{"id":16548,"date":"2023-12-19T09:43:10","date_gmt":"2023-12-19T01:43:10","guid":{"rendered":"https:\/\/adv.mcu.edu.tw\/?p=16548"},"modified":"2024-05-01T15:03:38","modified_gmt":"2024-05-01T07:03:38","slug":"news-compilation","status":"publish","type":"post","link":"https:\/\/adv.mcu.edu.tw\/en\/2023\/12\/19\/news-compilation\/","title":{"rendered":"News Compilation"},"content":{"rendered":"\n

1.\u54c1\u724c\u884c\u92b7\u61c9\u7528AR\u6280\u8853\u7684\u5546\u6a5f\u53ca\u8da8\u52e2<\/strong><\/p>\n\n\n\n

Opportunities and trends of using AR technology in brand marketing<\/p>\n\n\n\n

\u5728\u7576\u4eca\u6578\u4f4d\u6642\u4ee3\uff0c\u54c1\u724c\u8207\u4f01\u696d\u6b63\u4e0d\u65b7\u5c0b\u6c42\u65b0\u65b9\u5f0f\u4f86\u5438\u5f15\u9867\u5ba2\uff0c\u63d0\u9ad8\u54c1\u724c\u53c3\u8207\u5ea6\uff0c\u8b93\u6d88\u8cbb\u8005\u8eab\u81e8\u5176\u5883\uff0c\u63d0\u4f9b\u8207\u773e\u4e0d\u540c\u7684\u54c1\u724c\u6d88\u8cbb\u9ad4\u9a57\uff0c\u52a0\u6df1\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u5370\u8c61\uff0c\u5f15\u767c\u8cfc\u8cb7\u617e\u671b\u3002\u5728\u9019\u6a23\u7684\u74b0\u5883\u4e0b\uff0c\u64f4\u589e\u5be6\u5883\uff08 Augmented Reality\uff0cAR \uff09\u884c\u92b7\u56e0\u5176\u61c9\u7528\u6027\u5ee3\u6cdb\uff0c\u4e14\u5927\u773e\u5c0d\u65bc AR \u8f09\u9ad4\u88dd\u7f6e\u8a2d\u5099\u8f03\u865b\u64ec\u5be6\u5883( Virtual Reality\uff0cVR )\u6613\u53d6\u5f97\uff0c\u76ee\u524d\u5df2\u6210\u70ba\u54c1\u724c\u4f01\u696d\u5be6\u73fe\u5546\u696d\u76ee\u6a19\u7684\u4e00\u500b\u5f37\u5927\u5de5\u5177\u3002<\/p>\n\n\n\n

\u7db2\u5740: http:\/\/www.taaa.org.tw\/news\/article\/8849<\/a><\/p>\n\n\n\n

In this digital era, brands and businesses are continuously looking for new ways to attract customers, enhance brand participation, and provide immersive, distinctive brand experiences that deepen customer impressions and stimulate purchase desires. In such environment, Augmented Reality (AR) marketing has emerged as a powerful tool for brands and enterprises to achieve their business objectives due to its widespread applicability and the greater accessibility of AR-enabled devices compared to Virtual Reality (VR) platforms.<\/p>\n\n\n\n

Website: http:\/\/www.taaa.org.tw\/news\/article\/8849<\/a><\/p>\n\n\n\n

2.\u300cDigiAsia2022\u300d\u6578\u4f4d\u6280\u8853\u61c9\u7528\u62d4\u5f97\u982d\u7c4c\uff0c\u65ac\u7372DSA\u5947\u9ede\u734e\u91d1\u9285\u96d9\u6599\u734e\u9805<\/strong><\/p>\n\n\n\n

\u201cDigiAsia2022″ takes the lead in digital technology applications, winning the Golden and Bronze Awards at the DSA Apex Awards for its outstanding achievements.<\/p>\n\n\n\n

