Under the guidance of faculty member Yu, Shu-Fen, the international student team “Team LZFC” from the Department of Advertising and Strategic Marketing—comprising Fan Chia-Er, Lam Lok-Yiu, and Liang Wen-Kai from Hong Kong; Li Tzu-Yu from Malaysia; and Liao Cheng-Chang from Indonesia—applied digital transformation and phygital strategies to enhance home delivery services. Their project won Second Place (nationwide) in the the 3rd Uni-President Enterprises and Affiliates Business Competition 2025 – Delivery Opportunities Division.

(Photo source: Ming Chuan Weekly – https://www.week.mcu.edu.tw/52173/)

(照片來源：銘傳一週　https://www.week.mcu.edu.tw/52173/)