{"id":16676,"date":"2023-02-22T20:53:25","date_gmt":"2023-02-22T12:53:25","guid":{"rendered":"https:\/\/adv.mcu.edu.tw\/%e9%9b%99%e5%b8%ab%e5%88%b6%e8%aa%b2%e7%a8%8b%e6%a5%ad%e5%b8%ab-english\/"},"modified":"2026-06-09T15:49:06","modified_gmt":"2026-06-09T07:49:06","slug":"dual-teaching-instructors-curriculum-2","status":"publish","type":"page","link":"https:\/\/adv.mcu.edu.tw\/en\/dual-teaching-instructors-curriculum-2\/","title":{"rendered":"Dual Teaching Instructors Curriculum"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e16676-1 mcv8-0\"><div class=\"x-row x-container max width e16676-2 mcv8-1\"><div class=\"x-row-inner\"><div class=\"x-col e16676-3 mcv8-2\"><div class=\"x-acc e16676-4 mcv8-3\" role=\"tablist\" id=\"x-acc-e16676-4\"><div class=\"e16676-5 x-acc-item\"><button id=\"tab-e16676-5\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-5\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-5\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Innovation and Creativity<\/span><\/span><\/button><div id=\"panel-e16676-5\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-5\" data-x-toggleable=\"e16676-5\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><p>Innovation and Creativity (H503)<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Deming Wang<\/td>\n<td>Design Director, U Visual Communication<\/td>\n<td>Design: Always at the Forefront of Emerging Issues<\/td>\n<td>2026\/3\/27<\/td>\n<td>14:10~17:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.Cultural narrative development and local resource assessment.<br \/>\n2.Brand strategy development and community engagement mechanisms.<br \/>\n3.Case study analysis and practical applications<\/p>\n<p>Pictures:<\/p>\n<p>\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-2.png\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">Real-world case studies and experience sharing<\/p><\/div>\n\n<div id=\"attachment_20068\" style=\"width: 679px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20068\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-3.png\" alt=\"Brand practice and marketing trend sharing perspectives\" width=\"669\" height=\"372\" class=\"size-full wp-image-20068\" \/><p id=\"caption-attachment-20068\" class=\"wp-caption-text\">Brand practice and marketing trend sharing perspectives<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-4.png\" alt=\"Sharing and explanation of practical case studies\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">Sharing and explanation of practical case studies<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-5.png\" alt=\"In-depth analysis and discussion of practical cases\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">In-depth analysis and discussion of practical cases<\/p><\/div>\n<\/p>\n\n<p>Innovation and Creativity (H503)<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Chi-Mei Zhang<\/td>\n<td>Director, Shifen Visual Integrated Design Co., Ltd.<\/td>\n<td>A comprehensive guide to enhancing brand value.<\/td>\n<td>2026\/3\/20<\/td>\n<td>14:10~17:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.Understanding how to increase brand value and maintain brand consistency.<br \/>\n2.Brand self-identification and value recognition.<br \/>\n3.Analysis of design case studies.<\/p>\n<p>Pictures:<\/p>\n<p>\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-8.png\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">A comprehensive guide to brand management steps, emphasizing the crucial importance of consistency.<\/p><\/div>\n\n<div id=\"attachment_20068\" style=\"width: 679px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20068\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-1.png\" alt=\"Aside from the absolute necessity of brand planning and design, brand management is even more crucial and is the key to its success or failure.\" width=\"669\" height=\"372\" class=\"size-full wp-image-20068\" \/><p id=\"caption-attachment-20068\" class=\"wp-caption-text\">Aside from the absolute necessity of brand planning and design, brand management is even more crucial and is the key to its success or failure.<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-1-1.jpg\" alt=\"Lecturer shares practical experience and results photos\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">Lecturer shares practical experience and results photos<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-2-2.jpg\" alt=\"Lecturer shares practical experience and results photos\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Lecturer shares practical experience and results photos<\/p><\/div>\n<\/p><\/div><\/div><\/div><div class=\"e16676-6 x-acc-item\"><button id=\"tab-e16676-6\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-6\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-6\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Communication Practice 2<\/span><\/span><\/button><div id=\"panel-e16676-6\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-6\" data-x-toggleable=\"e16676-6\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><p>Communication Practice 2 (H406)<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Han-Jie Sun<\/td>\n<td>Manager, Production Center, Production Resources Department, TVBS<\/td>\n<td>AI Visuals, AR, and LED Virtual\u2013Physical Media Production for Large-Scale Events<\/td>\n<td>2026\/5\/27<\/td>\n<td>9:10~12:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<br \/>\n<\/b><span style=\"font-weight: 400\">Description:<br \/>\n<\/span><b>Part 1:<\/b><span style=\"font-weight: 400\"> Contemporary Trends in Large-Scale Events and the Integration of Technology Art<br \/>\n<\/span><b>Part 2:<\/b><span style=\"font-weight: 400\"> AI Empowerment \u2014 Accelerating the Pre-Production Stage of Visual Planning<br \/>\n<\/span><b>Part 3:<\/b><span style=\"font-weight: 400\"> Core Technology Analysis \u2014 Synchronized Storytelling with AR and LED Technologies<br \/>\n<\/span><b>Part 4:<\/b><span style=\"font-weight: 400\"> In-Depth Case Study \u2014 Behind the Scenes of the 2025 New Taipei Christmas Concert<br \/>\n<\/span><b>Part 5:<\/b><span style=\"font-weight: 400\"> Q&amp;A Session and Project Planning Guidance<\/span><\/p>\n<p>Pictures:<\/p>\n<p>\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-6-2.jpg\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">New Taipei Christmas Party - \"Superman Cape\" AR Sharin<\/p><\/div>\n\n<div id=\"attachment_20068\" style=\"width: 679px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20068\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-5-1.jpg\" width=\"669\" height=\"372\" class=\"size-full wp-image-20068\" \/><p id=\"caption-attachment-20068\" class=\"wp-caption-text\">New Taipei Christmas Party - \"Girl\" AR Sharing<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-4-1.jpg\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">New Taipei City Christmas Party - \"Walking Nine Times Along Zhongxiao East Road\" AR Sharing<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-3.jpg\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">New Taipei City Christmas Party - \"Let's Fly\" AR Sharing<\/p><\/div>\n<\/p>\n\n\n<p>Communication Practice 2 (H406)<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Ziqi Luo<\/td>\n<td>Design Consultant, U Visual Communication Secretary-General, Chinese Graphic Design Association<\/td>\n<td>AI Collaboration: Enhancing Design Value<\/td>\n<td>2026\/5\/13<\/td>\n<td>9:10~12:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.AI Integration: Restructuring the design workflow.<br \/>\n2.AI Collaboration: Human\u2013AI co-creation models.<br \/>\n3.AI Applications: Analysis of design case studies.<\/p>\n<p>Pictures:<\/p>\n<p>\n\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-6.png\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">The instructor shared photos of practical design results imported into AI<\/p><\/div>\n\n<div id=\"attachment_20068\" style=\"width: 679px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20068\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-7.png\" alt=\"Aside from the absolute necessity of brand planning and design, brand management is even more crucial and is the key to its success or failure.