\u6578\u4f4d\u4e9e\u6d32\u5927\u6703DigiAsia2022\u5728\u4ee5\u300cWeb3 Rhapsody \u72c2\u60f3\u66f2\u300d\u70ba\u4e3b\u984c\u7684\u76db\u6703\u4e2d\uff0c\u6df1\u5165\u63a2\u8a0e\u4e86\u6578\u4f4d\u7522\u696d\u8207\u5275\u65b0\u5275\u696d\u7684\u524d\u6cbf\u8da8\u52e2\u3002\u9019\u5834\u96c6\u7d50\u4e86\u4eba\u6587\u8207\u79d1\u6280\u3001\u878d\u5408\u5275\u610f\u8207\u5275\u65b0\u7684\u76db\u6703\uff0c cacaFly\u8056\u6d0b\u79d1\u6280\u5168\u529b\u652f\u6301\uff0c\u900f\u904e\u6574\u5408\u5340\u584a\u93c8\u6280\u8853\u53caVR\u6280\u8853\uff0c\u6253\u9020\u4e86\u4e00\u5834\u524d\u6240\u672a\u6709\u7684Web3\u9ad4\u9a57\uff0c\u5be6\u73fe\u73fe\u5be6\u8207\u865b\u64ec\u4e16\u754c\u7684\u7121\u7e2b\u9023\u7d50\u3002\u6b64\u6b21\u5927\u6703\u66f4\u8209\u8fa6\u4e86NFT\u5275\u4f5c\u5c55\u53ca\u865b\u64ec\u5be6\u5883\u5c55\u9593\uff0c\u6536\u7372\u8c50\u78a9\u6210\u679c\uff01\u66f4\u5728\u4eca\u5e74\u69ae\u7372DSA\u6578\u4f4d\u5947\u9ede\u734e\u300a\u6700\u4f73\u9ad4\u9a57\u6280\u8853\u904b\u7528\u734e\u300b\u91d1\u734e\u548c\u300a\u6700\u4f73\u6578\u4f4d\u6280\u8853\u61c9\u7528\u734e\u300b\u9285\u734e\uff0c\u6210\u5c31\u6590\u7136\uff01<\/p>\n\n\n\n

\u7db2\u5740: http:\/\/www.taaa.org.tw\/active\/article\/4917<\/a><\/p>\n\n\n\n

The DigiAsia2022 digital conference themed ‘Web3 Rhapsody,’ explored cutting-edge trends in the digital industry and innovation entrepreneurship. This convergence of humanities and technology, blending creativity and innovation, was wholeheartedly supported by cacaFly Saint Ocean Technology. Through the integration of blockchain and VR technologies, an unprecedented Web3 experience was established, achieving a seamless connection between reality and the virtual world. The conference also hosted a successful NFT art exhibition and virtual reality showcase with good results! The exhibition received the DSA Digital Apex Awards, winning the Golden Award in ‘Best Experience Technology Implementation Award’ and the Bronze Award in ‘Best Digital Technology Application Award’, marking a remarkable achievement!<\/p>\n\n\n\n

Website: http:\/\/www.taaa.org.tw\/active\/article\/4917<\/a><\/p>\n\n\n\n

3.\u5a92\u9ad4\u5c08\u984c\uff1a\u6d1e\u5bdf\u5831\u544a\u300b\u4e0d\u53ef\u907f\u514d\u7684\u672a\u4f86\uff01\u638c\u63e1\u4f01\u696dESG\u6c38\u7e8c\u6e9d\u901a\u7b56\u7565<\/strong><\/p>\n\n\n\n

Media Feature: Insight Report – The Inevitable Future! Mastering Corporate ESG Sustainability Communication Strategies<\/p>\n\n\n\n

\u96a8\u8457\u7acb\u6cd5\u9662\u4e09\u8b80\u901a\u904e\u300c\u6c23\u5019\u8b8a\u9077\u56e0\u61c9\u6cd5\u300d\u3001\u91d1\u7ba1\u6703\u63a8\u52d5\u300c\u516c\u53f8\u6cbb\u74063.0-\u6c38\u7e8c\u767c\u5c55\u85cd\u5716\u300d\u7b49\u4e00\u7cfb\u5217\u5c07ESG\u7d0d\u5165\u6cd5\u898f\u7684\u653f\u7b56\uff0c\u53f0\u7063\u4f01\u696d\u6b63\u8655\u65bc\u4e00\u500b\u95dc\u9375\u8f49\u6298\u9ede\u4e0a\uff0c\u7576\u8d8a\u4f86\u8d8a\u591a\u7684\u4f01\u696d\u54c1\u724c\u88ab\u8981\u6c42\u8981\u5728\u74b0\u4fdd\u3001\u6c38\u7e8c\u7b49\u9762\u5411\u4e2d\u767c\u63ee\u66f4\u591a\u4f5c\u70ba\u6642\uff0c\u5982\u4f55\u7d93\u71df\u4f01\u696d\u54c1\u724c\u7684ESG\u5f62\u8c61\u53e3\u7891\uff0c\u4fbf\u6210\u70ba\u81f3\u95dc\u91cd\u8981\u7684\u8ab2\u984c\u3002<\/p>\n\n\n\n

