{"id":19220,"date":"2024-09-27T14:27:55","date_gmt":"2024-09-27T06:27:55","guid":{"rendered":"https:\/\/adv.mcu.edu.tw\/?page_id=19220"},"modified":"2026-01-09T02:07:03","modified_gmt":"2026-01-08T18:07:03","slug":"student-learning-outcomes","status":"publish","type":"page","link":"https:\/\/adv.mcu.edu.tw\/en\/student-learning-outcomes\/","title":{"rendered":"Student Learning Outcomes"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e19220-1 metw-0\"><div class=\"x-row x-container max width e19220-2 metw-1\"><div class=\"x-row-inner\"><div class=\"x-col e19220-3 metw-2\"><div class=\"x-acc e19220-4 metw-3\" role=\"tablist\" id=\"x-acc-e19220-4\"><div class=\"e19220-5 x-acc-item\"><button id=\"tab-e19220-5\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-5\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-5\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Internships<\/span><\/span><\/button><div id=\"panel-e19220-5\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-5\" data-x-toggleable=\"e19220-5\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Category<\/th>\n<th>2022-23<\/th>\n<th>2023-24<\/th>\n<th>2024-25<\/th>\n<\/tr>\n<tr>\n<td>Internship Units<\/td>\n<td>81<\/td>\n<td>85<\/td>\n<td>108<\/td>\n<\/tr>\n<tr>\n<td>Interns<\/td>\n<td>130<\/td>\n<td>137<\/td>\n<td>154<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><div class=\"e19220-6 x-acc-item\"><button id=\"tab-e19220-6\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-6\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-6\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Competition Results<\/span><\/span><\/button><div id=\"panel-e19220-6\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-6\" data-x-toggleable=\"e19220-6\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Category<\/th>\n<th>2022-23<\/th>\n<th>2023-24<\/th>\n<th>2024-25<\/th>\n<\/tr>\n<tr>\n<td>Winning Cases<\/td>\n<td>32<\/td>\n<td>34<\/td>\n<td>39<\/td>\n<\/tr>\n<tr>\n<td>Awardees<\/td>\n<td>154<\/td>\n<td>173<\/td>\n<td>134<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><a href=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/08\/\u5ee3\u92b7\u7cfb111\u5b78\u5e74\u5ea6\u5b78\u751f\u53c3\u8207\u7af6\u8cfd\u7372\u734e\u660e\u7d30\u88681120705-EC-revised.xlsx\">2022-23<\/a>\u00a0 <a href=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/11\/PR-\u5ee3\u92b7\u7cfb112\u5b78\u5e74\u5ea6\u5b78\u751f\u53c3\u8207\u7af6\u8cfd\u7372\u734e\u660e\u7d30\u88681131121.xlsx\">2023-24<\/a>\u00a0 <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1KH5QljCOwRKkanTyxHUAI4Uu60VBGeoK\/edit?usp=drive_link&amp;ouid=115549432282516645019&amp;rtpof=true&amp;sd=true\">2024-25<\/a><\/div><\/div><\/div><div class=\"e19220-7 x-acc-item\"><button id=\"tab-e19220-7\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-7\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-7\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\"> Excellent Thesis \/ Excellent Works<\/span><\/span><\/button><div id=\"panel-e19220-7\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-7\" data-x-toggleable=\"e19220-7\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Year<\/th>\n<th>Student's name<\/th>\n<th>Title<\/th>\n<th>Advisor<\/th>\n<\/tr>\n<tr>\n<td>2019-20<\/td>\n<td>Liu,Qi-Shan\u3001Hu,Yun-Chieh<\/td>\n<td>Research on the Relevance of Virtual Reality Experience to Users Experience Value, Satisfaction and Word of Mouth-A Case Study of National Palace Museum\u300cA Journey Inside Paintings and Calligraphy-VR ART\u300d<\/td>\n<td>Chen, Po-Yu<\/td>\n<\/tr>\n<tr>\n<td>2019-20<\/td>\n<td>Leong Sin I\u3001Hsieh, Meng Hsuan\u3001Cheong Hoi Ian<\/td>\n<td>The Impact of Chanel Brand Image on Consumers' Purchase Intention: A Case Study of No\u02da5 Perfume Advertisement<\/td>\n<td>Wang, Wan-Chia<\/td>\n<\/tr>\n<tr>\n<td>2019-20<\/td>\n<td>Wu,Ting-Wei\u3001Chou,Min- Hui\u3001Chen ,Wei-Ming\u3001Tsai,Chin-Yu\u3001Lin ,Ting-Chuan<\/td>\n<td>Printing without eyes, by heart<\/td>\n<td>Yu ,Shu-Fen<\/td>\n<\/tr>\n<tr>\n<td>2020-21<\/td>\n<td>Liu, Hui-Ci\u3001Chan,Jia-Mun<\/td>\n<td>Analysis of the relationship between negative emotion Cognition ,brand identity,and purchase intention : A case of community public relations events<\/td>\n<td>Chen, Po-Yu<\/td>\n<\/tr>\n<tr>\n<td>2020-21<\/td>\n<td>Liu,Yu-Chen\u3001Kong, Weng- I\u3001Chong, Kah- Kee<\/td>\n<td>Using ZMET to explore the consensus map of Taiwan's art enthusiast for Creative Life Industries<\/td>\n<td>Chaung,Tung-Lin<\/td>\n<\/tr>\n<tr>\n<td>2020-21<\/td>\n<td>Kuo, Tzu- Hsuen\u3001Yao, Jie- Si\u3001Chao, Hsin -Wei\u3001Tsai, Tung- Hsin<\/td>\n<td>Good more plan<\/td>\n<td>Wang, Wan- Chia<\/td>\n<\/tr>\n<tr>\n<td>2021-22<\/td>\n<td>Zhong,Cheng-Ze\u3001Su,Zi-Xuan<\/td>\n<td>Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing\u2014The case of SHISEIDO LINE Biz-Solutions extended service.