\" width=\"669\" height=\"372\" class=\"size-full wp-image-20068\" \/><p id=\"caption-attachment-20068\" class=\"wp-caption-text\">The instructor shared photos of practical design results imported into AI.<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-8-1.png\" alt=\"The instructor shared photos of practical design results imported into AI\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">The instructor shared photos of practical design results imported into AI.<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-9-1.png\" alt=\"The instructor shared photos of practical design results imported into AI.\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">The instructor shared photos of practical design results imported into AI.<\/p><\/div>\n<\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Current Position<\/th>\n<th>Title<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Sun Han Chieh<\/td>\n<td>TVBS assistant manager<\/td>\n<td>Application of design, technology and communication<\/td>\n<td>2022\/05\/25<\/td>\n<td>09:10~12:00<\/td>\n<\/tr>\n<tr>\n<td>Wang Te Ming<\/td>\n<td>Design Director<\/td>\n<td>Practice of brand design and marketing communication<\/td>\n<td>2022\/05\/11<\/td>\n<td>09:10~12:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p><\/div><\/div><\/div><div class=\"e16676-7 x-acc-item\"><button id=\"tab-e16676-7\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-7\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-7\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Special Lecture Series<\/span><\/span><\/button><div id=\"panel-e16676-7\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-7\" data-x-toggleable=\"e16676-7\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><p>Special Lecture H507<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Han-Jie Sun<\/td>\n<td>Manager, Production Center, Production Resources Department, TVBS<\/td>\n<td>Virtual\u2013Physical Co-Creation: AI-Enabled Synchronized Visual Storytelling with AR and LED<\/td>\n<td>2026\/5\/22<\/td>\n<td>10:10~12:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.AI Integration in Virtual Studio Production<br \/>\n2.Production Workflows and On-Site Problem Solving Behind Projects<br \/>\n3.Cross-Disciplinary Integration of Technology and Content Planning<\/p>\n<p>Pictures:<\/p>\n<p>\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-35.jpg\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">AR Production Process and Practices for Extreme Weather Features and Sustainability Reporting Awards<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-36.jpg\" alt=\"Introduction to the AI \u200b\u200bProduction Process of the 2025 Sustainability Reporting Awards\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">Introduction to the AI \u200b\u200bProduction Process of the 2025 Sustainability Reporting Awards<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-37.jpg\" alt=\"Extreme weather specials are produced and shared using AI combined with virtual studio technology.\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Extreme weather specials are produced and shared using AI combined with virtual studio technology.<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-38.jpg\" alt=\"Extreme weather specials are produced and shared using AI combined with virtual studio technology.\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Extreme weather specials are produced and shared using AI combined with virtual studio technology. Analysis of the Golden Circle Marketing Principles<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-39.jpg\" alt=\"LoveRider Brand Planning and Design Case SharingIntroduction to the AI \u200b\u200bProduction Process of the 2025 Sustainability Reporting Awards\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Introduction to the AI \u200b\u200bProduction Process of the 2025 Sustainability Reporting Awards<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-40.jpg\" alt=\"TVBS Sustainable Reporting Award Ceremony - AI Animation Production Sharing\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">TVBS Sustainable Reporting Award Ceremony - AI Animation Production Sharing<\/p><\/div>\n<\/p>\n\n<p>Special Lecture H204<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Jie-Teng Zheng<\/td>\n<td>Founder of HAOYE Board Member, Chinese Society of Graphic Design<\/td>\n<td>VIn the Era of AI-Generated Content, \u201cBeautifully Uncanny\u201d Sensibility Is the Soul of a Brand<\/td>\n<td>2026\/5\/19<\/td>\n<td>13:10~15:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.Brand Strategy in the AI Era<br \/>\n2.Brand Strategy in the AI Era (duplicate in original text)<br \/>\n3.Principles of Brand Building and Accumulation<\/p>\n<p>Pictures:<\/p>\n<p>\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-29.jpg\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">Zheng Jieteng, Creative Director of Haoye Design Co., Ltd.: Topic 1: In the AI-generated era, the soul of a brand lies in its quirky and beautiful sensibility.<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-30.jpg\" alt=\"Brand Element Introduction and Analysis\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">Brand Element Introduction and Analysis<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-31.jpg\" alt=\"Analysis of the Principles of Brand Trust System\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Analysis of the Principles of Brand Trust System<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-32.jpg\" alt=\"Analysis of the Golden Circle Marketing Principles\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Analysis of the Golden Circle Marketing Principles<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-33.jpg\" alt=\"LoveRider Brand Planning and Design Case Sharing\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">LoveRider Brand Planning and Design Case Sharing<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-34.jpg\" alt=\"The principle of brand accumulation\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">The principle of brand accumulation<\/p><\/div>\n<\/p>\n\n<p>Special Lecture H402<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Kai-Yun Zhang<\/td>\n<td>Founder, Muyin Design Co., Ltd. \/ Catbell Design Studio<\/td>\n<td>Visual Branding and Marketing Strategies in Consumer Spaces<\/td>\n<td>2026\/5\/13<\/td>\n<td>13:10~15:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.Brand Identity and Visual Aesthetics<br \/>\n2.Visual Identity (VI), Menu Design, Packaging, Spatial Atmosphere, and Social Media Marketing<br \/>\n3.The Process of Enhancing Brand Value<\/p>\n<p>Pictures:<\/p>\n<p>\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-26.jpg\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">Zhang Kaiyun, Head of Millionways Gift, shares insights on brand visual design and marketing strategies for consumer scenarios.