\u7db2\u5740: http:\/\/www.taaa.org.tw\/news\/article\/8842<\/a><\/p>\n\n\n\n

In line with the Legislative Yuan passing the ‘Climate Change Response Act’ and the Financial Supervisory Commission promoting ‘Corporate Governance 3.0 – Sustainable Development Blueprint,’ companies in Taiwan are at a key turning point. As more brands are increasingly expected to demonstrate greater commitment to environmental protection and sustainability, managing a company’s ESG (Environmental, Social, and Governance) image and reputation has become a crucial challenge.<\/p>\n\n\n\n

Website: http:\/\/www.taaa.org.tw\/news\/article\/8842<\/a><\/p>\n\n\n\n

4.\u64c1\u62b1\u884c\u92b7\u65b0\u6642\u4ee3 \u63a2\u8a0eAI\u61c9\u7528\u8da8\u52e2\u8207\u65b0\u5546\u6a5f<\/strong><\/p>\n\n\n\n

Welcome a New Era of Marketing: Exploring Trends and New Opportunities in AI Applications<\/p>\n\n\n\n

\u300a2023\u5947\u9ede\u8ad6\u58c7\u300b\u65bc\u8fd1\u65e5\u8209\u8fa6\uff0c\u4eca\u5e74\u4e3b\u984c\u70ba\uff1cAI\u8ce6\u80fd\uff0c\u64c1\u62b1\u884c\u92b7\u65b0\u6642\u4ee3\uff1e\uff0c\u9080\u8acb\u7522\u696d\u5404\u754c\u5148\u9032\u849e\u81e8\u5206\u4eab\uff0c\u5f9e\u4e0d\u540c\u9762\u5411\u63a2\u8a0eAI\u5e36\u4f86\u7684\u512a\u52e2\u6216\u885d\u64ca\u3002\u5091\u601d\u2027\u611b\u5fb7\u5a01\u6578\u4f4d\u6574\u5408\u90e8\u526f\u7e3d\u7d93\u7406\u5442\u7426\u744b\u4e5f\u53d7\u9080\u53c3\u8207\u8da8\u52e2\u5c0d\u8ac7\uff0c\u8207Spuer8\u96f2\u767c\u4e92\u52d5\u57f7\u884c\u9577\u9673\u5b50\u9f8d\u3001Gogolook\u5546\u52d9\u9577\u6797\u4f2f\u7ff0\u4e00\u540c\u8a0e\u8ad6\u5f9e\u81ea\u52d5\u5316\u5230AI\u61c9\u7528\u7684\u8da8\u52e2\uff0c\u5f9e\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3001\u5230\u6280\u8853\u5546\u4e09\u65b9\u89d2\u5ea6\uff0c\u63a2\u7d22\u884c\u92b7\u8207\u54c1\u724c\u7ba1\u7406\u7684\u65b0\u5546\u6a5f\u3002<\/p>\n\n\n\n

\u7db2\u5740: https:\/\/www.brain.com.tw\/news\/articlecontent?ID=51862&sort<\/a><\/p>\n\n\n\n

2023 DSA Seminar was recently held with the theme “Empowering with AI, Embracing a New Era in Marketing”. Industry pioneers were invited to share insights from various perspectives on the advantages and impacts of AI. Qi-Wei Lu, Deputy General Manager of Digital Integration at Jethi Edway, was one of the speakers. He engaged in a trend discussion with Chen Zi-Long, CEO of Spuer8 Cloud Development, and Bo-Han Lin, Chief Business Officer of Gogolook. They delved into the trends from automation to AI applications, exploring new business opportunities in marketing and brand management from the perspectives of brands, agents, and technology vendors. <\/p>\n\n\n\n

Website: https:\/\/www.brain.com.tw\/news\/articlecontent?ID=51862&sort<\/a><\/p>\n\n\n\n

5.\u53f0\u7063\u7528\u6236\u5c0d5G\u8981\u6c42\u9ad8 \u4e94\u6210\u8a8d\u70ba\u7db2\u8def\u8868\u73fe\u662f\u9078\u64c7\u96fb\u4fe1\u7684\u95dc\u9375\u56e0\u7d20<\/strong><\/p>\n\n\n\n

