Disciplinary Integration of Technology and Content Planning

Pictures:

Special Lecture H204

Lecturer	Position	Topic	Date	Time
Jie-Teng Zheng	Founder of HAOYE Board Member, Chinese Society of Graphic Design	VIn the Era of AI-Generated Content, “Beautifully Uncanny” Sensibility Is the Soul of a Brand	2026/5/19	13:10~15:00

Contents:
1.Brand Strategy in the AI Era
2.Brand Strategy in the AI Era (duplicate in original text)
3.Principles of Brand Building and Accumulation

Pictures:

Special Lecture H402

Lecturer	Position	Topic	Date	Time
Kai-Yun Zhang	Founder, Muyin Design Co., Ltd. / Catbell Design Studio	Visual Branding and Marketing Strategies in Consumer Spaces	2026/5/13	13:10~15:00

Contents:
1.Brand Identity and Visual Aesthetics
2.Visual Identity (VI), Menu Design, Packaging, Spatial Atmosphere, and Social Media Marketing
3.The Process of Enhancing Brand Value

Pictures:

Special Lecture H507

Lecturer	Position	Topic	Date	Time
Zi-Qing Huang	Art Director, Feng San Design	Applications of New Media Creation and AI in Marketing	2026/5/8	10:10~12:00

Contents:
1.3D Creation and Multimedia Technology Production
2.Digital Creation Workflow and Interactive Technologies
3.Integration of Digital Imaging and Virtual Visuals

Pictures:

Special Lecture H402

Lecturer	Position	Topic	Date	Time
Ze-Ping Zhang	Creative Director, Design Co., Ltd. Recipient of the Ministry of Education Arts Education Contribution Award	Interpreting Brand Competitiveness and Art Marketing	2026/5/6	13:10~15:00

Contents:
1.Brand Logos and Visual Memory
2.Emotional Marketing and Visual Communication
3.Strategies for Commercializing Cultural Assets

Pictures:

Special Lecture H402

Lecturer	Position	Topic	Date	Time
Chi-Mei Zhang	Creative Director, Shifen Visual Integrated Design Co., Ltd.	Strategy First: Defining Brand Positioning	2026/4/29	13:10~15:00

Contents:
1.Brand Management and Brand Design
2.Brand Design and Marketing Communication
3.Brand Anchoring, Positioning, and Brand Identity

Pictures:

Special Lecture H204

Lecturer	Position	Topic	Date	Time
Tsai-Chieh Li	Founder, Jiu Xiang Co., Ltd.	From Professional Design to Brand Resonance: Entrepreneurial Practice with Aesthetics at the Core	2026/4/28	13:10~15:00

Contents:
1.Brand Aesthetics
2.Brand Core Identity
3.Brand Design and Brand Collaboration

Pictures:

Special Lecture H507

Lecturer	Position	Topic	Date	Time
Chun-Chieh Chang	Design Director, Cibali Brand Identity Design	From Aesthetics to Economic Value: How Brand Design Drives Local Economic Development	2026/4/24	10:10~12:00

Contents:
1.The Economic Value of Aesthetics
2.An Integrated Approach to Design, Sustainability, and Industry
3.The Role of Design in Environmental Sustainability, Local Economic Growth, and Social Value

Pictures:

Special Lecture H204

Lecturer	Position	Topic	Date	Time
Mei-Yu Dai	Chairperson, 26th & 27th Terms, Miaoli County General Chamber of Commerce	Building Brand Influence: From Positioning and Public Relations to Integrated Marketing	2026/4/14	13:10~15:00

Contents:
1.Brand Influence
2.Brand Public Relations and Marketing
3.From Brand Positioning to Marketing Strategy

Pictures:

Special Lecture H507

Lecturer	Position	Topic	Date	Time
Yu-Jen Chen	Founder & Chairman, Hong Jing Group	Securing Your Brand: Marketing and Intellectual Property Rights for Brand Identity	2026/4/10	10:10~12:00

Contents:
1.Prevent brand trademark squatting, infringement, and unauthorized registration.
2.Increase corporate asset value and enhance investment attractiveness.
3.Develop licensing and revenue-generating capabilities through intellectual property rights (royalty income).

Pictures:

Special Lecture H402

Lecturer	Position	Topic	Date	Time
Ta-Cheng Liu	Founder & Executive Director, MZ Co., Ltd.	How to Build a Systematic Creative Process for Brand Marketing Promotion	2026/4/8	13:10–15:00

Contents:
1.Brand Marketing Proposals
2.Brand Marketing Promotion Strategies
3.Creative Processes for Brand Marketing Promotion

Pictures:

Special Lecture H204

Lecturer	Position	Topic	Date	Time
Wang Bing-Nan	Creative Director, OUP Advertising Design Co., Ltd.	Brand Storytelling and Management	2026/3/24	13:10–15:00

Contents:
1.Brand Strategy and Management
2.Brand Storytelling and Management
3.Brand Design and Management

Pictures:

Lecturer	Position	Topic	Date	Time
Yu-zhen Chen	Founder/Chairman of Hongjing Group	Discussing innovation, creativity and entrepreneurship through intellectual property rights	2024/6/17	12:10~14:00

Understanding intellectual property rights inspires students creativity and innovation.
Knowing that your ideas and inventions are protected by law will make you more motivated to explore new ideas and solutions, and you will be able to learn how to evaluate whether your ideas have commercial value.