<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-27.jpg\" alt=\"A Discussion and Case Study on the Design Process of Restaurant Brands: Transformation and Upgrading of Japanese Diners\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">A Discussion and Case Study on the Design Process of Restaurant Brands: Transformation and Upgrading of Japanese Diners<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-28.jpg\" alt=\"Japanese-style healthy food brand product positioning, market differentiation, and marketing strategies\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Japanese-style healthy food brand product positioning, market differentiation, and marketing strategies<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-30.png\" alt=\"A Discussion and Case Study on the Design Process of Dessert Brands; Sharing Marketing Techniques for Non-Dine-in Stores\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">A Discussion and Case Study on the Design Process of Dessert Brands; Sharing Marketing Techniques for Non-Dine-in Stores<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-31.png\" alt=\"A Discussion and Case Study on the Design Process of Dessert Brands: Market Impressions Begin with the Packaging\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">A Discussion and Case Study on the Design Process of Dessert Brands: Market Impressions Begin with the Packaging<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-32.png\" alt=\"Brand Design Process Exploration and Case Analysis: Sharing High-Quality Lunch Box Techniques from Healthy Lunch Box Brands\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Brand Design Process Exploration and Case Analysis: Sharing High-Quality Lunch Box Techniques from Healthy Lunch Box Brands<\/p><\/div>\n<\/p>\n\n<p>Special Lecture H507<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Zi-Qing Huang<\/td>\n<td>Art Director, Feng San Design<\/td>\n<td>Applications of New Media Creation and AI in Marketing<\/td>\n<td>2026\/5\/8<\/td>\n<td>10:10~12:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.3D Creation and Multimedia Technology Production<br \/>\n2.Digital Creation Workflow and Interactive Technologies<br \/>\n3.Integration of Digital Imaging and Virtual Visuals<\/p>\n<p>Pictures:<\/p>\n<p>\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-20.jpg\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">Analysis of outstanding cases and worksn<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-21.jpg\" alt=\"3D Visual Design Explanation, Case Studies and Analysis\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">3D Visual Design Explanation, Case Studies and Analysis<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-22.jpg\" alt=\"Classroom explanation of cases and sharing\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Classroom explanation of cases and sharing<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-23.jpg\" alt=\"Project Production Process and Explanation Analysis\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Project Production Process and Explanation Analysis<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-24.jpg\" alt=\"Practical Explanation, Case Studies and Analysis\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Practical Explanation, Case Studies and Analysis<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-25.jpg\" alt=\"Student interaction and questions\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Student interaction and questions<\/p><\/div>\n<\/p>\n\n<p>Special Lecture H402<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Ze-Ping Zhang<\/td>\n<td>Creative Director, Design Co., Ltd.   Recipient of the Ministry of Education Arts Education Contribution Award<\/td>\n<td>Interpreting Brand Competitiveness and Art Marketing<\/td>\n<td>2026\/5\/6<\/td>\n<td>13:10~15:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.Brand Logos and Visual Memory<br \/>\n2.Emotional Marketing and Visual Communication<br \/>\n3.Strategies for Commercializing Cultural Assets<\/p>\n<p>Pictures:<\/p>\n<p>\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-29.png\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">Content and Course Introduction<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-15.jpg\" alt=\"A discussion of marketing and interpreting brand competitiveness from works\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">A discussion of marketing and interpreting brand competitiveness from works<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-16.jpg\" alt=\"Brand recognition: Exploring why a smile can become the world's most powerful visual symbol.\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Brand recognition: Exploring why a smile can become the world's most powerful visual symbol.<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-17.jpg\" alt=\"Emotional Marketing: How Emotional Value Colors Create Brand Memory and Resonate with Consumers \u2013 The Starry Night\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Emotional Marketing: How Emotional Value Colors Create Brand Memory and Resonate with Consumers \u2013 The Starry Night<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-18.jpg\" alt=\"Commercialization strategies: How art and commerce combine to transform art into commodities, and how commodities become culture.\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Commercialization strategies: How art and commerce combine to transform art into commodities, and how commodities become culture.<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-19.jpg\" alt=\"Local brand case studies discuss how local cultural branding can translate art into community, campus, and city identity.\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Local brand case studies discuss how local cultural branding can translate art into community, campus, and city identity.<\/p><\/div>\n<\/p>\n\n<p>Special Lecture H402<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Chi-Mei Zhang<\/td>\n<td>Creative Director, Shifen Visual Integrated Design Co., Ltd.<\/td>\n<td>Strategy First: Defining Brand Positioning<\/td>\n<td>2026\/4\/29<\/td>\n<td>13:10~15:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.Brand Management and Brand Design<br \/>\n2.Brand Design and Marketing Communication<br \/>\n3.Brand Anchoring, Positioning, and Brand Identity<\/p>\n<p>Pictures:<\/p>\n<p>\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-24.png\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">Brand building is crucial in \u2013 consistent brand management<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-14.jpg\" alt=\"Brand Research \u2013 Front-end Strategy Research and Positioning Confirmation\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">Brand Research \u2013 Front-end Strategy Research and Positioning Confirmation<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-25.png\" alt=\"Brand identity \u2013 Internal self-affirmation and external value recognition\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Brand identity \u2013 Internal self-affirmation and external value recognition<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-26.png\" alt=\"Brand Core \u2013 Comprehensive Management and Practice\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Brand Core \u2013 Comprehensive Management and Practice Classroom Explanation Examples and Practical Analysis<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-27.png\" alt=\"Case Study \u2013 Preliminary Research Sets the Foundation for Brand Development\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Case Study \u2013 Preliminary Research Sets the Foundation for Brand Development<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-28.png\" alt=\"Case Study \u2013 Brand Positioning and Recognition in the Market\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Case Study \u2013 Brand Positioning and Recognition in the Market<\/p><\/div>\n<\/p>\n\n<p>Special Lecture H204<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Tsai-Chieh Li<\/td>\n<td>Founder, Jiu Xiang Co., Ltd.