Taiwanese users have high demands for 5G, with 50% considering network performance as the key factor in choosing a telecommunications provider.<\/p>\n\n\n\n

\u5728\u53f0\u7063\uff0c\u6d88\u8cbb\u8005\u5c0d\u65bc\u7db2\u8def\u8868\u73fe\u7684\u91cd\u8996\u7a0b\u5ea6\u66f4\u662f\u986f\u8457\uff0c\u9ad8\u905450%\u7684\u7528\u6236\u8a8d\u70ba\u7db2\u8def\u8868\u73fe\u662f\u9078\u64c7\u96fb\u4fe1\u670d\u52d9\u4f9b\u61c9\u5546\u7684\u6700\u91cd\u8981\u8003\u91cf\u3002\u6b64\u5916\uff0c\u670911%\u7684\u6d88\u8cbb\u8005\u671f\u5f85\u64c1\u6709\u5275\u65b0\u7684\u8cc7\u8cbb\u65b9\u6848\uff0c\u9019\u5169\u9805\u6bd4\u4f8b\u5747\u9ad8\u65bc\u5168\u7403\u5e73\u5747\u3002\u611b\u7acb\u4fe1\u6d88\u8cbb\u8005\u884c\u70ba\u7814\u7a76\u5ba4\u7684\u6578\u64da\u986f\u793a\uff0c\u8fd1\u534a\u6578\uff0845%\uff09\u7684\u6d88\u8cbb\u8005\u6703\u56e0\u70ba\u8ffd\u6c42\u66f4\u597d\u76845G\u7db2\u8def\u8868\u73fe\u800c\u8003\u616e\u8df3\u69fd\u3002\u800c\u5728\u53f0\u7063\uff0c\u9ad8\u9054\u4e94\u6210\u7684\u6d88\u8cbb\u8005\u8868\u793a\u7db2\u8def\u8868\u73fe\u662f\u4ed6\u5011\u9078\u64c7\u96fb\u4fe1\u670d\u52d9\u4f9b\u61c9\u5546\u7684\u6700\u91cd\u8981\u8003\u91cf\u3002<\/p>\n\n\n\n

\u7db2\u5740\uff1ahttp:\/\/www.taaa.org.tw\/news\/article\/8839<\/a><\/p>\n\n\n\n

In Taiwan, consumers emphasize network performance very much, with as many as 50% of users considering this as the key factor when choosing a telecommunications service vendor. Additionally, 11% of consumers anticipate innovative tariff plans, both proportions surpassing the global average. Data from Ericsson’s ConsumerLab indicates that nearly half (45%) of consumers contemplate switching vendors in pursuit of better 5G network performance. In Taiwan specifically, a staggering 50% of consumers express that network performance is their primary consideration when selecting a telecommunications service vendor.<\/p>\n\n\n\n

Website: http:\/\/www.taaa.org.tw\/news\/article\/8839<\/a><\/p>\n\n\n\n

6.\u6709\u6eab\u5ea6\u7684\u54c1\u724c\u6703\u767c\u5149\uff01\u7570\u8a00\u5802\u8b93\u54c1\u724c\u70ba\u53f0\u7063\u5275\u751f \u6df1\u8015\u884c\u92b7\u5927\u5c0f\u4e8b<\/strong><\/p>\n\n\n\n

A brand with warmth shinez! Yiyantang enables brands to regenerate in Taiwan, cultivating both big and small aspects of marketing.<\/p>\n\n\n\n