Imported from the basic concepts of intellectual property

Use patent search analysis charts to help students understand the trends of patent applicants in different fields

Introducing the concept of business secrets is also an important part of the intellectual property layout

Explain the relationship between innovative business models and patent protection

Lecturer	Position	Topic	Date	Time
Huang Ziqing	Fengsan Design Art Director	Application of multimedia technology and digital design	2024/6/3	12:10~14:00

Understand the application of multimedia technology and digital design, understand and improve the application of multimedia technology and digital design through explanations and sharing by practitioners.

3D/2D/Animation and visual design Case explanation and sharing

3D/2D/Animation and visual design Case process explanation and sharing

3D/2D/Animation and visual design Industry experts explain and share the process

3D/2D/Animation and visual design Industry experts explain and share the process

Lecturer	Position	Topic	Date	Time
Sun Hanjie	Assistant Manager, News Production and Broadcasting Center, TVBS Production Resources Department	AR technology and large-scale concert post- production applications	2024/5/27	12:10~14:00

Understand the application of AR technology and large-scale concert post-production.
Regarding the case application, many wonderful cases were shared, which made me deeply impressed. I also have a better understanding of AR technology and large-scale concert post-production application.

Explain the AR production process of 10 songs

Explain the AR production and broadcasting process

Share the idea process of AR animation script

The actual broadcast effect of AR animation

Lecturer	Position	Topic	Date	Time
Jerry Wang	Chairman of China Graphic Design Association	Design is always at the forefront of issues	2024/5/13	12:10~14:00

The design explanation of the case enables students to understand the connection between issues and trends and design.

Engineering Application Product Marketing Industry Case Sharing and Practical Explanation

Corporate brand planning scenario case sharing and practical explanation

Taiwan Railway’s 130th Anniversary Visual Planning Industry Case Sharing and Practical Explanation

Hsinchu City Government Public Building Brand Planning Industry Case Sharing and Practical Explanation

Lecturer	Position	Topic	Date	Time
Chang Chun Chieh	Creative Director of Seabury Brand Identity Design	Brand design and local industry application	2024/4/15	12:10~14:00

Through the sharing of experience in implementing local brand upgrades corresponding to SDGS, students can take into account sustainable thinking in localbrand vision and expression skills.

Product positioning, market differentiation and marketing point strategy

Brand design self-confirmation and value identification analysis

Brand design marketing case sharing

Regional brand design and marketing case sharing

Lecturer	Position	Topic	Date	Time
Zhang Qimei	Very visually integrated design Creative Director	Brand shaping and visual creation	2024/3/18	12:10~14:00

Through experience sharing, students can increase their performance skills in brandvision and advertising vision.

Brand design process discussion and case analysis

Product positioning and market differentiation marketing selling point analysis

Liquor brand design and marketing case sharing

Gift series planning and design

Lecturer	Position	Topic	Date	Time
Huang Ziqing	Fengsan Design Art Director	Modern new media applications and the creation of digital visual projects	2023/5/19	14:10~16:00

Provide professional explanations and sharing so that through this opportunity, students in this department learn the application of media art and new media, and learn about new media and branding.The actual operation of marketing professional technology, and understanding of many new media technologies that cannot be learned in textbooks。

Lecturer	Position	Topic	Date	Time
Lin Xuerong	visual design artist	Advertising Illustration and Art Communication Marketing Practice	2023/5/5	14:00~16:00

Interested in design and art marketing

Interested, and understand and understand the relevant knowledge and skills of design and art marketing.  Key benefits: By inviting industry experts to give professional explanations and sharing, students in this department can use this opportunity to

Students will learn the application skills of design and art marketing. After integrating knowledge and technology, industry experts will use professional and simple methods to Reports and practical experience enable students to learn operational knowledge.

Lecturer	Position	Topic	Date	Time
Sun Hanjie	TVBS Production Resources Department	Modern TV digital media post-production and operation of large-scale events	2023/4/21	14:10~16:00

Regarding the live post-production of large-scale modern TV digital media events, under the guidance of many wonderful cases from industry experts, I was deeply impressed and gained an understanding of how to apply live post-production of large-scale modern TV digital media events.

Lecturer	Position	Topic	Date	Time
Zhang Junjie	brand director	Brand visual identity and marketing management strategy	2023/4/28	14:10~16:00

For the design of brand visual image, under the guidance of many wonderful cases from industry experts, I gained a deep impression, and also gained an understanding of packaging and advertising marketing and how visuals are applied.

Lecturer	Position	Topic	Date	Time
Zhang Qimei	creative direction	Find the definition. Show creativity	2023/5/12	14:10~16:00

Sharing practical operations and guidance on visual branding and related cases, and achieving growth.

Through the industry master, you can know how to develop concepts and ideas, and you can also see the production process, which is a particularly rare learning experience.

