Student Learning Outcomes-1

Year	Student's name	Title	Advisor
2019-20	Liu,Qi-Shan、Hu,Yun-Chieh	Research on the Relevance of Virtual Reality Experience to Users Experience Value, Satisfaction and Word of Mouth-A Case Study of National Palace Museum「A Journey Inside Paintings and Calligraphy-VR ART」	Chen, Po-Yu
2019-20	Leong Sin I、Hsieh, Meng Hsuan、Cheong Hoi Ian	The Impact of Chanel Brand Image on Consumers' Purchase Intention: A Case Study of No˚5 Perfume Advertisement	Wang, Wan-Chia
2019-20	Wu,Ting-Wei、Chou,Min- Hui、Chen ,Wei-Ming、Tsai,Chin-Yu、Lin ,Ting-Chuan	Printing without eyes, by heart	Yu ,Shu-Fen
2020-21	Liu, Hui-Ci、Chan,Jia-Mun	Analysis of the relationship between negative emotion Cognition ,brand identity,and purchase intention : A case of community public relations events	Chen, Po-Yu
2020-21	Liu,Yu-Chen、Kong, Weng- I、Chong, Kah- Kee	Using ZMET to explore the consensus map of Taiwan's art enthusiast for Creative Life Industries	Chaung,Tung-Lin
2020-21	Kuo, Tzu- Hsuen、Yao, Jie- Si、Chao, Hsin -Wei、Tsai, Tung- Hsin	Good more plan	Wang, Wan- Chia
2021-22	Zhong,Cheng-Ze、Su,Zi-Xuan	Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing—The case of SHISEIDO LINE Biz-Solutions extended service.	Chen, Po-Yu
2021-22	Zhang, Si-Yun、Chang, Tzu-Tung	Research on the Application of Family Love Theme in Advertising——Taking the Micro-film-style Mother's Day Advertising as an Example	Wang, Wan- Chia
2021-22	Shiau, Yu-Wei、Ku, Yu-Chieh、Chen, Xin-Ru、Li, Qian-Yi 、Lin, Pin-Yu	“Irrigate, With Meticulous Love”	Chaung, Tung-Lin
2021-22	Cheng,Hui-Hsin、Chan,Yu-En	STEREOTYPES	Kuo, Hsiu-Li
2022-23	Wu, Ting-Yu、 Chen, Shih-Ying、 Chen, Chih-I、 Sun, Yu-Chi、 Chung, Bo-Yu、 Chen, Yan-An	Marketing Project Of Happy Cake Dessert Studio	Yu, Shu-Fen
2022-23	Hung,Zi-Yuan、Mei,Yu-Ju	Epidemic Press Conferences and Political Figure’s Images: A Case Study of Taipei Mayor Ko Wen Je	Wang, Wan- Chia
2022-23	Qiu Junxiang	To explore consumer demand for streaming services	sChaung, Tung-Lin

Advisor	Title	Name	Project Title
Chen, Po-Yu	Professor	LIU,HUI-CI ，CHAN,JIA-MUN	Analysis of the relationship between negative emotion cognition,brand identity,and purchase intention: A case of community public relations events
CHAUNG,TUNG-LIN	Assistant Professor	Liu Yu Chen ，Kong Weng I，Chong Kah Kee	Using ZMET to Explore Hipsters' Consensus Mind Map: Creative Lifestyle Industries as an example

Advisor	Title	Name	Project Title
Chen, Po-Yu	Professor	Zhong, Cheng-Ze、Su,Zi-Xuan	Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing—The case of SHISEIDO LINE Business extended service.

Advisor	Title	Name	Project Title
WANG, WAN-CHIA	Assistant Professor	He,Ya-Hsin	Use Meme Marketing to Explore Advertising Interaction Strategy of Self-Media in Taiwan: Taking Facebook and Instagram for Examples.
YU, SHU-FEN	Associate Professor	Su,Yu-Wen	Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation.
YU, SHU-FEN	Associate Professor	Huang,Ya-Chi	Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation
YU, SHU-FEN	Associate Professor	Zhang,Yong-Lin	Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation
YU, SHU-FEN	Associate Professor	Lee,Chieh-Chou	Digital Transformation of Traditional Industry：A Case Study of Take Jia-Ming Tea Plantation
CHEN, PO-YU	Associate Professor	Zhong,Cheng-Ze	Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing— The case of SHISEIDO LINE Business extended service.
CHEN, PO-YU	Associate Professor	Su,Zi-Xuan	Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing— The case of SHISEIDO LINE Business extended service.
CHEN, PO-YU	Associate Professor	MARINA	Analysis of Perceived Value, Brand Attitude, and Purchase Behavior from Cultural Differences: Case Study on Indonesia and Taiwan E-commerce platform
CHAUNG,TUNG-LIN	Assistant Professor	Wen,Feng-Yuan	A study on Listening Hobby and Motivation of Domestic Undergraduate in Taiwan's Independent Music

Advisor	Title	Name	Project Title
YU, SHU-FEN	Associate Professor	Pan Tian Ni、Hsieh Cheng Yun、Wu Chia Yun	Reconstruct the Ching Liou tribe from culture and creative‘s perspective.
YU, SHU-FEN	Associate Professor	Yu-Chen Hou、Yung-Han Liu	Digital transformation marketing for brand of jewelry case Pristine Jewel
CHAUNG,TUNG-LIN	Assistant Professor	Qiu Junxiang	Based on Maslow's hierarchy of needs to explore the mind Map of mobile game players
CHEN, PO-YU	Professor	CHUA JEI RIANG	The reasons why Taiwanese are satisfied and dissatisfied with paid subscription to YouTube channels are just one comparison of three types of YouTube channels

Advisor	Title	Name	Project Title
WANG, WAN-CHIA	Assistant Professor	Seng, Bing -Tang, Yew, Qi- Zhi, Ling, Tien- Loon	Blood Of The Movie Brats - The Cultural Change And Influences Of American New Wave.
WANG, WAN-CHIA	Assistant Professor	Leong, Wai- Ian	《The revelation of “Downvotes”：A case of Coca-Cola’s e-sports advertising in 2021 》
YU, SHU-FEN	Associate Professor	Lin, En- Yu, Chen, Wen- Yu	A Study on the Improvement of Student Community Addiction in Tertiary Institutions.
YU, SHU-FEN	Associate Professor	Tsai, Hsin-Yu	Explore how to reduce user discomfort about personalized advertisement in social media.
CHAUNG,TUNG-LIN	Assistant Professor	Su,Pin-Yu, Chow,Lai-Ying, Lin,You-Chen	Using Ethnographic Decision Tree Modeling to Explore Consumer Behavior towards OTT Platforms.
CHEN, PO-YU	Professor	Shuan,Zi-Ang, Wu,Yu- Hsien	The Reasrch on Anchoring Effect on Online Shopping Behavior of Colleges Students in Taiwan with Anchor Effect- take the Singles' Day Shopping Festival ( Double 11) for Example.
CHEN, PO-YU	Professor	Chiu,Hsin-Yu, Chen,Jui-Jan, Zheng,Jing-Yao, Lin,Cai-Yu, Yang,Tzu-Yen	Research on the extension effect of "brand" and "channel" co-branded products on brand promotion -- taking "at the close 此刻" as an example