<\/td>\n<td>Chen, Po-Yu<\/td>\n<\/tr>\n<tr>\n<td>2021-22<\/td>\n<td>Zhang, Si-Yun\u3001Chang, Tzu-Tung<\/td>\n<td>Research on the Application of Family Love Theme in Advertising\u2014\u2014Taking the Micro-film-style Mother's Day Advertising as an Example<\/td>\n<td>Wang, Wan- Chia<\/td>\n<\/tr>\n<tr>\n<td>2021-22<\/td>\n<td>Shiau, Yu-Wei\u3001Ku, Yu-Chieh\u3001Chen, Xin-Ru\u3001Li, Qian-Yi \u3001Lin, Pin-Yu<\/td>\n<td>\u201cIrrigate, With Meticulous Love\u201d<\/td>\n<td>Chaung, Tung-Lin<\/td>\n<\/tr>\n<tr>\n<td>2021-22<\/td>\n<td>Cheng,Hui-Hsin\u3001Chan,Yu-En<\/td>\n<td>STEREOTYPES<\/td>\n<td>Kuo, Hsiu-Li<\/td>\n<\/tr>\n<tr>\n<td>2022-23<\/td>\n<td>Wu, Ting-Yu\u3001 Chen, Shih-Ying\u3001 Chen, Chih-I\u3001 Sun, Yu-Chi\u3001 Chung, Bo-Yu\u3001 Chen, Yan-An<\/td>\n<td>Marketing Project Of Happy Cake Dessert Studio<\/td>\n<td>Yu, Shu-Fen<\/td>\n<\/tr>\n<tr>\n<td>2022-23<\/td>\n<td>Hung,Zi-Yuan\u3001Mei,Yu-Ju<\/td>\n<td>Epidemic Press Conferences and Political Figure\u2019s Images: A Case Study of Taipei Mayor Ko Wen Je<\/td>\n<td>Wang, Wan- Chia<\/td>\n<\/tr>\n<tr>\n<td>2022-23<\/td>\n<td>Qiu Junxiang<\/td>\n<td>To explore consumer demand for streaming services<\/td>\n<td>sChaung, Tung-Lin<\/td>\n<\/tr>\n<tr>\n<td>2023-24<\/td>\n<td>Tsai, Hsin-Yu<\/td>\n<td>The Study of Advertisement Effectiveness: Different Advertisement Formats and Levels of Personalization - Using Sponsored Instagram Stories Ads as an Example.<\/td>\n<td>Yu, Shu-Fen<\/td>\n<\/tr>\n<tr>\n<td>2023-24<\/td>\n<td>Chiu, Hsin-Yu\u3001Chen, Jui-Jan\u3001Lin, Cai-Yu\u3001Yang, Tzu-Yen\u3001Zheng, Jing-Yao<\/td>\n<td>Time Travel - 'At The Close' Integrated Marketing Campaign and Advertisement Video<\/td>\n<td>Wang, Yi-Hsiung<\/td>\n<\/tr>\n<tr>\n<td>2023-24<\/td>\n<td>Chen, Yun-Xuan<\/td>\n<td>Be The One<\/td>\n<td>Kuo, Hsiu-Li<\/td>\n<\/tr>\n<tr>\n<td>2024-25<\/td>\n<td>Chuang, Yin-Ting\u3001Bi, Jing-Wen\u3001Chiu, Mei-Chang\u3001Lin, Ming-Kuan\u3001Chen, Yong-Wen<\/td>\n<td>\u201cFeeling Tai-lone? We\u2019ll Pei with you!\u201d Connecting Social Advocacy through the Lens of Empathetic Marketing<\/td>\n<td>Wang, Wan-Chia<\/td>\n<\/tr>\n<tr>\n<td>2024-25<\/td>\n<td>Chang, Chen-Yu<\/td>\n<td>The Influences of Advertising Appeals and Intents on the Green Advertising Effects: A Case Study of Experience Products<\/td>\n<td>Yu, Shu-Fen<\/td>\n<\/tr>\n<tr>\n<td>2024-25<\/td>\n<td>Wu, Pei-Chen<\/td>\n<td>The impact of personality traits and brand personality on consumers\u2019 purchase intention<\/td>\n<td>Yu, Shu-Fen<\/td>\n<\/tr>\n<tr>\n<td>2025-26<\/td>\n<td>\n<p>Jian,Cen-Yun<\/p>\n<p>Chou,Jia-yu<\/p>\n<p>Li ,Chien-Tung<\/p>\n<\/td>\n<td>UGC vs. FGC: Emotional and Brand Effects in the McDonald\u2019s \u00d7 Hunter Campaign on Threads<\/td>\n<td>Chen, Po-Yu<\/td>\n<\/tr>\n<tr>\n<td>2025-26<\/td>\n<td>\n<p>Chen, Tzu-Pei<\/p>\n<p>Luo, Xuan<br \/>\nLi, Jia-Zhen<\/p>\n<p>Cai, Song-Dao<\/p>\n<\/td>\n<td>Floral Fragrance, Heart of the Soap<\/td>\n<td>Yu, Shu-Fen<\/td>\n<\/tr>\n<tr>\n<td>2025-26<\/td>\n<td>\n<p>Wang, Yi-Ting<\/p>\n<p>Hung, Wan-Hsuan<\/p>\n<p>Hung, Yu-Sin<\/p>\n<\/td>\n<td>An Empirical Study on the Purchase Intention-Behavior Gap for Green Products: The Moderating Effect of Perceived Consumer Effectiveness and Willingness to Pay a Premium<\/td>\n<td>Yu, Shu-Fen<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><div class=\"e19220-8 x-acc-item\"><button id=\"tab-e19220-8\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-8\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-8\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2026 Department of Advertising and Strategic Marketing Student Projects Integrated with Industry<\/span><\/span><\/button><div id=\"panel-e19220-8\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-8\" data-x-toggleable=\"e19220-8\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Cooperative Manufacturer<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>Yu, Shu-Fen<\/td>\n<td>\n<p>Associate Professor<\/p>\n<\/td>\n<td>\n<p>Lee, Jia- Vei<\/p>\n<\/td>\n<td>\n<p>Hong Yue Malaysian Restaurant<\/p>\n<\/td>\n<td>From Flavor to Brand: An Integrated Marketing Communication Plan for Hong Yue Malaysian Restaurant<\/td>\n<\/tr>\n<tr>\n<td>Yu, Shu-Fen<\/td>\n<td>\n<p>Associate Professor<\/p>\n<\/td>\n<td>\n<p>Lee,Yen-Yu<\/p>\n<p>Hong,Hui-Ching<\/p>\n<p>\u00a0Xiao,Yi -Lin<\/p>\n<p>Li, Yan-Cheng<\/p>\n<\/td>\n<td>\n<p>Red Oolong Tea Cooperative<\/p>\n<\/td>\n<td>HONG-LU \u2014 Beyond the Leaf: A Comprehensive Branding and Marketing Strategy for Red Oolong Tea<\/td>\n<\/tr>\n<tr>\n<td>Yu,Shu-Fen<\/td>\n<td>\n<p>Associate