Lecturer	Position	Topic	Date	Time
Chen Yuzhen	Chairman of Hongjing International Group	Visual Communication and Intellectual Property Design	2023/4/21	14:00~16:00

Explain the introduction of visual design, brand design, patent usage rights, trademarks, pictures, cultural and creative products, innovative cases, etc., and understand the basic knowledge and practical considerations and precautions

Dual Teaching Instructors Curriculum

Dual Teaching Instructors Curriculum
Advertising Strategy and Planning

 (星期三，05、06、07，H401)

	Lecturer	Position	Topic	Date	Time
1	LIN,XUE-TING	VML Account Director	Application of AI in the advertising media industry	113/11/13	13:10-16:00

說明

In the lecture, the Director gave an in-depth explanation of the current status and application of AI in the advertising industry, and paired it with case studies from multiple brands, allowing teachers and students to have a better understanding of the application aspects and practices of AI in the advertising industry, which will help improve employment competitiveness.

照片:

 Dual Teaching Instructors Curriculum

Dual Teaching Instructors Curriculum
Communication Practice I

 (Wednesday，02、03、04，H406)

	Lecturer	Position	Topic	Date	Time
1	Zheng Jieteng	creative director	Brand planning and marketing communication practices	114/10/01	9:10-12:00

Instructions:

1. Brand Definition and Strategy
2. Discussion of Brand and Visual Transformation
3. Sharing Brand Proposal Examples

Pictures:

Dual Teaching Instructors Curriculum
Communication Practice I

 (Wednesday，02、03、04，H406)

	Lecturer	Position	Topic	Date	Time
1	Zheng Jieteng	creative director	Brand planning and marketing communication	113/10/16	9:10-12:00

Instructions:

1. Strengthen students’ professional core abilities in brand planning through industry teachers’ sharing of brand practices, and help them understand the practical application of branding in a more concrete way.
2. Through the dual-teacher course teaching model, combined with practical examples of brand design and brand planning, it can effectively enhance students' interest in learning and deepen the connection between theory and practice.
3. Allow students to have a more comprehensive understanding of the practical operations of brand design and communication, and improve learning effectiveness.

Pictures:

Lecturer	Current Position	Title	Date	Time
LIN, FEI WEN	PHStar Co., Ltd., Director	Podcast's Life Sharing and Impact	2022/06/01	12:50~14:40

Lecturer	Current Position	Title	Date	Time
Hsieh, Shu-Chen	Colorist	Image Aesthetics	2021/10/19	13:10~15:00

Dual Teaching Instructors Curriculum
Visual Communication

 (Wednesday，02、03、04，H406)

	Lecturer	Position	Topic	Date	Time
1	Liu Dazheng	Exodus Solutions CO., LTD.	The Practice of Corporate Branding and Visual Communication Project Management	114/09/30	9:10-12:00

Instructions:

1. Corporate Brand Foundations and Development
2. Corporate Brand Planning and Implementation Methods
3. Brand Proposal Examples

Picture:

Lecturer	Position	Topic	Date	Time
Zhou, Zhe-yu	Funique VR，Photographydirector and hardwaredeveloper	VR Photography Appreciation	2023/11/5	08:10~10:00

VR photography skills and attempts. With the advancement of technology, mobile phones and cameras can be used for VR shooting, and the options for video shooting are more diverse.

Picture:

Lecturer	Position	Topic	Date	Time
Craig Quintero	Riverbed Theatre,Art Director	Creative Process	2023/11/22	08:10~10:00

Creative ideas and life, feel art and life from drama creation, how to make creation continue to grow in learning.

Lecturer	Position	Topic	Date	Time
Zhou,Li-min	General Manager ofShuangfuyu Ltd. Co.	Innovation Model and Market Application of Immersive Experience	2023/11/22	15:10~17:00

VR, AR, MR, XR, immersive experience business and creativity, digital makes more visual experiences more possible.

Lecturer	Position	Topic	Date	Time
Huang,Zhengxi	Master，Art Director	Editing Application	2023/11/16	13:10~15:00

The professional application of DaVinci Resolve editing software and its impact on digital film editing.

Lecturer	Position	Topic	Date	Time
Wang Deming	Taiw an Graphic Design Association director general	visual design	2023/10/19	13:10~15:00

Provide guidance and sharing on the practical visual operations of brands and related cases, explain and analyze how to develop concepts and ideas, present the creative production process, and enable students to increase their visual expression skills in visual branding and advertising design through experience sharing.

Lecturer	Position	Topic	Date	Time
Craig Quintero	Riverbed Theatre, Art Director Professor: Dept of Theatre, Dance, and Performance Studies (Grinnell College)	Creativity and Creation	2024/5/6	10:10~12:00

Director Quintero used diverse creative expressions and forms to guide students to see the presentation of creativity and creation. He also used the creative content and form of the Riverbed Theatre to let students have a deeper understanding of color, image and imagery creation. The
creation of a stage play about the history of Taiwans miners The Forgotten... allows students to see and understand the creators
observation and concern for society, and shares the Riverbed Theatre’s philosophy from stage creation to VR creation.

Creative demonstration

Creative demonstration

Creative demonstration

Group photo