\u904e\u53bb20\u5e74\uff0c\u7570\u8a00\u5802\u6b77\u7d93\u5a92\u9ad4\u5206\u773e\u3001\u6578\u4f4d\u8f49\u578b\u53ca\u591a\u5143\u6587\u5316\u7b49\u968e\u6bb5\uff0c\u5728\u70ba\u773e\u591a\u54c1\u724c\u6709\u6548\u6574\u5408\u5ee3\u544a\u3001\u6578\u4f4d\u3001\u6d3b\u52d5\u7684\u904e\u7a0b\u4e2d\uff0c\u9ad4\u6703\u5230\u54c1\u724c\u64cd\u4f5c\u4e0d\u80fd\u53ea\u8ac7\u54c1\u724c\uff0c\u800c\u662f\u61c9\u8a72\u6df1\u5ea6\u6263\u9023\u4eba\u3001\u5730\u65b9\u3001\u7522\u696d\u3001\u6587\u5316\u7b49\u9762\u5411\uff0c\u6975\u5927\u5316\u54c1\u724c\u50f9\u503c\u8207\u80fd\u91cf\uff0c\u8df3\u812b\u5546\u696d\u601d\u7dad\uff0c\u624d\u80fd\u6301\u7e8c\u6d3b\u5316\u54c1\u724c\u3002\u8fd1\u671f\u7570\u8a00\u5802\u5ee3\u544a\u900f\u904e\u300c\u54c1\u724c\u5728\u5730\u60c5\u611f\u300d\u627e\u5230\u89f8\u52d5\u6d88\u8cbb\u8005\u7684Trigger\uff0c\u4e0d\u50c5\u70ba\u54c1\u724c\u5e36\u4f86\u5546\u6a5f\uff0c\u4e5f\u8b93\u54c1\u724c\u6301\u7e8c\u767c\u5149\u3002
\u7db2\u5740\uff1ahttps:\/\/www.brain.com.tw\/news\/articlecontent?ID=51829&sort=#1BcUJxw5<\/a><\/p>\n\n\n\n

Over the past 20 years, Yiyantang has gone through stages of media segmentation, digital transformation, and multi-cultures. In the process of effectively integrating advertising, digital, and activities for numerous brands, it has been realized that brand operation should not only focus on the brand itself. Instead, it should deeply connect with aspects such as people, locality, industry, and culture to maximize the brand’s value and energy. Breaking away from a purely commercial mindset is essential for continuously revitalizing a brand. Recently, Yiyantang Advertising has found triggers that resonate with consumers through ‘brand-local emotional connections,’ not only bringing about business opportunities for brands but also ensuring continuous shine.<\/p>\n\n\n\n

Website\uff1ahttps:\/\/www.brain.com.tw\/news\/articlecontent?ID=51829&sort=#1BcUJxw5<\/a><\/p>\n\n\n\n

7.\u4ec0\u9ebc\u662f\u9ede\u6578\u7d93\u6fdf? \u5982\u4f55\u900f\u904e\u9ede\u6578\u884c\u92b7\u62db\u652c\u65b0\u5ba2\u3001\u57f9\u990a\u54c1\u724c\u5fe0\u5be6\u9867\u5ba2\uff01<\/strong><\/p>\n\n\n\n

What is the \u201cpoint economy\u201d? How can it be used in marketing to attract new customers and cultivate brand loyalty?<\/p>\n\n\n\n

\u9ede\u6578\u7d93\u6fdf\u662f\u54c1\u724c\u8207\u9867\u5ba2\u9593\uff0c\u900f\u904e\u9ede\u6578\u7684\u7d2f\u7a4d\u8207\u514c\u63db\uff0c\u4f86\u6301\u7e8c\u5275\u9020\u4e92\u52d5\u8207\u92b7\u552e\u7684\u7d93\u6fdf\u6a21\u578b\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u9ad8\u96c6\u9ede\u5fe0\u8aa0\u6703\u54e1\u5f80\u5f80\u80fd\u70ba\u54c1\u724c\u5275\u9020\u7a69\u5b9a\u7684\u71df\u6536\u3002\u7136\u800c\uff0c\u54c1\u724c\u5728\u898f\u5283\u5c08\u5c6c\u9ede\u6578\u884c\u92b7\u6d3b\u52d5\u6642\uff0c\u6709\u54ea\u4e9b\u7279\u5225\u6ce8\u610f\u7684\u95dc\u9375\u8981\u7d20\uff1f\u904e\u7a0b\u4e2d\u53ef\u80fd\u9762\u81e8\u54ea\u4e9b\u6311\u6230\uff1f\u53c8\u6709\u54ea\u4e9b\u65b0\u8da8\u52e2\u503c\u5f97\u95dc\u6ce8\uff1f\u4ee5\u4e0b\uff0c\u5c31\u8ddf\u8457 Migo \u4e00\u8d77\u6df1\u5165\u63a2\u8a0e\u9ede\u6578\u884c\u92b7\u7684\u4e16\u754c\u5427\uff01<\/p>\n\n\n\n

