Dual Teaching Instructors Curriculum

 (星期三，05、06、07，H401)

說明

In the lecture, the Director gave an in-depth explanation of the current status and application of AI in the advertising industry, and paired it with case studies from multiple brands, allowing teachers and students to have a better understanding of the application aspects and practices of AI in the advertising industry, which will help improve employment competitiveness.

照片:

Group photo of the lecture

Director Lin’s Lecture

Director Lin’s Lecture

Certificates of appreciation from the teacher

 Dual Teaching Instructors Curriculum

 (March，02、03、04，H406)

說明

1. Strengthen students’ professional core abilities in brand planning through industry teachers’ sharing of brand practices, and help them understand the practical application of branding in a more concrete way.
2. Through the dual-teacher course teaching model, combined with practical examples of brand design and brand planning, it can effectively enhance students' interest in learning and deepen the connection between theory and practice.
3. Allow students to have a more comprehensive understanding of the practical operations of brand design and communication, and improve learning effectiveness.

照片:

Brand touch point analysis

Brand Audit Shares Views

Brand proposal case analysis

Analysis of Brand Proposal Issues

Creative ideas and life, feel art and life from drama creation, how to make creation continue to grow in learning.

VR, AR, MR, XR, immersive experience business and creativity, digital makes more visual experiences more possible.

The professional application of DaVinci Resolve editing software and its impact on digital film editing.

Provide guidance and sharing on the practical visual operations of brands and related cases, explain and analyze how to develop concepts and ideas, present the creative production process, and enable students to increase their visual expression skills in visual branding and advertising design through experience sharing.

Understanding intellectual property rights inspires students creativity and innovation.
Knowing that your ideas and inventions are protected by law will make you more motivated to explore new ideas and solutions, and you will be able to learn how to evaluate whether your ideas have commercial value.

Imported from the basic concepts of intellectual property

Use patent search analysis charts to help students understand the trends of patent applicants in different fields

Introducing the concept of business secrets is also an important part of the intellectual property layout

Explain the relationship between innovative business models and patent protection

Understand the application of multimedia technology and digital design, understand and improve the application of multimedia technology and digital design through explanations and sharing by practitioners.

3D/2D/Animation and visual design Case explanation and sharing

3D/2D/Animation and visual design Case process explanation and sharing

3D/2D/Animation and visual design Industry experts explain and share the process

3D/2D/Animation and visual design Industry experts explain and share the process

Understand the application of AR technology and large-scale concert post-production.
Regarding the case application, many wonderful cases were shared, which made me deeply impressed. I also have a better understanding of AR technology and large-scale concert post-production application.

Explain the AR production process of 10 songs

Explain the AR production and broadcasting process

Share the idea process of AR animation script

The actual broadcast effect of AR animation

The design explanation of the case enables students to understand the connection between issues and trends and design.

Engineering Application Product Marketing Industry Case Sharing and Practical Explanation

Corporate brand planning scenario case sharing and practical explanation

Taiwan Railway’s 130th Anniversary Visual Planning Industry Case Sharing and Practical Explanation

Hsinchu City Government Public Building Brand Planning Industry Case Sharing and Practical Explanation

Through the sharing of experience in implementing local brand upgrades corresponding to SDGS, students can take into account sustainable thinking in localbrand vision and expression skills.

Product positioning, market differentiation and marketing point strategy

Brand design self-confirmation and value identification analysis

Brand design marketing case sharing

Regional brand design and marketing case sharing

Through experience sharing, students can increase their performance skills in brandvision and advertising vision.

Brand design process discussion and case analysis

Product positioning and market differentiation marketing selling point analysis

Liquor brand design and marketing case sharing

Gift series planning and design

Provide professional explanations and sharing so that through this opportunity, students in this department learn the application of media art and new media, and learn about new media and branding.The actual operation of marketing professional technology, and understanding of many new media technologies that cannot be learned in textbooks。

Interested in design and art marketing

Interested, and understand and understand the relevant knowledge and skills of design and art marketing.  Key benefits: By inviting industry experts to give professional explanations and sharing, students in this department can use this opportunity to

Students will learn the application skills of design and art marketing. After integrating knowledge and technology, industry experts will use professional and simple methods to Reports and practical experience enable students to learn operational knowledge.

Regarding the live post-production of large-scale modern TV digital media events, under the guidance of many wonderful cases from industry experts, I was deeply impressed and gained an understanding of how to apply live post-production of large-scale modern TV digital media events.

For the design of brand visual image, under the guidance of many wonderful cases from industry experts, I gained a deep impression, and also gained an understanding of packaging and advertising marketing and how visuals are applied.

Sharing practical operations and guidance on visual branding and related cases, and achieving growth.

Through the industry master, you can know how to develop concepts and ideas, and you can also see the production process, which is a particularly rare learning experience.

Explain the introduction of visual design, brand design, patent usage rights, trademarks, pictures, cultural and creative products, innovative cases, etc., and understand the basic knowledge and practical considerations and precautions

Director Quintero used diverse creative expressions and forms to guide students to see the presentation of creativity and creation. He also used the creative content and form of the Riverbed Theatre to let students have a deeper understanding of color, image and imagery creation. The
creation of a stage play about the history of Taiwans miners The Forgotten... allows students to see and understand the creators
observation and concern for society, and shares the Riverbed Theatre’s philosophy from stage creation to VR creation.

Creative demonstration

Creative demonstration

Creative demonstration

Group photo