Professor<\/p>\n<\/td>\n<td>\n<p>Chen,Wei<\/p>\n<p>Cai,Shuang-Yu<\/p>\n<p>Chiang,Ya-Wen<\/p>\n<p>Chen,Xiao-Qi<\/p>\n<\/td>\n<td>\n<p>Party DingNo<\/p>\n<\/td>\n<td>From Dinosaur Cake to Brand: An Integrated Marketing Communication Plan<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><div class=\"e19220-9 x-acc-item\"><button id=\"tab-e19220-9\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-9\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-9\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2025 Advertising and Strategic Marketing Department Students Participating in MOST Research Projects<\/span><\/span><\/button><div id=\"panel-e19220-9\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-9\" data-x-toggleable=\"e19220-9\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>Yu, Shu-Fen<\/td>\n<td>Associate Professor<\/td>\n<td>Wang, Yi -Ting, Hung, Wan-Hsuan, Hung, Yu-Sin<\/td>\n<td>An Empirical Study on the Purchase Intention-Behavior Gap for Green Products: The Moderating Effect of Perceived Consumer Effectiveness and Willingness to Pay a Premium<\/td>\n<\/tr>\n<tr>\n<td>Wang, Wan-Chia<\/td>\n<td>Assistant Professor<\/td>\n<td>Li, An-Chi<\/td>\n<td>The Impact of Brand Crisis Management on Public Attitudes in Social Media: A Case Study of McDonald\u2019s<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><div class=\"e19220-10 x-acc-item\"><button id=\"tab-e19220-10\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-10\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-10\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2025 Department of Advertising and Strategic Marketing Student Projects Integrated with Industry<\/span><\/span><\/button><div id=\"panel-e19220-10\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-10\" data-x-toggleable=\"e19220-10\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Cooperative Manufacturer<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>Chaung, Tung-lin<\/td>\n<td>\n<p>Assistant Professor<\/p>\n<\/td>\n<td>\n<p>Lee, Zhi- Yu<\/p>\n<p>Shen, Hui- Hao<\/p>\n<\/td>\n<td>\n<p>CiYue International Co., Ltd.<\/p>\n<\/td>\n<td>Filming a commercial for the Clean Label.<\/td>\n<\/tr>\n<tr>\n<td>Chaung, Tung-lin<\/td>\n<td>\n<p>Assistant Professor<\/p>\n<\/td>\n<td>\n<p>Chen, Yan- Xun<\/p>\n<p>Ma ,Chia- Luo<\/p>\n<\/td>\n<td>\n<p>Tse-Xin Organic Agriculture Foundation<\/p>\n<\/td>\n<td>A study on the influence of brand value on consumers\u2019 purchase intentions<\/td>\n<\/tr>\n<tr>\n<td>Yu,Shu-Fen<\/td>\n<td>\n<p>Associate Professor<\/p>\n<\/td>\n<td>\n<p>SYU,ZIH-CI<\/p>\n<p>ZENG,SIAO-YUAN<\/p>\n<\/td>\n<td>\n<p>Gari Gari<\/p>\n<\/td>\n<td>The integrated marketing plan of Gali Gali<\/td>\n<\/tr>\n<tr>\n<td>Yu,Shu-Fen<\/td>\n<td>Associate Professor<\/td>\n<td>\n<p>CHEN,ZIH-BEI<\/p>\n<p>LO,XUAN<\/p>\n<p>CAI,SONG-DAO<\/p>\n<p>LI,JIA-ZHEN<\/p>\n<\/td>\n<td>\n<p>Natural Essence Floral Soap (Lijin Museum Co., Ltd.)<\/p>\n<\/td>\n<td>Fragrant flowers and plants --- The heart of soap<\/td>\n<\/tr>\n<\/tbody>\n<tbody>\n<tr>\n<td>\n<p>Chaung, Tung-Lin<\/p>\n<\/td>\n<td>Assistant Professor<\/td>\n<td>\n<p>Tsai,Tsai-Yu<br \/>Tu,Meng-Hsuan<br \/>Huang,Shu-Chen<br \/>Lin,Yun-Chien<\/p>\n<\/td>\n<td>Le Fu Community Care Association<\/td>\n<td>\n<p><span style=\"font-family: inherit;font-size: inherit\">Together with Lefu, Together in Joy<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<tbody>\n<tr>\n<td>Yu,Shu-Fen<\/td>\n<td>Associate Professor<\/td>\n<td>\n<p>Chen Wen Yu<\/p>\n<p>Wei Yong Jie<\/p>\n<\/td>\n<td>NKSDchoco<\/td>\n<td>NKSDchoco Collaborative Planning<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><div class=\"e19220-11 x-acc-item\"><button id=\"tab-e19220-11\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-11\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-11\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2025 Advertising and Strategic Marketing Department Students Participating in NSTC Research Projects<\/span><\/span><\/button><div id=\"panel-e19220-11\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-11\" data-x-toggleable=\"e19220-11\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr style=\"background-color: #5d9cec\">\n<th>\n<p><span style=\"color: #ffffff\">Advisor<\/span><\/p>\n<\/th>\n<th>\n<p><span style=\"color: #ffffff\">Title<\/span><\/p>\n<\/th>\n<th>\n<p><span style=\"color: #ffffff\">Name<\/span><\/p>\n<\/th>\n<th>\n<p><span style=\"color: #ffffff\">Project Title<\/span><\/p>\n<\/th>\n<th>&nbsp;<\/th>\n<\/tr>\n<tr>\n<td>Wang, Wan-Chia<\/td>\n<td>\n<p>Assistant Professor<\/p>\n<\/td>\n<td>\n<p>Li, An-Chi<\/p>\n<\/td>\n<td>\n<p>The Impact of Brand Crisis Management on Public Attitudes in