Category | 2017-18 | 2018-19 | 2019-20 | 2020-21 |
---|---|---|---|---|
Winning Cases | 14 | 19 | 17 | 12 |
Awardees | 70 | 71 | 30 | 62 |
Category | 2018-19 | 2019-20 | 2020-21 | 2021-22 |
---|---|---|---|---|
Internship Units | 53 | 63 | 32 | 75 |
Interns | 68 | 75 | 84 | 84 |
Year | Student's name | Title | Advisor |
---|---|---|---|
2019-20 | Liu,Qi-Shan、Hu,Yun-Chieh | Research on the Relevance of Virtual Reality Experience to Users Experience Value, Satisfaction and Word of Mouth-A Case Study of National Palace Museum「A Journey Inside Paintings and Calligraphy-VR ART」 | Chen, Po-Yu |
2019-20 | Leong Sin I、Hsieh, Meng Hsuan、Cheong Hoi Ian | The Impact of Chanel Brand Image on Consumers' Purchase Intention: A Case Study of No˚5 Perfume Advertisement | Wang, Wan-Chia |
2019-20 | Wu,Ting-Wei、Chou,Min- Hui、Chen ,Wei-Ming、Tsai,Chin-Yu、Lin ,Ting-Chuan | Printing without eyes, by heart | Yu ,Shu-Fen |
2020-21 | Liu, Hui-Ci、Chan,Jia-Mun | Analysis of the relationship between negative emotion Cognition ,brand identity,and purchase intention : A case of community public relations events | Chen, Po-Yu |
2020-21 | Liu,Yu-Chen、Kong, Weng- I、Chong, Kah- Kee | Using ZMET to explore the consensus map of Taiwan's art enthusiast for Creative Life Industries | Chaung,Tung-Lin |
2020-21 | Kuo, Tzu- Hsuen、Yao, Jie- Si、Chao, Hsin -Wei、Tsai, Tung- Hsin | Good more plan | Wang, Wan- Chia |
2021-22 | Zhong,Cheng-Ze、Su,Zi-Xuan | Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing—The case of SHISEIDO LINE Biz-Solutions extended service. | Chen, Po-Yu |
2021-22 | Zhang, Si-Yun、Chang, Tzu-Tung | Research on the Application of Family Love Theme in Advertising——Taking the Micro-film-style Mother's Day Advertising as an Example | Wang, Wan- Chia |
2021-22 | Shiau, Yu-Wei、Ku, Yu-Chieh、Chen, Xin-Ru、Li, Qian-Yi 、Lin, Pin-Yu | “Irrigate, With Meticulous Love” | Chaung, Tung-Lin |
2021-22 | Cheng,Hui-Hsin、Chan,Yu-En | STEREOTYPES | Kuo, Hsiu-Li |
2022-23 | Wu, Ting-Yu、 Chen, Shih-Ying、 Chen, Chih-I、 Sun, Yu-Chi、 Chung, Bo-Yu、 Chen, Yan-An | Marketing Project Of Happy Cake Dessert Studio | Yu, Shu-Fen |
2022-23 | Hung,Zi-Yuan、Mei,Yu-Ju | Epidemic Press Conferences and Political Figure’s Images: A Case Study of Taipei Mayor Ko Wen Je | Wang, Wan- Chia |
2022-23 | Qiu Junxiang | To explore consumer demand for streaming services | sChaung, Tung-Lin |
Advisor | Title | Name | Project Title |
---|---|---|---|
Chen, Po-Yu | Professor | LIU,HUI-CI ,CHAN,JIA-MUN | Analysis of the relationship between negative emotion cognition,brand identity,and purchase intention: A case of community public relations events |
CHAUNG,TUNG-LIN | Assistant Professor | Liu Yu Chen ,Kong Weng I,Chong Kah Kee | Using ZMET to Explore Hipsters' Consensus Mind Map: Creative Lifestyle Industries as an example |
Advisor | Title | Name | Project Title |
---|---|---|---|
Chen, Po-Yu | Professor | Zhong, Cheng-Ze、Su,Zi-Xuan | Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing—The case of SHISEIDO LINE Business extended service. |
Advisor | Title | Name | Project Title |
---|---|---|---|
Chaung, Tung-Lin | Assistant Professor | Yu-Wei,Shiau、Yu-Cheih,Ku、Xin-Ru,Chen、Pin-Yu,Lin 、Cian-Yi,Li | Greeny Baby |
Advisor | Title | Name | Project Title |
---|---|---|---|
Chaung, Tung-Lin | Assistant Professor | Wang,Zhi-Chi、Wang,Han-Yang、Xiao,Yu-Jun、 Gu,Yi、Wu,Yu-Ting | Promotional video for plastic reduction |
Advisor | Title | Name | Project Title |
---|---|---|---|