\u7db2\u5740: http:\/\/www.taaa.org.tw\/news\/article\/8824<\/a><\/p>\n\n\n\n

The point economy is a continual interaction and sales model between brands and customers through the accumulation and redemption of points. Generally, highly engaged loyalty members who accumulate points tend to generate steady revenue for a brand. However, when planning exclusive points-based marketing campaigns, what are the key elements to pay special attention to for a brand? What challenges might arise during this process? And what emerging trends are worth paying attention to? Let’s join the world of points-based marketing together with Migo to explore these aspects!<\/p>\n\n\n\n

Website: http:\/\/www.taaa.org.tw\/news\/article\/8824<\/a><\/p>\n\n\n\n

8.\u96c5\u52a0\u9054\u4ea4\u901a\u5835\u585e\u6bcf\u5929\u7d044\u5c0f\u6642\uff1a\u6236\u5916\u5ee3\u544a\u7684\u5bf6\u5eab<\/strong><\/p>\n\n\n\n

Four Hours of Daily Traffic Jam in Jakarta: A Treasure Trove for Outdoor Advertising<\/p>\n\n\n\n

\u96c5\u52a0\u9054\u662f\u4e16\u754c\u4e0a\u6700\u64c1\u64e0\u7684\u57ce\u5e02\u4e4b\u4e00\uff0c\u4ea4\u901a\u5835\u585e\u53ef\u4ee5\u6301\u7e8c\u6578\u5c0f\u6642\u3002\u901a\u5e38\uff0c\u4ea4\u901a\u5835\u585e\u767c\u751f\u5728\u65e9\u4e0a5\u9ede\u52308\u9ede\u548c\u4e0b\u53485\u9ede\u52308\u9ede\u7684\u7e41\u5fd9\u6642\u6bb5\u3002\u6839\u64daTomTom International BV\u57282022\u5e74\u7684\u6578\u64da\uff0c\u5370\u5c3c\u662f\u4e16\u754c\u4e0a\u6700\u64c1\u5835\u7684\u57ce\u5e02\u4e4b\u4e00\uff0c\u6392\u540d\u7b2c29\u4f4d\u3002\u9019\u7a2e\u4ea4\u901a\u64c1\u5835\u4e5f\u70ba\u5ee3\u544a\u5546\u63d0\u4f9b\u4e86\u4e00\u500b\u63a5\u89f8\u5927\u91cf\u53d7\u773e\u7684\u6a5f\u6703\u3002\u4f8b\u5982\uff0c\u5ee3\u544a\u724c\u6216DOOH\/OOH\u53ef\u4ee5\u975e\u5e38\u6709\u6548\uff0c\u5ee3\u544a\u724c\u53ef\u4ee5\u653e\u7f6e\u5728\u4e3b\u8981\u9053\u8def\u548c\u9ad8\u901f\u516c\u8def\u6cbf\u7dda\u7684\u6230\u7565\u4f4d\u7f6e\uff0c\u6bcf\u5929\u53ef\u4ee5\u88ab\u6210\u5343\u4e0a\u842c\u7684\u4eba\u770b\u5230\u3002<\/p>\n\n\n\n

\u7db2\u5740: http:\/\/www.taaa.org.tw\/active\/article\/4904<\/a><\/p>\n\n\n\n

Jakarta, one of the world’s most congested cities, experiences traffic jams that last for several hours daily. Typically occurring during peak hours from 5 AM to 8 AM and 5 PM to 8 PM, these congestion patterns rank Indonesia among the top 29 most congested cities worldwide, according to data from TomTom International BV in 2022. This gridlock provides advertisers with an opportunity to reach a vast audience. For instance, billboards or Digital Out-of-Home (DOOH\/OOH) advertising can be highly effective, strategically placed along major roads and highways, garnering attention from thousands of passersby daily.<\/p>\n\n\n\n

Website: http:\/\/www.taaa.org.tw\/active\/article\/4904<\/a><\/p>\n\n\n\n

9.MUJI\u7121\u5370\u826f\u54c1\u7684\u5728\u5730\u5316\u8207\u6c38\u7e8c\u7d93\u71df<\/strong><\/p>\n\n\n\n