<\/td>\n<td>From Professional Design to Brand Resonance: Entrepreneurial Practice with Aesthetics at the Core<\/td>\n<td>2026\/4\/28<\/td>\n<td>13:10~15:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.Brand Aesthetics<br \/>\n2.Brand Core Identity<br \/>\n3.Brand Design and Brand Collaboration<\/p>\n<p>Pictures:<\/p>\n<p>\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-18.png\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">Lecturer's Classroom Explanation and Analysis<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-19.png\" alt=\"Classroom lectures on brand aesthetics\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">Classroom lectures on brand aesthetics<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-20.png\" alt=\"Classroom lectures on brand core and brand aesthetics\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Classroom lectures on brand core and brand aesthetics<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-21.png\" alt=\"Classroom Explanation Examples and Practical Analysis\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Classroom Explanation Examples and Practical Analysis<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-22.png\" alt=\"Classroom explanation and detailed analysis\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Classroom explanation and detailed analysis<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-23.png\" alt=\"Case Studies of Brand Design and Brand Collaboration\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Case Studies of Brand Design and Brand Collaboration<\/p><\/div>\n<\/p>\n\n<p>Special Lecture H507<\/p>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Chun-Chieh Chang<\/td>\n<td>Design Director, Cibali Brand Identity Design<\/td>\n<td>From Aesthetics to Economic Value: How Brand Design Drives Local Economic Development<\/td>\n<td>2026\/4\/24<\/td>\n<td>10:10~12:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.The Economic Value of Aesthetics<br \/>\n2.An Integrated Approach to Design, Sustainability, and Industry<br \/>\n3.The Role of Design in Environmental Sustainability, Local Economic Growth, and Social Value<\/p>\n<p>Pictures:<\/p>\n<p>\n\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-12.png\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">Zhang Junjie, Creative Director of Siberia Brand Image Design Company Introduction<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-13.png\" alt=\"A Exploration of Diverse Brand Design Processes and Case Study Transformation Experiences\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">A Exploration of Diverse Brand Design Processes and Case Study Transformation Experiences<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-14.png\" alt=\"The key to winning an eye-catching brand\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">The key to winning an eye-catching brand<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-15.png\" alt=\"A Discussion and Case Study on the Design Process of B2C Brands: Upgrading a Local Brand \u2013 Li Zhanggui\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">A Discussion and Case Study on the Design Process of B2C Brands: Upgrading a Local Brand \u2013 Li Zhanggui<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-16.png\" alt=\"Analysis of peripheral effects and products related to the film\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">How to understand bad design<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-17.png\" alt=\"A Discussion and Case Study on the Design Process of B2B Brands: Upgrading a Local Established Brand \u2013 Hailang Swimming Products\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">A Discussion and Case Study on the Design Process of B2B Brands: Upgrading a Local Established Brand \u2013 Hailang Swimming Products<\/p><\/div>\n\n<\/p>\n<p>Special Lecture H204<\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Mei-Yu Dai<\/td>\n<td>Chairperson, 26th &amp; 27th Terms, Miaoli County General Chamber of Commerce<\/td>\n<td>Building Brand Influence: From Positioning and Public Relations to Integrated Marketing<\/td>\n<td>2026\/4\/14<\/td>\n<td>13:10~15:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.Brand Influence<br \/>\n2.Brand Public Relations and Marketing<br \/>\n3.From Brand Positioning to Marketing Strategy<\/p>\n<p>Pictures:<\/p>\n<p>\n\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-8.jpg\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">For example, the types of films that have been active in the media industry, such as \"Ne Zha\".<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-9.jpg\" alt=\"Successful model: Movie \u2192 Emotional resonance \u2192 Merchandise purchases \u2192 Further boosting of popularity\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">Successful model: Movie \u2192 Emotional resonance \u2192 Merchandise purchases \u2192 Further boosting of popularity<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-10.jpg\" alt=\"Analysis of peripheral effects and products related to the film\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Analysis of peripheral effects and products related to the film<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-11.jpg\" alt=\"Brand design, marketing and public relations\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Brand design, marketing and public relations.<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-12.jpg\" alt=\"Analysis of peripheral effects and products related to the film\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Analysis of peripheral effects and products related to the film<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-13.jpg\" alt=\"Brand Design: Student Practice Time\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Brand Design: Student Practice Time<\/p><\/div>\n\n<\/p>\n<p>Special Lecture H507<\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Yu-Jen Chen<\/td>\n<td>Founder &amp; Chairman, Hong Jing Group<\/td>\n<td>Securing Your Brand: Marketing and Intellectual Property Rights for Brand Identity<\/td>\n<td>2026\/4\/10<\/td>\n<td>10:10~12:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.Prevent brand trademark squatting, infringement, and unauthorized registration.<br \/>\n2.Increase corporate asset value and enhance investment attractiveness.<br \/>\n3.Develop licensing and revenue-generating capabilities through intellectual property rights (royalty income).<\/p>\n<p>Pictures:<\/p>\n<p>\n\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-6-1.png\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">In the digital and globalized era, how can we leverage intellectual property rights to create an irreplaceable competitive advantage?<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-7-1.png\" alt=\"By locking in core patents, combining patent portfolios, and employing standard essential patent strategies, we can comprehensively protect technological innovations and build competitive barriers.\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">By locking in core patents, combining patent portfolios, and employing standard essential patent strategies, we can comprehensively protect technological innovations and build competitive barriers.<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-8-2.png\" alt=\"By employing trademark locking strategies and multi-country, multi-category deployments, we protect the diverse elements of a brand, prevent trademark squatting, and generate revenue and a closed ecosystem through licensing.\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">By employing trademark locking strategies and multi-country, multi-category deployments, we protect the diverse elements of a brand, prevent trademark squatting, and generate revenue and a closed ecosystem through licensing.<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-9-2.png\" alt=\"By combining automatic copyright protection with SaaS licensing terms, the lockout strategy can effectively prevent content from being copied and used without authorization.\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">By combining automatic copyright protection with SaaS licensing terms, the lockout strategy can effectively prevent content from being copied and used without authorization.<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-10.png\" alt=\"Through confidentiality systems, encryption, hierarchical management, and legal contracts, trade secret locking strategies can permanently protect core technologies and prevent internal and external leaks.\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Through confidentiality systems, encryption, hierarchical management, and legal contracts, trade secret locking strategies can permanently protect core technologies and prevent internal and external leaks.