{"id":21933,"date":"2025-10-15T16:15:48","date_gmt":"2025-10-15T08:15:48","guid":{"rendered":"https:\/\/adv.mcu.edu.tw\/?p=21933"},"modified":"2025-10-15T16:15:48","modified_gmt":"2025-10-15T08:15:48","slug":"2025-the-the-3rd-uni-president-enterprises-and-affiliates-business-competition-2025-delivery-opportunities-division-won-second-place-nationwide","status":"publish","type":"post","link":"https:\/\/adv.mcu.edu.tw\/en\/2025\/10\/15\/2025-the-the-3rd-uni-president-enterprises-and-affiliates-business-competition-2025-delivery-opportunities-division-won-second-place-nationwide\/","title":{"rendered":"2025  The the 3rd Uni-President Enterprises and Affiliates Business Competition 2025 \u2013 Delivery Opportunities Division won Second Place (nationwide)"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color\">Under the guidance of faculty member<strong> <\/strong><strong>Yu, Shu-Fen<\/strong>, the international student team <strong>\u201cTeam LZFC\u201d<\/strong> from the Department of Advertising and Strategic Marketing\u2014comprising <strong>Fan Chia-Er<\/strong>, <strong>Lam Lok-Yiu<\/strong>, and <strong>Liang Wen-Kai<\/strong> from Hong Kong; <strong>Li Tzu-Yu<\/strong> from Malaysia; and <strong>Liao Cheng-Chang<\/strong> from Indonesia\u2014applied digital transformation and phygital strategies to enhance home delivery services. Their project won <strong>Second Place (nationwide)<\/strong> in the the <strong>3rd Uni-President Enterprises and Affiliates Business Competition 2025 \u2013 Delivery Opportunities Division<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>(Photo source: Ming Chuan Weekly \u2013 <\/em><a href=\"https:\/\/www.week.mcu.edu.tw\/52173\/\"><em>https:\/\/www.week.mcu.edu.tw\/52173\/<\/em><\/a><em>)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"554\" height=\"311\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/09\/\u5716\u72474.jpg\" alt=\"\" class=\"wp-image-21561\" srcset=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/09\/\u5716\u72474.jpg 554w, https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/09\/\u5716\u72474-300x168.jpg 300w, https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/09\/\u5716\u72474-500x281.jpg 500w, https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/09\/\u5716\u72474-100x56.jpg 100w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/figure>\n\n\n\n<p>(\u7167\u7247\u4f86\u6e90\uff1a\u9298\u50b3\u4e00\u9031\u3000https:\/\/www.week.mcu.edu.tw\/52173\/)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under the guidance of faculty member Yu, Shu-Fen, the international student team \u201cTeam LZFC\u201d from the Department of Advertising and Strategic Marketing\u2014comprising Fan Chia-Er, Lam Lok-Yiu, and Liang Wen-Kai from Hong Kong; Li Tzu-Yu from Malaysia; and Liao Cheng-Chang from Indonesia\u2014applied digital transformation and phygital strategies to enhance home delivery services. Their project won Second Place (nationwide) in the the &#8230; <\/p>\n<div><a href=\"https:\/\/adv.mcu.edu.tw\/en\/2025\/10\/15\/2025-the-the-3rd-uni-president-enterprises-and-affiliates-business-competition-2025-delivery-opportunities-division-won-second-place-nationwide\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":154,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"categories":[52,2],"tags":[51],"acf":[],"_links":{"self":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/21933"}],"collection":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/154"}],"replies":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=21933"}],"version-history":[{"count":2,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/21933\/revisions"}],"predecessor-version":[{"id":21936,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/21933\/revisions\/21936"}],"wp:attachment":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=21933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/categories?post=21933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/tags?post=21933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}