Localization and sustainable operation of MUJI<\/p>\n\n\n\n

\u52d5\u8166\u4ff1\u6a02\u90e8\u65bc10\u670818\u65e5\u7684\u4f8b\u6703\u9080\u8acb\u53f0\u7063\u7121\u5370\u826f\u54c1\u71df\u696d\u90e8\u71df\u904b\u4f01\u5283\u7e3d\u76e3 \u5f90\u6052\u7426Kelly\uff0c\u4ee5\u300cMUJI\u7121\u5370\u826f\u54c1\u7684\u5728\u5730\u5316\u8207\u6c38\u7e8c\u7d93\u71df\u300d\u70ba\u984c\u5206\u4eab\u3002\u81ea2019\u5e74\u958b\u59cb\uff0cMUJI\u7121\u5370\u826f\u54c1\u9078\u64c7\u4ee5\u98df\u8fb2\u70ba\u4e3b\u984c\uff0c\u4e32\u806f\u53f0\u7063\u57ce\u93ae\uff0c\u63d0\u51fa\u66f4\u8cbc\u8fd1\u5728\u5730\u751f\u6d3b\u65b9\u5f0f\u7684\u5546\u54c1\u63d0\u6848\u3002\u5f9e\u4e2d\uff0cMUJI\u7121\u5370\u826f\u54c1\u626e\u6f14\u8457\u767c\u6398\u3001\u767c\u73fe\u8207\u767c\u5c55\u7684\u89d2\u8272\uff0c\u900f\u904e\u8207\u8fb2\u53cb\u7684\u5c0d\u8ac7\uff0c\u77ad\u89e3\u8fb2\u53cb\u683d\u7a2e\u80cc\u666f\uff0c\u4e26\u78ba\u8a8d\u5408\u4f5c\u7406\u5ff5\u6709\u7121\u5951\u5408\uff1b\u63a5\u8457\uff0c\u5be6\u5730\u8d70\u8a2a\u7522\u5730\uff0c\u77ad\u89e3\u7522\u5730\u72c0\u6cc1\u3001\u8015\u4f5c\u7406\u5ff5\u7b49\uff1b\u6700\u5f8c\uff0c\u76f8\u4e92\u8a0e\u8ad6\u9810\u8a08\u5408\u4f5c\u8ca9\u552e\u7684\u54c1\u9805\uff0c\u4f9d\u64da\u7522\u54c1\u7279\u6027\u767c\u5c55\u6f5b\u529b\u5546\u6a5f\u3002<\/p>\n\n\n\n

\u7db2\u5740: https:\/\/www.brain.com.tw\/news\/articlecontent?ID=51816&sort<\/a>=<\/p>\n\n\n\n

On October 18, the Brainstorming Club hosted an event featuring Ms. Kelly Hsu, the Director of Operations and Planning at the Taiwan branch of MUJI, who shared insights on “MUJI’s Localization and Sustainable Operations.” Since 2019, MUJI has focused on the theme of agriculture, connecting various Taiwanese towns and proposing products that align more closely with local lifestyles. In this role, MUJI has taken on the task of exploration, discovery, and development. They engage in dialogues with farmers, understanding their cultivation history and assessing alignment through collaborative philosophies. Following this, they conduct on-site visits to understand the conditions and farming philosophies at the source. Finally, they discuss potential collaborative products, considering their inherent characteristics and the development of viable business opportunities.<\/p>\n\n\n\n

Website: https:\/\/www.brain.com.tw\/news\/articlecontent?ID=51816&sort<\/a>=<\/p>\n\n\n\n

10.\u6d1e\u5bdf\u591a\u5143\u6d88\u8cbb\u8def\u5f91 \u5efa\u7acb\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u9593\u7684\u6a4b\u6a11 – \u4ee55A\u5206\u6790\u6aa2\u8996\u76ca\u751f\u83cc\u54c1\u724c\u6d88\u8cbb\u8005\u65c5\u7a0b<\/strong><\/p>\n\n\n\n

Gaining Insights into Diverse Consumer Paths: Bridging the Gap Between Brands and Consumers – Examining the Consumer Journey of Probiotic Brands through 5A Analysis.<\/p>\n\n\n\n