<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-11.png\" alt=\"By integrating multiple lines of defense\u2014patents, copyrights, trademarks, and trade secrets\u2014brands can be fully locked up, enhancing their competitiveness and sustainable value.\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">By integrating multiple lines of defense\u2014patents, copyrights, trademarks, and trade secrets\u2014brands can be fully locked up, enhancing their competitiveness and sustainable value.<\/p><\/div>\n\n<\/p>\n<p>Special Lecture H402<\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Ta-Cheng Liu<\/td>\n<td>Founder &amp; Executive Director, MZ Co., Ltd.<\/td>\n<td>How to Build a Systematic Creative Process for Brand Marketing Promotion<\/td>\n<td>2026\/4\/8<\/td>\n<td>13:10\u201315:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.Brand Marketing Proposals<br \/>\n2.Brand Marketing Promotion Strategies<br \/>\n3.Creative Processes for Brand Marketing Promotion<\/p>\n<p>Pictures:<\/p>\n<p>\n\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-9.png\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">Proposal for Developing Brand Marketing \u2013 Foundations of Brand Awareness<\/p><\/div>\n\n<div id=\"attachment_20068\" style=\"width: 679px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20068\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-1-1.png\" alt=\"Case Study - Preliminary Research and Information Compilation\" width=\"669\" height=\"372\" class=\"size-full wp-image-20068\" \/><p id=\"caption-attachment-20068\" class=\"wp-caption-text\">Case Study - Preliminary Research and Information Compilation<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-2-1.png\" alt=\"Case Study - Research on Convergence and Key Entry Points\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">Case Study - Research on Convergence and Key Entry Points<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-3-1.png\" alt=\"Case Study - Positioning of Creative Proposals\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Case Study - Positioning of Creative Proposals<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-4-1.png\" alt=\"Case Study \u2013 Creative Proposals Echoing Brand DNA\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Case Study \u2013 Creative Proposals Echoing Brand DNA<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-5-1.png\" alt=\"Case Study \u2013 A Story Stacked from Research to Proposal\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Case Study \u2013 A Story Stacked from Research to Proposal<\/p><\/div>\n\n<\/p>\n<p>Special Lecture H204<\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Wang Bing-Nan<\/td>\n<td>Creative Director, OUP Advertising Design Co., Ltd.<\/td>\n<td>Brand Storytelling and Management<\/td>\n<td>2026\/3\/24<\/td>\n<td>13:10\u201315:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Contents:<\/b><br \/>\n1.Brand Strategy and Management<br \/>\n2.Brand Storytelling and Management<br \/>\n3.Brand Design and Management<\/p>\n<p>Pictures:<\/p>\n<p>\n\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed.jpg\" alt=\"\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">OUP Advertising Design Co., Ltd.<\/p><\/div>\n\n<div id=\"attachment_20068\" style=\"width: 679px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20068\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-1.jpg\" alt=\"A Exploration of Diverse Brand Design Processes and Case Study Transformation Experiences\" width=\"669\" height=\"372\" class=\"size-full wp-image-20068\" \/><p id=\"caption-attachment-20068\" class=\"wp-caption-text\">A Exploration of Diverse Brand Design Processes and Case Study Transformation Experiences<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-4.jpg\" alt=\"Commercialization Strategy Process\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">Commercialization Strategy Process<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-5.jpg\" alt=\"The interaction between CI and BI extends to PI.\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">The interaction between CI and BI extends to PI.<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/06\/unnamed-6-1.jpg\" alt=\"The relationship between company image and its brands\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">The relationship between company image and its brands<\/p><\/div>\n\n<\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Yu-zhen Chen<\/td>\n<td>Founder\/Chairman of Hongjing Group<\/td>\n<td>Discussing innovation, creativity<br \/>\nand entrepreneurship through<br \/>\nintellectual property rights<\/td>\n<td>2024\/6\/17<\/td>\n<td>12:10~14:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Understanding intellectual property rights inspires students creativity and innovation.<br \/>\nKnowing that your ideas and inventions are protected by law will make you more motivated to explore new ideas and solutions, and you will be able to learn how to evaluate whether your ideas have commercial value.<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724722-300x225.png\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18724\" \/>Imported from the basic concepts of intellectual property<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724723-300x225.png\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18726\" \/>Use patent search analysis charts to help students understand the trends of patent applicants in different fields<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724724-300x225.png\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18728\" \/>Introducing the concept of business secrets is also an important part of the intellectual property layout<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724725-300x225.png\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18730\" \/>Explain the relationship between innovative business models and patent protection<\/p>\n<p><\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Huang<br \/>\nZiqing<\/td>\n<td>Fengsan Design Art<br \/>\nDirector<\/td>\n<td>Application of multimedia<br \/>\ntechnology and digital design<\/td>\n<td>2024\/6\/3<\/td>\n<td>12:10~14:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Understand the application of multimedia technology and digital design, understand and improve the application of multimedia technology and digital design through explanations and sharing by practitioners.<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724718-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18735\" \/>3D\/2D\/Animation and visual design Case explanation and sharing<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724719-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18737\" \/>3D\/2D\/Animation and visual design Case process explanation and sharing<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724720-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18739\" \/>3D\/2D\/Animation and visual design Industry experts explain and share the process<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724721-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18741\" \/>3D\/2D\/Animation and visual design Industry experts explain and share the process<\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Sun<br \/>\nHanjie<\/td>\n<td>Assistant Manager, News<br \/>\nProduction and Broadcasting<br \/>\nCenter, TVBS Production<br \/>\nResources Department<\/td>\n<td>AR technology and<br \/>\nlarge-scale concert post-<br \/>\nproduction applications<\/td>\n<td>2024\/5\/27<\/td>\n<td>12:10~14:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Understand the application of AR technology and large-scale concert post-production.<br \/>\nRegarding the case application, many wonderful cases were shared, which made me deeply impressed. I also have a better understanding of AR technology and large-scale concert post-production application.