Social Media: A Case Study of McDonald&rsquo;s<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Wang, Wan-Chia<\/td>\n<td>\n<p>Assistant Professor<\/p>\n<\/td>\n<td>\n<p>Huang, Xin-Yi<\/p>\n<\/td>\n<td>\n<p>The Role of Al in Content Creation and Social Interaction: A Case Study of College Lifestyle Influencer Xu Xi<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Yu, Shu-Fen<\/td>\n<td>\n<p>Associate Professor<\/p>\n<\/td>\n<td>\n<p>Wang, Yi-Ting<\/p>\n<p>Huang, Yu-Sin<\/p>\n<p>Huang, Wan-Hsuan<\/p>\n<\/td>\n<td>\n<p>An Empirical Study on the Purchase Intention-Behavior Gap for Green Products: The Moderating Effect of Perceived Consumer Effectiveness and Willingness to Pay a Premium<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Chaung, Tung-lin<\/td>\n<td>\n<p>Assistant Professor<\/p>\n<\/td>\n<td>\n<p>Liao, Pei-Chun<\/p>\n<p>Tu, Meng-Hsuan<\/p>\n<p>Huang, Shu-Chen<\/p>\n<p>Lin, Yun-Chien<\/p>\n<p>Tsai, Tsai-Yu<\/p>\n<\/td>\n<td>\n<p>Using means-end chain to explore the value of independent bands<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Chen, Po-Yu<\/td>\n<td>\n<p>Professor<\/p>\n<\/td>\n<td>\n<p>Wang, Yu-Ching<\/p>\n<p>Chen, Xiao-Ni<\/p>\n<\/td>\n<td>\n<p>The Kawaii Alchemy: Transmuting Emotional Bonds into Brand Loyalty through IP Cultivation - Case Studies of Chiikawa and Sanrio.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Chen, Po-Yu<\/td>\n<td>\n<p>Professor<\/p>\n<\/td>\n<td>\n<p>Jian, Cen-Yun<\/p>\n<p>Chou, Jia-yu<\/p>\n<p>Li, Chien-Tung<\/p>\n<\/td>\n<td>\n<p>UGC and FGC in Social Media: A Case Study of McDonald&rsquo;s x Hunter on Threads<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><div class=\"e19220-12 x-acc-item\"><button id=\"tab-e19220-12\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-12\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-12\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2024 Advertising and Strategic Marketing Department Students Participating in NSTC Research Projects<\/span><\/span><\/button><div id=\"panel-e19220-12\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-12\" data-x-toggleable=\"e19220-12\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr style=\"background-color: #5d9cec\">\n<th>\n<p><span style=\"color: #ffffff\">Advisor<\/span><\/p>\n<\/th>\n<th>\n<p><span style=\"color: #ffffff\">Title<\/span><\/p>\n<\/th>\n\n<th>\n<p><span style=\"color: #ffffff\">Name<\/span><\/p>\n<\/th>\n\n<th>\n<p><span style=\"color: #ffffff\">Project Title<\/span><\/p>\n<\/th>\n<th>\n\n<tr>\n<td>Chen, Po-Yu<\/td>\n<td>\n<p>Professor<\/p>\n<\/td>\n<td>\n<p>Tsao, Ching-Fang <\/p>\n<\/td>\n\n<td>\n<p>Do Graphical social posts always bring better emotional connections and brand favorability? Take \u201cthreads\u201d and \u201c instagram\u201d as comparative cases<\/p>\n<\/td>\n<\/tr>\n<tr>\n\n<td>Yu, Shu-Fen<\/td>\n<td>\n<p>Associate Professor<\/p>\n<\/td>\n<td>\n<p>Wu, Pei-Chen<\/p>\n<\/td>\n\n<td>\n<p>The Influences of Advertising Appeals and Self-reference on the Green Advertising Effects: A Case Study of Experience Products<\/p>\n<\/td>\n\n<tr>\n<td>Yu, Shu-Fen<\/td>\n<td>\n<p>Associate Professor<\/p>\n<\/td>\n<td>\n<p>Chang, Chen-Yu<\/p>\n<\/td>\n\n<td>\n<p>The impact of brand personality and personality traits on brand loyalty<\/p>\n<\/td>\n<\/tr>\n<tr>\n\n<td>Chaung,Tung-lin<\/td>\n<td>\n<p>Assistant Professor<\/p>\n<\/td>\n<td>\n<p>MIKKY BONG YEE KEE<\/p>\n<p>CHEAH YONG RONG<\/p>\n<p>NGUI MING XIN<\/p>\n<\/td>\n\n<td>\n<p>\"The Application of ZMET (Zaltman Metaphor Elicitation Technique) to Construct Consumer Consensus Maps for OTT Video Streaming Platforms\"<\/p>\n<\/td>\n\n<tr>\n<td>Chaung,Tung-lin<\/td>\n<td>\n<p>Assistant Professor<\/p>\n<\/td>\n<td>\n<p>CHRISTINA CHOO PANSA<\/p>\n<p>GOH KAI CHYI<\/p>\n<p>TANG CHUN XIE<\/p>\n<\/td>\n\n<td>\n<p>Using means-end chains to explore the value of independent bands for consumers<\/p>\n<\/td>\n<\/tr>\n<tr>\n\n<td>Wang, Wan-Chia<\/td>\n<td>\n<p>Assistant Professor<\/p>\n<\/td>\n<td>\n<p>CAI, BING-XIU<\/p>\n<\/td>\n\n<td>\n<p>Sense of Humour and Cultural Creativity in Thailand : An In-Depth Interviewing Study of Thai Advertising Practitioners<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><div class=\"e19220-13 x-acc-item\"><button id=\"tab-e19220-13\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-13\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-13\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2024 Advertising and Strategic Marketing Department Students Participating in MOST Research Projects<\/span><\/span><\/button><div id=\"panel-e19220-13\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-13\" data-x-toggleable=\"e19220-13\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>Chen, Po-Yu<\/td>\n<td>Professor<\/td>\n<td>Tsao,Ching-<br \/>\nFang<\/td>\n<td>Do Graphical social posts always bring better emotional connections and brand favorability? Take \u201cthreads\u201d and<br \/>\n\u201cinstagram\u201d as comparative cases<\/td>\n<\/tr>\n<tr>\n<td>Yu, Shu-Fen<\/td>\n<td>Associate<br \/>\nProfessor<\/td>\n<td>Chang,<br \/>\nChen-Yu<\/td>\n<td>The Influences of Advertising Appeals and Self-reference on the Green Advertising Effects: A Case Study of Experience Products<\/td>\n<\/tr>\n<tr>\n<td>Chaung,<br \/>\nTung-Lin<\/td>\n<td>Assistant<br \/>\nProfessor<\/td>\n<td>\n<p>Mikky<br \/>\nBong\uff0cYee-<br \/>\nKee<\/p>\n<p>Cheah\uff0cYon<br \/>\ng-Rong<\/p>\n<p>Ngui\uff0cMing-<br \/>\nXin<\/p>\n<\/td>\n<td>The Application of ZMET (Zaltman Metaphor Elicitation Technique) to Construct Consumer Consensus Maps for OTT Video Streaming Platforms<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><div class=\"e19220-14 x-acc-item\"><button id=\"tab-e19220-14\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-14\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-14\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2024 Department of Advertising and Strategic Marketing Student Projects Integrated with Industry<\/span><\/span><\/button><div id=\"panel-e19220-14\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-14\" data-x-toggleable=\"e19220-14\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>Chaung,Tung-Lin<\/td>\n<td>Giving rare disease patients a place to relax<\/td>\n<td>Taiwan Foundation For Rare Disorders<\/td>\n<td>\n<p><span data-sheets-root=\"1\">Chen,Wei-Yi<\/span><\/p>\n<p><span data-sheets-root=\"1\">Wang,Pei-Chi<\/span><\/p>\n<p><span data-sheets-root=\"1\">Huang,Si-En<\/span><\/p>\n<p><span data-sheets-root=\"1\">Shiung,Chang-Ruei<\/span><\/p>\n<p><span data-sheets-root=\"1\">Tang,Bao-Xin<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Chaung,Tung-Lin<\/td>\n<td>Be a vegetarian or not<\/td>\n<td>Tse-Xin Organic Agriculture Foundation<\/td>\n<td>\n<p><span data-sheets-root=\"1\">Ng Weng Ian <\/span><\/p>\n<p><span data-sheets-root=\"1\">Lew, Yi- Wen<\/span><\/p>\n<p><span data-sheets-root=\"1\">Tan Xin Ying<\/span><\/p>\n<p><span data-sheets-root=\"1\">Lee, Zhao- Jung<\/span><\/p>\n<p><span data-sheets-root=\"1\">Chai Jun Hui <\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Wang, Wan-Chia<\/td>\n<td>Music, Self-Media and Brand Marketing: Strategies of Hardchord Studio<\/td>\n<td>\n<p>Hardchord Studio<\/p>\n<\/td>\n<td>\n<p><span data-sheets-root=\"1\">Chen, jie-xin<\/span><\/p>\n<p><span data-sheets-root=\"1\">Hu, Xiu-Hui<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Yu, Shu-Fen<\/td>\n<td>The marketing of local cultural and creative brands - The mini building bricks<\/td>\n<td>\n<p>The mini building bricks<\/p>\n<\/td>\n<td>\n<p><span data-sheets-root=\"1\">Chang, Ya-Han<\/span><\/p>\n<p><span data-sheets-root=\"1\">Liao, Yu-Chien<\/span><\/p>\n<p><span data-sheets-root=\"1\">Wu, Ching-Ching<\/span><\/p>\n<p><span data-sheets-root=\"1\">Wu, Tung-Chien<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Yu, Shu-Fen<\/td>\n<td>Origin wedding studio \u2014Increase brand awareness through community management.<\/td>\n<td>\n<p>Origin wedding studio<\/p>\n<\/td>\n<td>\n<p><span data-sheets-root=\"1\">Chen, Jou-Chien<\/span><\/p>\n<p><span data-sheets-root=\"1\">Chen, Shang-Wei<\/span><\/p>\n<p><span data-sheets-root=\"1\">Chen, Yi-Ning<\/span><\/p>\n<p><span data-sheets-root=\"1\">Chuang, Yung-Hsi<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Yu, Shu-Fen<\/td>\n<td>Exploring the positioning and planning of the \"YUNZI\" brand.<\/td>\n<td>\n<p>YUNZI<\/p>\n<\/td>\n<td>\n<p><span data-sheets-root=\"1\">Chien, Hui-Tzu<\/span><\/p>\n<p><span data-sheets-root=\"1\">Yeh, Yen-Chun<\/span><\/p>\n<\/td>\n<\/tr>\n<tr><\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><div class=\"e19220-15 x-acc-item\"><button id=\"tab-e19220-15\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-15\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-15\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2023 National Science and Technology Council College Students Research Project Award List<\/span><\/span><\/button><div id=\"panel-e19220-15\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-15\" data-x-toggleable=\"e19220-15\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Chen, Po-Yu<\/span><\/td>\n<td><span style=\"font-weight: 400\">&nbsp;Professo<\/span>r<\/td>\n<td><span style=\"font-weight: 400\">Tsao,Ching-Fang <\/span><\/td>\n<td><span style=\"font-weight: 400\">Do Graphical social posts always bring better emotional connections and brand favorability? Take &ldquo;threads&rdquo; and &ldquo; instagram&rdquo; as comparative cases<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Yu, Shu-Fen<\/span><\/td>\n<td><span style=\"font-weight: 400\">A<\/span><span style=\"font-weight: 400\">ssociate Professor<\/span><\/td>\n<td><span style=\"font-weight: 400\">Chang, Chen-Yu<\/span><\/td>\n<td><span style=\"font-weight: 400\">The Influences of Advertising Appeals and Self-reference on the Green Advertising Effects: A Case Study of Experience Products<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Yu, Shu-Fen<\/span><\/td>\n<td><span style=\"font-weight: 400\">A<\/span><span style=\"font-weight: 400\">ssociate Professor<\/span><\/td>\n<td><span style=\"font-weight: 400\">Wu,Pei-Chen<\/span><\/td>\n<td><span style=\"font-weight: 400\">The impact of brand personality and personality traits on brand loyalty<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Chaung,Tung-lin<\/span><\/td>\n<td><span style=\"font-weight: 400\">Assistant Professor<\/span><\/td>\n<td>\n<p><span style=\"font-weight: 400\">Mikky Bong Yee Kee<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cheah Yong Rong<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ngui Ming Xin<\/span><\/p>\n<\/td>\n<td><span style=\"font-weight: 400\">\"The Application of ZMET (Zaltman Metaphor Elicitation Technique) to Construct Consumer Consensus Maps for OTT Video Streaming Platforms\"<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Chaung,Tung-lin<\/span><\/td>\n<td><span style=\"font-weight: 400\">Assistant Professor<\/span><\/td>\n<td>\n<p><span style=\"font-weight: 400\">Christina choo pansa<\/span><\/p>\n<p><span style=\"font-weight: 400\">goh kai chyi<\/span><\/p>\n<p><span style=\"font-weight: 400\">tang chun xie<\/span><\/p>\n<\/td>\n<td><span style=\"font-weight: 400\">Using means-end chains to explore the value of independent bands for consumers<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Wang, Wan-Chia<\/span><\/td>\n<td><span style=\"font-weight: 400\">Assistant Professor<\/span><\/td>\n<td><span style=\"font-weight: 400\">Cai, Bing-Xiu<\/span><\/td>\n<td><span style=\"font-weight: 400\">Sense of Humour and Cultural Creativity in Thailand : An In-Depth Interviewing Study of Thai Advertising Practitioners<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><div class=\"e19220-16 x-acc-item\"><button id=\"tab-e19220-16\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-16\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-16\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2023 Advertising and Strategic Marketing Department Students Participating in MOST Research Projects<\/span><\/span><\/button><div id=\"panel-e19220-16\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-16\" data-x-toggleable=\"e19220-16\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>Chen, Po-Yu<\/td>\n<td>Professor<\/td>\n<td>CHEN, JUI-JAN\u3001CHIU, HSIN-YU\u3001YANG, TZU-YEN\u3001LIN, CAI-YU\u3001ZHENG, JING-YAO<\/td>\n<td>Research on the extension effect of &quot;brand&quot; and &quot;channel&quot; co-\nbranded products on brand promotion -- taking &quot;at the close \u6b64\u523b&quot;\nas an example<\/td>\n<\/tr>\n<tr>\n<td>Yu, Shu-Fen<\/td>\n<td>Associate Professor<\/td>\n<td>TSAI, HSIN-YU<\/td>\n<td>Research on the Effectiveness of Different Advertising Formats\nand Personalization Levels - A Case Study on Instagram<\/td>\n<\/tr>\n<tr>\n<td>CHAUNG,TUNG-LIN<\/td>\n<td>Assistant Professor<\/td>\n<td>SU,PIN-YU\u3001LIN,YOU-CHEN\u3001CHOW, LAI-YING<\/td>\n<td>Using Ethnographic Decision Tree Modeling to Explore Consumer Behavior towards OTT Platforms <\/td>\n<\/tr>\n<tr>\n<td>Wang, Wan-Chia<\/td>\n<td>Assistant Professor<\/td>\n<td>SENG, BING- TANG, Ling, Tien- Loon, YEW, QI- ZHI<\/td>\n<td>Blood of the movie brats - the cultural change and influences of American new wave <\/td>\n<\/tr>\n<\/table>\n<\/tbody><\/div><\/div><\/div><div class=\"e19220-17 x-acc-item\"><button id=\"tab-e19220-17\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-17\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-17\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2023 Department of Advertising and Strategic Marketing Student Projects Integrated with Industry<\/span><\/span><\/button><div id=\"panel-e19220-17\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-17\" data-x-toggleable=\"e19220-17\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>Chaung, Tung-Lin<\/td>\n<td>Assistant Professor<\/td>\n<td>Chai Jun Bin\u3001Tan Yee Hui\u3001Chai Jun Xi<\/td>\n<td>\u300cBuMomHello\u300d Marketing Proposal<\/td>\n<\/tr>\n<\/table>\n<\/tbody><\/div><\/div><\/div><div class=\"e19220-18 x-acc-item\"><button id=\"tab-e19220-18\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-18\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-18\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2022 National Science and Technology Council College Students Research Project Award List<\/span><\/span><\/button><div id=\"panel-e19220-18\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-18\" data-x-toggleable=\"e19220-18\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>WANG, WAN-CHIA<\/td>\n<td>Assistant Professor<\/td>\n<td>Seng, Bing -Tang, Yew, Qi- Zhi, Ling, Tien- Loon<\/td>\n<td>Blood Of The Movie Brats - The Cultural Change And Influences Of American New Wave.