\u56e0\u98df\u85e5\u7f72\u6cd5\u898f\u7684\u9650\u5236\uff0c\u4fdd\u5065\u98df\u54c1\u54c1\u724c\u884c\u92b7\u6642\u7121\u6cd5\u76f4\u63a5\u5ba3\u50b3\u7522\u54c1\u7642\u6548\u548c\u98df\u7528\u524d\u5f8c\u6548\u679c\uff0c\u56e0\u6b64\u5e38\u9047\u5230\u56f0\u96e3\u8207\u6311\u6230\uff0c\u54c1\u724c\u9700\u8981\u80fd\u6709\u6548\u5730\u5411\u6d88\u8cbb\u8005\u50b3\u905e\u7522\u54c1\u7279\u9ede\uff0c\u8b93\u6d88\u8cbb\u8005\u80fd\u7b2c\u4e00\u6642\u9593\u806f\u60f3\u5230\u81ea\u5bb6\u54c1\u724c\u8207\u5546\u54c1\u3002i-Buzz\u85c9\u7531\u591a\u5e74\u884c\u92b7\u7b56\u7565\u5206\u6790\u7d93\u9a57\uff0c\u904b\u7528\u7368\u5275\u7b56\u7565\u5de5\u5177- 5A\u6d88\u8cbb\u8005\u65c5\u7a0b\u5206\u6790\uff0c\u5354\u52a9\u54c1\u724c\u6210\u529f\u5236\u5b9a\u5408\u9069\u7684\u4fdd\u5065\u98df\u54c1\u884c\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n

\u7db2\u5740: http:\/\/www.taaa.org.tw\/news\/article\/8815<\/a><\/p>\n\n\n\n

Due to the limitation by the Food and Drug Administration regulations, health supplement brands face challenges in directly advertising therapeutic effects or pre\/post-consumption benefits of their products. Consequently, brands encounter difficulties in effectively communicating product attributes to consumers, aiming for immediate association between their brand and the product. Leveraging years of marketing strategy analysis, i-Buzz utilizes a proprietary strategic tool – the 5A Consumer Journey Analysis – to assist brands in devising successful marketing strategies for health supplements. <\/p>\n\n\n\n

Website: http:\/\/www.taaa.org.tw\/news\/article\/8815<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

1.\u54c1\u724c\u884c\u92b7\u61c9\u7528AR\u6280\u8853\u7684\u5546\u6a5f\u53ca\u8da8\u52e2 Opportunities and trends of using AR technology in brand marketing \u5728\u7576\u4eca\u6578\u4f4d\u6642\u4ee3\uff0c\u54c1\u724c\u8207\u4f01\u696d\u6b63\u4e0d\u65b7\u5c0b\u6c42\u65b0\u65b9\u5f0f\u4f86\u5438\u5f15\u9867\u5ba2\uff0c\u63d0\u9ad8\u54c1\u724c\u53c3\u8207\u5ea6\uff0c\u8b93\u6d88\u8cbb\u8005\u8eab\u81e8\u5176\u5883\uff0c\u63d0\u4f9b\u8207\u773e\u4e0d\u540c\u7684\u54c1\u724c\u6d88\u8cbb\u9ad4\u9a57\uff0c\u52a0\u6df1\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u5370\u8c61\uff0c\u5f15\u767c\u8cfc\u8cb7\u617e\u671b\u3002\u5728\u9019\u6a23\u7684\u74b0\u5883\u4e0b\uff0c\u64f4\u589e\u5be6\u5883\uff08 Augmented Reality\uff0cAR \uff09\u884c\u92b7\u56e0\u5176\u61c9\u7528\u6027\u5ee3\u6cdb\uff0c\u4e14\u5927\u773e\u5c0d\u65bc AR \u8f09\u9ad4\u88dd\u7f6e\u8a2d\u5099\u8f03\u865b\u64ec\u5be6\u5883( Virtual Reality\uff0cVR )\u6613\u53d6\u5f97\uff0c\u76ee\u524d\u5df2\u6210\u70ba\u54c1\u724c\u4f01\u696d\u5be6\u73fe\u5546\u696d\u76ee\u6a19\u7684\u4e00\u500b\u5f37\u5927\u5de5\u5177\u3002 \u7db2\u5740: http:\/\/www.taaa.org.tw\/news\/article\/8849 In this digital era, brands and businesses are continuously looking for new ways to attract customers, enhance brand participation, and provide immersive, distinctive brand experiences that deepen customer impressions and stimulate purchase desires. In such environment, Augmented Reality … <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"categories":[52],"tags":[51],"acf":[],"_links":{"self":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/16548"}],"collection":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=16548"}],"version-history":[{"count":12,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/16548\/revisions"}],"predecessor-version":[{"id":18114,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/16548\/revisions\/18114"}],"wp:attachment":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=16548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/categories?post=16548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/tags?post=16548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}