<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724713-300x170.jpg\" alt=\"\" width=\"300\" height=\"170\" class=\"aligncenter size-medium wp-image-18716\" \/>Explain the AR production process of 10 songs<\/p>\n<p><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724714-300x170.jpg\" alt=\"\" width=\"300\" height=\"170\" class=\"aligncenter size-medium wp-image-18718\" \/><\/p>\n<p style=\"text-align: center\">Explain the AR production and broadcasting process<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724715-300x171.jpg\" alt=\"\" width=\"300\" height=\"171\" class=\"aligncenter size-medium wp-image-18720\" \/>Share the idea process of AR animation script<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724716-300x174.jpg\" alt=\"\" width=\"300\" height=\"174\" class=\"aligncenter size-medium wp-image-18722\" \/>The actual broadcast effect of AR animation<\/p>\n\n<table style=\"color: var(--c-base)\">\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Jerry<br \/>\nWang<\/td>\n<td>Chairman of China Graphic<br \/>\nDesign Association<\/td>\n<td>Design is always at the forefront of issues<\/td>\n<td>2024\/5\/13<\/td>\n<td>12:10~14:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The design explanation of the case enables students to understand the connection between issues and trends and design.<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72479-300x209.png\" alt=\"\" width=\"300\" height=\"209\" class=\"aligncenter size-medium wp-image-18708\" \/>Engineering Application Product Marketing Industry Case Sharing and Practical Explanation<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724710-300x207.png\" alt=\"\" width=\"300\" height=\"207\" class=\"aligncenter size-medium wp-image-18710\" \/>Corporate brand planning scenario case sharing and practical explanation<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724711-300x209.png\" alt=\"\" width=\"300\" height=\"209\" class=\"aligncenter size-medium wp-image-18712\" \/>Taiwan Railway\u2019s 130th Anniversary Visual Planning Industry Case Sharing and Practical Explanation<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u724712-300x214.png\" alt=\"\" width=\"300\" height=\"214\" class=\"aligncenter size-medium wp-image-18714\" \/>Hsinchu City Government Public Building Brand Planning Industry Case Sharing and Practical Explanation<\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Chang<br \/>\nChun Chieh<\/td>\n<td>Creative Director of<br \/>\nSeabury Brand Identity<br \/>\nDesign<\/td>\n<td>Brand design and local industry application<\/td>\n<td>2024\/4\/15<\/td>\n<td>12:10~14:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Through the sharing of experience in implementing local brand upgrades corresponding to SDGS, students can take into account sustainable thinking in localbrand vision and expression skills.<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72475-300x166.jpg\" alt=\"\" width=\"300\" height=\"166\" class=\"aligncenter size-medium wp-image-18700\" \/>Product positioning, market differentiation and marketing point strategy<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72476-300x160.jpg\" alt=\"\" width=\"300\" height=\"160\" class=\"aligncenter size-medium wp-image-18702\" \/>Brand design self-confirmation and value identification analysis<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72477-300x174.jpg\" alt=\"\" width=\"300\" height=\"174\" class=\"aligncenter size-medium wp-image-18704\" \/>Brand design marketing case sharing<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72478-300x164.jpg\" alt=\"\" width=\"300\" height=\"164\" class=\"aligncenter size-medium wp-image-18706\" \/>Regional brand design and marketing case sharing<\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Zhang<br \/>\nQimei<\/td>\n<td>Very visually integrated<br \/>\ndesign<br \/>\nCreative Director<\/td>\n<td>Brand shaping and visual<br \/>\ncreation<\/td>\n<td>2024\/3\/18<\/td>\n<td>12:10~14:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Through experience sharing, students can increase their performance skills in brandvision and advertising vision.<\/p>\n<p><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72471-300x225.png\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18691\" \/><\/p>\n<p style=\"text-align: center\">Brand design process discussion and case analysis<\/p>\n<p><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72472-300x225.png\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18693\" \/><\/p>\n<p style=\"text-align: center\">Product positioning and market differentiation marketing selling point analysis<\/p>\n<p><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72473-300x224.png\" alt=\"\" width=\"300\" height=\"224\" class=\"aligncenter size-medium wp-image-18695\" \/><\/p>\n<p style=\"text-align: center\">Liquor brand design and marketing case sharing<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72474-300x225.png\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18697\" \/>Gift series planning and design<\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Huang Ziqing<\/td>\n<td>Fengsan Design Art Director<\/td>\n<td>Modern new media applications and the creation of digital visual projects<\/td>\n<td>2023\/5\/19<\/td>\n<td>14:10~16:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Provide professional explanations and sharing so that through this opportunity, students in this department learn the application of media art and new media, and learn about new media and branding.The actual operation of marketing professional technology, and understanding of many new media technologies that cannot be learned in textbooks\u3002<\/p>\n\n<div><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/5-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/6-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/7-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/8-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Lin Xuerong<\/td>\n<td>visual design artist<\/td>\n<td>Advertising Illustration and Art Communication Marketing Practice<\/td>\n<td>2023\/5\/5<\/td>\n<td>14:00~16:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Interested in design and art marketing<\/p>\n<p>Interested, and understand and understand the relevant knowledge and skills of design and art marketing.\u00a0 Key benefits: By inviting industry experts to give professional explanations and sharing, students in this department can use this opportunity to<\/p>\n<p>Students will learn the application skills of design and art marketing. After integrating knowledge and technology, industry experts will use professional and simple methods to Reports and practical experience enable students to learn operational knowledge.<\/p>\n\n<div><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/9-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/10-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/11-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><\/div>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Sun Hanjie<\/td>\n<td>TVBS Production Resources Department<\/td>\n<td>Modern TV digital media post-production and operation of large-scale events<\/td>\n<td>2023\/4\/21<\/td>\n<td>14:10~16:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span>Regarding the live post-production of large-scale modern TV digital media events, under the guidance of many wonderful cases from industry experts, I was deeply impressed and gained an understanding of how to apply live post-production of large-scale modern TV digital media events.<\/span><\/p>\n\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/12-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/13-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/14-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/15-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Zhang Junjie<\/td>\n<td>brand director<\/td>\n<td>Brand visual identity and marketing management strategy<\/td>\n<td>2023\/4\/28<\/td>\n<td>14:10~16:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For the design of brand visual image, under the guidance of many wonderful cases from industry experts, I gained a deep impression, and also gained an understanding of packaging and advertising marketing and how visuals are applied.