<\/td>\n<\/tr>\n<tr>\n<td>WANG, WAN-CHIA<\/td>\n<td>Assistant Professor<\/td>\n<td>Leong, Wai- Ian<\/td>\n<td>\u300aThe revelation of \u201cDownvotes\u201d\uff1aA case of Coca-Cola\u2019s e-sports advertising in 2021 \u300b<\/td>\n<\/tr>\n<tr>\n<td>YU, SHU-FEN<\/td>\n<td>Associate Professor<\/td>\n<td>Lin, En- Yu, Chen, Wen- Yu<\/td>\n<td>A Study on the Improvement of Student Community Addiction in Tertiary Institutions.<\/td>\n<\/tr>\n<tr>\n<td>YU, SHU-FEN<\/td>\n<td>Associate Professor<\/td>\n<td>Tsai, Hsin-Yu<\/td>\n<td>Explore how to reduce user discomfort about personalized advertisement in social media.<\/td>\n<\/tr>\n<tr>\n<td>CHAUNG,TUNG-LIN<\/td>\n<td>Assistant Professor<\/td>\n<td>Su,Pin-Yu, Chow,Lai-Ying, Lin,You-Chen<\/td>\n<td>Using Ethnographic Decision Tree Modeling to Explore Consumer Behavior towards OTT Platforms.<\/td>\n<\/tr>\n<tr>\n<td>CHEN, PO-YU<\/td>\n<td>Professor<\/td>\n<td>Shuan,Zi-Ang, Wu,Yu- Hsien<\/td>\n<td>The Reasrch on Anchoring Effect on Online Shopping Behavior of Colleges Students in Taiwan with Anchor Effect- take the Singles' Day Shopping Festival ( Double 11) for Example.<\/td>\n<\/tr>\n<tr>\n<td>CHEN, PO-YU<\/td>\n<td>Professor<\/td>\n<td>Chiu,Hsin-Yu, Chen,Jui-Jan, Zheng,Jing-Yao, Lin,Cai-Yu, Yang,Tzu-Yen<\/td>\n<td>Research on the extension effect of \"brand\" and \"channel\" co-branded products on brand promotion -- taking \"at the close \u6b64\u523b\" as an example<\/td>\n<\/tr>\n<\/table>\n<\/tbody><\/div><\/div><\/div><div class=\"e19220-19 x-acc-item\"><button id=\"tab-e19220-19\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-19\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-19\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2022 Department of Advertising and Strategic Marketing Student Projects Integrated with Industry<\/span><\/span><\/button><div id=\"panel-e19220-19\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-19\" data-x-toggleable=\"e19220-19\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>Chaung, Tung-Lin<\/td>\n<td>Assistant Professor<\/td>\n<td>Wang,Zhi-Chi\u3001Wang,Han-Yang\u3001Xiao,Yu-Jun\u3001 Gu,Yi\u3001Wu,Yu-Ting<\/td>\n<td>Promotional video for plastic reduction<\/td>\n<\/tr>\n<\/table>\n<\/tbody><\/div><\/div><\/div><div class=\"e19220-20 x-acc-item\"><button id=\"tab-e19220-20\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-20\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-20\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2021 Advertising and Strategic Marketing Department Students Participating in MOST Research Projects<\/span><\/span><\/button><div id=\"panel-e19220-20\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-20\" data-x-toggleable=\"e19220-20\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>Chen, Po-Yu<\/td>\n<td>Professor<\/td>\n<td>Zhong, Cheng-Ze\u3001Su,Zi-Xuan<\/td>\n<td>Research of relation between Digital Media Usage Scenario, Customer Perceived Value and OMO Precision Marketing\u2014The case of SHISEIDO LINE Business extended service.<\/td>\n<\/tr>\n<\/table>\n<\/tbody><\/div><\/div><\/div><div class=\"e19220-21 x-acc-item\"><button id=\"tab-e19220-21\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-21\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-21\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2021 Ministry of Science and Technology College Students Research Project Award List<\/span><\/span><\/button><div id=\"panel-e19220-21\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-21\" data-x-toggleable=\"e19220-21\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n\n<tr>\n<\/tr>\n<td>YU, SHU-FEN<\/td>\n<td>Associate Professor<\/td>\n<td>Pan Tian Ni\u3001Hsieh Cheng Yun\u3001Wu Chia Yun<\/td>\n<td>Reconstruct the Ching Liou tribe from culture and creative\u2018s perspective.