WANG, WAN-CHIA | Assistant Professor | He,Ya-Hsin | Use Meme Marketing to Explore Advertising Interaction Strategy of Self-Media in Taiwan: Taking Facebook and Instagram for Examples. |
YU, SHU-FEN | Associate Professor | Su,Yu-Wen | Digital Transformation of Traditional Industry:A Case Study of Take Jia-Ming Tea Plantation. |
YU, SHU-FEN | Associate Professor | Huang,Ya-Chi | Digital Transformation of Traditional Industry:A Case Study of Take Jia-Ming Tea Plantation |
YU, SHU-FEN | Associate Professor | Zhang,Yong-Lin | Digital Transformation of Traditional Industry:A Case Study of Take Jia-Ming Tea Plantation |
YU, SHU-FEN | Associate Professor | Lee,Chieh-Chou | Digital Transformation of Traditional Industry:A Case Study of Take Jia-Ming Tea Plantation |
CHEN, PO-YU | Associate Professor | Zhong,Cheng-Ze | Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing— The case of SHISEIDO LINE Business extended service. |
CHEN, PO-YU | Associate Professor | Su,Zi-Xuan | Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing— The case of SHISEIDO LINE Business extended service. |
CHEN, PO-YU | Associate Professor | MARINA | Analysis of Perceived Value, Brand Attitude, and Purchase Behavior from Cultural Differences: Case Study on Indonesia and Taiwan E-commerce platform |
CHAUNG,TUNG-LIN | Assistant Professor | Wen,Feng-Yuan | A study on Listening Hobby and Motivation of Domestic Undergraduate in Taiwan's Independent Music |
Advisor | Title | Name | Project Title |
---|---|---|---|
YU, SHU-FEN | Associate Professor | Pan Tian Ni、Hsieh Cheng Yun、Wu Chia Yun | Reconstruct the Ching Liou tribe from culture and creative‘s perspective. |
YU, SHU-FEN | Associate Professor | Yu-Chen Hou、Yung-Han Liu | Digital transformation marketing for brand of jewelry case Pristine Jewel |
CHAUNG,TUNG-LIN | Assistant Professor | Qiu Junxiang | Based on Maslow's hierarchy of needs to explore the mind Map of mobile game players |
CHEN, PO-YU | Professor | CHUA JEI RIANG | The reasons why Taiwanese are satisfied and dissatisfied with paid subscription to YouTube channels are just one comparison of three types of YouTube channels |
Advisor | Title | Name | Project Title |
---|---|---|---|
WANG, WAN-CHIA | Assistant Professor | Seng, Bing -Tang, Yew, Qi- Zhi, Ling, Tien- Loon | Blood Of The Movie Brats - The Cultural Change And Influences Of American New Wave. |
WANG, WAN-CHIA | Assistant Professor | Leong, Wai- Ian | 《The revelation of “Downvotes”:A case of Coca-Cola’s e-sports advertising in 2021 》 |
YU, SHU-FEN | Associate Professor | Lin, En- Yu, Chen, Wen- Yu | A Study on the Improvement of Student Community Addiction in Tertiary Institutions. |
YU, SHU-FEN | Associate Professor | Tsai, Hsin-Yu | Explore how to reduce user discomfort about personalized advertisement in social media. |
CHAUNG,TUNG-LIN | Assistant Professor | Su,Pin-Yu, Chow,Lai-Ying, Lin,You-Chen | Using Ethnographic Decision Tree Modeling to Explore Consumer Behavior towards OTT Platforms. |
CHEN, PO-YU | Professor | Shuan,Zi-Ang, Wu,Yu- Hsien | The Reasrch on Anchoring Effect on Online Shopping Behavior of Colleges Students in Taiwan with Anchor Effect- take the Singles' Day Shopping Festival ( Double 11) for Example. |
CHEN, PO-YU | Professor | Chiu,Hsin-Yu, Chen,Jui-Jan, Zheng,Jing-Yao, Lin,Cai-Yu, Yang,Tzu-Yen | Research on the extension effect of "brand" and "channel" co-branded products on brand promotion -- taking "at the close 此刻" as an example |
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