<\/p>\n\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/11.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/12.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/13.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/14.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Zhang Qimei<\/td>\n<td>creative direction<\/td>\n<td>Find the definition. Show creativity<\/td>\n<td>2023\/5\/12<\/td>\n<td>14:10~16:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Sharing practical operations and guidance on visual branding and related cases, and achieving growth.<\/p>\n<p>Through the industry master, you can know how to develop concepts and ideas, and you can also see the production process, which is a particularly rare learning experience.<\/p>\n\n<div><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/16-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/19.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/17.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/18.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Chen Yuzhen<\/td>\n<td>Chairman of Hongjing International Group<\/td>\n<td>Visual Communication and Intellectual Property Design<\/td>\n<td>2023\/4\/21<\/td>\n<td>14:00~16:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span>Explain the introduction of visual design, brand design, patent usage rights, trademarks, pictures, cultural and creative products, innovative cases, etc., and understand the basic knowledge and practical considerations and precautions<\/span><\/p>\n\n<div><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/20.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/21.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/22.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/23.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<p><\/p><\/div><\/div><\/div><div class=\"e16676-8 x-acc-item\"><button id=\"tab-e16676-8\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-8\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-8\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Advertising Strategy and Planning Dual Teacher Course<\/span><\/span><\/button><div id=\"panel-e16676-8\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-8\" data-x-toggleable=\"e16676-8\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><p><strong>Dual Teaching Instructors Curriculum<\/strong><\/p>\n\n<table width=\"104%\">\n<tbody>\n<tr>\n<td colspan=\"5\" width=\"100%\">\n<p><strong>Dual Teaching Instructors Curriculum<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"21%\">Advertising Strategy and Planning<\/td>\n<td width=\"19%\">\n<p><\/p>\n<\/td>\n<td width=\"19%\">\n<p><\/p>\n<\/td>\n<td width=\"18%\">\n<p><\/p>\n<\/td>\n<td width=\"21%\">\n<p><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><u><\/u>\u00a0(\u661f\u671f\u4e09\uff0c05\u300106\u300107\uff0cH401)<\/p>\n\n<table width=\"104%\">\n<tbody>\n<tr>\n<td width=\"50\">\n<p><\/p>\n<\/td>\n<td width=\"233\">\n<p>Lecturer<\/p>\n<\/td>\n<td width=\"683\">\n<p>Position<\/p>\n<\/td>\n<td width=\"278\">\n<p>Topic<\/p>\n<\/td>\n<td width=\"211\">\n<p>Date<\/p>\n<\/td>\n<td width=\"272\">\n<p>Time<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"50\">\n<p>1<\/p>\n<\/td>\n<td width=\"233\">LIN,XUE-TING<\/td>\n<td width=\"683\">\n<p>VML Account Director<\/p>\n<\/td>\n<td width=\"278\">Application of AI in the advertising media industry<\/td>\n<td width=\"211\">\n<p>113\/11\/13<\/p>\n<\/td>\n<td width=\"272\">\n<p>13:10-16:00<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u8aaa\u660e<\/p>\n<p>In the lecture, the Director gave an in-depth explanation of the current status and application of AI in the advertising industry, and paired it with case studies from multiple brands, allowing teachers and students to have a better understanding of the application aspects and practices of AI in the advertising industry, which will help improve employment competitiveness.<\/p>\n<p>\u7167\u7247:<\/p>\n\n\n<div id=\"attachment_20066\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20066\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/12\/5.jpg\" alt=\"Goup photo of the lecture\" width=\"682\" height=\"363\" class=\"size-full wp-image-20066\" \/><p id=\"caption-attachment-20066\" class=\"wp-caption-text\">Group photo of the lecture<\/p><\/div>\n\n<div id=\"attachment_20068\" style=\"width: 679px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20068\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/12\/6.jpg\" alt=\"Director Lin\u2019s Lecture\" width=\"669\" height=\"372\" class=\"size-full wp-image-20068\" \/><p id=\"caption-attachment-20068\" class=\"wp-caption-text\">Director Lin\u2019s Lecture<\/p><\/div>\n\n<div id=\"attachment_20070\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20070\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/12\/7.jpg\" alt=\"Director Lin\u2019s Lecture\u6797\u7e3d\u76e3\u8b1b\u5ea7\" width=\"691\" height=\"431\" class=\"size-full wp-image-20070\" \/><p id=\"caption-attachment-20070\" class=\"wp-caption-text\">Director Lin\u2019s Lecture<\/p><\/div>\n\n<div id=\"attachment_20072\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20072\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/12\/8.jpg\" alt=\"Certificates of appreciation from the teacher\" width=\"660\" height=\"435\" class=\"size-full wp-image-20072\" \/><p id=\"caption-attachment-20072\" class=\"wp-caption-text\">Certificates of appreciation from the teacher<\/p><\/div><\/div><\/div><\/div><div class=\"e16676-9 x-acc-item\"><button id=\"tab-e16676-9\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-9\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-9\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Communication Practice 1<\/span><\/span><\/button><div id=\"panel-e16676-9\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-9\" data-x-toggleable=\"e16676-9\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><p>\u00a0<strong>Dual Teaching Instructors Curriculum<\/strong><\/p>\n\n<table width=\"104%\">\n<tbody>\n<tr>\n<td colspan=\"5\" width=\"100%\">\n<p><strong>Dual Teaching Instructors Curriculum<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"21%\">Communication Practice I<\/td>\n<td width=\"19%\">\n<p><\/p>\n<\/td>\n<td width=\"19%\">\n<p><\/p>\n<\/td>\n<td width=\"18%\">\n<p><\/p>\n<\/td>\n<td width=\"21%\">\n<p><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0(Wednesday\uff0c02\u300103\u300104\uff0cH406)<\/p>\n\n<table width=\"104%\">\n<tbody>\n<tr>\n<td width=\"50\">\n<p><\/p>\n<\/td>\n<td width=\"233\">\n<p>Lecturer<\/p>\n<\/td>\n<td width=\"683\">\n<p>Position<\/p>\n<\/td>\n<td width=\"278\">\n<p>Topic<\/p>\n<\/td>\n<td width=\"211\">\n<p>Date<\/p>\n<\/td>\n<td width=\"272\">\n<p>Time<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"50\">\n<p>1<\/p>\n<\/td>\n<td width=\"233\">\n<p>Zheng Jieteng<\/p>\n<\/td>\n<td width=\"683\">\n<p>creative director<\/p>\n<\/td>\n<td width=\"278\">\n<p>Brand planning and marketing communication practices<\/p>\n<\/td>\n<td width=\"211\">\n<p>114\/10\/01<\/p>\n<\/td>\n<td width=\"272\">\n<p>9:10-12:00<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Instructions:<\/p>\n<ol>\n \t<li>Brand Definition and Strategy<\/li>\n \t<li>Discussion of Brand and Visual Transformation<\/li>\n \t<li>Sharing Brand Proposal Examples<\/li>\n<\/ol>\n<p>Pictures:<\/p>\n\n<div id=\"attachment_20037\" style=\"width: 493px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20037\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/10\/unnamed-1.jpg\" alt=\"Brand touch point analysis\" width=\"483\" height=\"291\" class=\"size-full wp-image-20037\" \/><p id=\"caption-attachment-20037\" class=\"wp-caption-text\">Brand practice case explanation<\/p><\/div>\n\n<div id=\"attachment_20039\" style=\"width: 505px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20039\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/10\/unnamed-4.jpg\" alt=\"Brand