<\/td>\n\n<tr>\n<\/tr>\n<td>YU, SHU-FEN<\/td>\n<td>Associate Professor<\/td>\n<td>Yu-Chen Hou\u3001Yung-Han Liu<\/td>\n<td>Digital transformation marketing for brand of jewelry case Pristine Jewel<\/td>\n<tr>\n<\/tr>\n<td>CHAUNG,TUNG-LIN<\/td>\n<td>Assistant Professor<\/td>\n<td>Qiu Junxiang<\/td>\n<td>Based on Maslow's hierarchy of needs to explore the mind Map of mobile game players<\/td>\n<tr>\n<\/tr>\n<td>CHEN, PO-YU<\/td>\n<td>Professor<\/td>\n<td>CHUA JEI RIANG<\/td>\n<td>The reasons why Taiwanese are satisfied and dissatisfied with paid subscription to YouTube channels are just one comparison of three types of YouTube channels<\/td>\n<\/tr>\n<\/table>\n<\/tbody><\/div><\/div><\/div><div class=\"e19220-22 x-acc-item\"><button id=\"tab-e19220-22\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-22\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-22\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2021 Department of Advertising and Strategic Marketing Student Projects Integrated with Industry<\/span><\/span><\/button><div id=\"panel-e19220-22\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-22\" data-x-toggleable=\"e19220-22\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>Chaung, Tung-Lin<\/td>\n<td>Assistant Professor<\/td>\n<td>Yu-Wei,Shiau\u3001Yu-Cheih,Ku\u3001Xin-Ru,Chen\u3001Pin-Yu,Lin \u3001Cian-Yi,Li<\/td>\n<td>Greeny Baby<\/td>\n<\/tr>\n<\/table>\n<\/tbody><\/div><\/div><\/div><div class=\"e19220-23 x-acc-item\"><button id=\"tab-e19220-23\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-23\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-23\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2020 Advertising and Strategic Marketing Department Students Participating in MOST Research Projects<\/span><\/span><\/button><div id=\"panel-e19220-23\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-23\" data-x-toggleable=\"e19220-23\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<\/tr>\n<tr>\n<td>Chen, Po-Yu<\/td>\n<td>Professor<\/td>\n<td>LIU,HUI-CI \uff0cCHAN,JIA-MUN<\/td>\n<td>Analysis of the relationship between negative emotion cognition,brand identity,and purchase intention: A case of community public relations events<\/td>\n<\/tr>\n<tr>\n<td>CHAUNG,TUNG-LIN<\/td>\n<td>Assistant Professor<\/td>\n<td>Liu Yu Chen \uff0cKong Weng I\uff0cChong Kah Kee<\/td>\n<td>Using ZMET to Explore Hipsters' Consensus Mind Map: Creative Lifestyle Industries as an example<\/td>\n<\/tr>\n<\/table>\n<\/tbody><\/div><\/div><\/div><div class=\"e19220-24 x-acc-item\"><button id=\"tab-e19220-24\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e19220-24\" data-x-toggle=\"collapse\" data-x-toggleable=\"e19220-24\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">2019 Advertising and Strategic Marketing Department Students Participating in MOST Research Projects<\/span><\/span><\/button><div id=\"panel-e19220-24\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e19220-24\" data-x-toggleable=\"e19220-24\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Advisor<\/th>\n<th>Title<\/th>\n<th>Name<\/th>\n<th>Project Title<\/th>\n<tr>\n<td>Chen, Po-Yu<\/td>\n<td>Professor<\/td>\n<td>CHEN, SHU-HO<\/td>\n<td>Contrary Narrative Technique of Nonprofit Brand\u2019s Commercials\u2019 effect on Audiences Emtional Cognition, Sponsor Intention and Word of mouth-Taking Ocean Pollution commercials as an example<\/td>\n<\/tr>\n<tr>\n<td>CHAUNG,TUNG-LIN<\/td>\n<td>Assistant Professor<\/td>\n<td>Agatha Teo Min Er Lee Yong Yen Tsue Xin Jie<\/td>\n<td>Use EDTM to explore Taiwanese enthusiast\u2019s consuming behavior: A Case Study of Creative Lifestyle Industry<\/td>\n<\/tr>\n<\/table>\n<\/tbody><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#x25b8;Internships Category 2022-23 2023-24 2024-25 Internship Units 81 85 108 Interns 130 137 154 &#x25b8;Competition Results Category 2022-23 2023-24 2024-25 Winning Cases 32 34 39 Awardees 154 173 134 2022-23\u00a0 2023-24\u00a0 2024-25&#x25b8; Excellent Thesis \/ Excellent Works Year Student&#8217;s name Title Advisor 2019-20 Liu,Qi-Shan\u3001Hu,Yun-Chieh Research on the Relevance of Virtual Reality Experience to Users Experience Value, Satisfaction and Word of &#8230; <\/p>\n<div><a href=\"https:\/\/adv.mcu.edu.tw\/en\/student-learning-outcomes\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":154,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-layout-full-width.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/19220"}],"collection":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/154"}],"replies":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=19220"}],"version-history":[{"count":34,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/19220\/revisions"}],"predecessor-version":[{"id":22635,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/19220\/revisions\/22635"}],"wp:attachment":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=19220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}