Audit Shares Views\" width=\"495\" height=\"291\" class=\"size-full wp-image-20039\" \/><p id=\"caption-attachment-20039\" class=\"wp-caption-text\">Brand definition analysis<\/p><\/div>\n\n<div id=\"attachment_20041\" style=\"width: 481px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20041\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/10\/unnamed-2-1.jpg\" alt=\"Brand proposal case analysis\" width=\"471\" height=\"267\" class=\"size-full wp-image-20041\" \/><p id=\"caption-attachment-20041\" class=\"wp-caption-text\">Brand design practical case study<\/p><\/div>\n\n<div id=\"attachment_20043\" style=\"width: 485px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20043\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/10\/unnamed-3-1.jpg\" alt=\"Analysis of Brand Proposal Issues\" width=\"475\" height=\"266\" class=\"size-full wp-image-20043\" \/><p id=\"caption-attachment-20043\" class=\"wp-caption-text\">Brand Basic Setting Example Analysis<\/p><\/div>\n<p><\/p>\n\n<table width=\"104%\">\n<tbody>\n<tr>\n<td colspan=\"5\" width=\"100%\">\n<p><strong>Dual Teaching Instructors Curriculum<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"21%\">Communication Practice I<\/td>\n<td width=\"19%\">\n<p><\/p>\n<\/td>\n<td width=\"19%\">\n<p><\/p>\n<\/td>\n<td width=\"18%\">\n<p><\/p>\n<\/td>\n<td width=\"21%\">\n<p><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0(Wednesday\uff0c02\u300103\u300104\uff0cH406)<\/p>\n\n<table width=\"104%\">\n<tbody>\n<tr>\n<td width=\"50\">\n<p><\/p>\n<\/td>\n<td width=\"233\">\n<p>Lecturer<\/p>\n<\/td>\n<td width=\"683\">\n<p>Position<\/p>\n<\/td>\n<td width=\"278\">\n<p>Topic<\/p>\n<\/td>\n<td width=\"211\">\n<p>Date<\/p>\n<\/td>\n<td width=\"272\">\n<p>Time<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"50\">\n<p>1<\/p>\n<\/td>\n<td width=\"233\">\n<p>Zheng Jieteng<\/p>\n<\/td>\n<td width=\"683\">\n<p>creative director<\/p>\n<\/td>\n<td width=\"278\">\n<p>Brand planning and marketing communication<\/p>\n<\/td>\n<td width=\"211\">\n<p>113\/10\/16<\/p>\n<\/td>\n<td width=\"272\">\n<p>9:10-12:00<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Instructions:<\/p>\n\n<ol>\n \t<li>Strengthen students\u2019 professional core abilities in brand planning through industry teachers\u2019 sharing of brand practices, and help them understand the practical application of branding in a more concrete way.<\/li>\n \t<li>Through the dual-teacher course teaching model, combined with practical examples of brand design and brand planning, it can effectively enhance students' interest in learning and deepen the connection between theory and practice.<\/li>\n \t<li>Allow students to have a more comprehensive understanding of the practical operations of brand design and communication, and improve learning effectiveness.<\/li>\n<\/ol>\n<p>Pictures:<\/p>\n\n\n<div id=\"attachment_20037\" style=\"width: 493px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20037\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/12\/image.png\" alt=\"Brand touch point analysis\" width=\"483\" height=\"291\" class=\"size-full wp-image-20037\" \/><p id=\"caption-attachment-20037\" class=\"wp-caption-text\">Brand touch point analysis<\/p><\/div>\n\n<div id=\"attachment_20039\" style=\"width: 505px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20039\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/12\/image-1.png\" alt=\"Brand Audit Shares Views\" width=\"495\" height=\"291\" class=\"size-full wp-image-20039\" \/><p id=\"caption-attachment-20039\" class=\"wp-caption-text\">Brand Audit Shares Views<\/p><\/div>\n\n<div id=\"attachment_20041\" style=\"width: 481px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20041\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/12\/image-2.png\" alt=\"Brand proposal case analysis\" width=\"471\" height=\"267\" class=\"size-full wp-image-20041\" \/><p id=\"caption-attachment-20041\" class=\"wp-caption-text\">Brand proposal case analysis<\/p><\/div>\n\n<div id=\"attachment_20043\" style=\"width: 485px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20043\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/12\/image-3.png\" alt=\"Analysis of Brand Proposal Issues\" width=\"475\" height=\"266\" class=\"size-full wp-image-20043\" \/><p id=\"caption-attachment-20043\" class=\"wp-caption-text\">Analysis of Brand Proposal Issues<\/p><\/div>\n<p><\/p><\/div><\/div><\/div><div class=\"e16676-10 x-acc-item\"><button id=\"tab-e16676-10\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-10\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-10\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Culture Creativity Industry Thesis<\/span><\/span><\/button><div id=\"panel-e16676-10\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-10\" data-x-toggleable=\"e16676-10\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Current Position<\/th>\n<th>Title<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>LIN, FEI WEN<\/td>\n<td>PHStar Co., Ltd., Director<\/td>\n<td>Podcast's Life Sharing and Impact<\/td>\n<td>2022\/06\/01<\/td>\n<td>12:50~14:40<\/td>\n<\/tr>\n<\/table>\n<\/tbody><\/div><\/div><\/div><div class=\"e16676-11 x-acc-item\"><button id=\"tab-e16676-11\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-11\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-11\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Special Topics in Cultural and Creative Industries<\/span><\/span><\/button><div id=\"panel-e16676-11\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-11\" data-x-toggleable=\"e16676-11\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Current Position<\/th>\n<th>Title<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>YE, SU-LING<\/td>\n<td>Riverbed Theatre,Producer<\/td>\n<td>Culture and Art Marketing<\/td>\n<td>2022\/10\/18<\/td>\n<td>13:10~16:00<\/td>\n<\/tr>\n<tr>\n<td>ZENG, JING-MEI<\/td>\n<td>Theatremania.Life,Producer<\/td>\n<td>Ecology of Art Podcast<\/td>\n<td>2022\/06\/01<\/td>\n<td>14:50~16:40<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><div class=\"e16676-12 x-acc-item\"><button id=\"tab-e16676-12\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-12\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-12\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">The Art of Visual Communication<\/span><\/span><\/button><div id=\"panel-e16676-12\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-12\" data-x-toggleable=\"e16676-12\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Current Position<\/th>\n<th>Title<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Hsieh, Shu-Chen<\/td>\n<td>Colorist<\/td>\n<td>Image Aesthetics<\/td>\n<td>2021\/10\/19<\/td>\n<td>13:10~15:00<\/td>\n<\/tr>\n<\/table>\n<\/tbody>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/06\/\u5f71\u8996\u7f8e\u5b783.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><\/a><\/div>\n<\/tr>\n<\/table>\n<\/tbody><\/div><\/div><\/div><div class=\"e16676-13 x-acc-item\"><button id=\"tab-e16676-13\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-13\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-13\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Visaul communication<\/span><\/span><\/button><div id=\"panel-e16676-13\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-13\" data-x-toggleable=\"e16676-13\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table width=\"104%\">\n<tbody>\n<tr>\n<td colspan=\"5\" width=\"100%\">\n<p><strong>Dual Teaching Instructors Curriculum<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"21%\">Visual Communication<\/td>\n<td width=\"19%\">\n<p><\/p>\n<\/td>\n<td width=\"19%\">\n<p><\/p>\n<\/td>\n<td width=\"18%\">\n<p><\/p>\n<\/td>\n<td width=\"21%\">\n<p><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0(Wednesday\uff0c02\u300103\u300104\uff0cH406)<\/p>\n\n<table width=\"104%\">\n<tbody>\n<tr>\n<td width=\"50\">\n<p><\/p>\n<\/td>\n<td width=\"233\">\n<p>Lecturer<\/p>\n<\/td>\n<td width=\"683\">\n<p>Position<\/p>\n<\/td>\n<td width=\"278\">\n<p>Topic<\/p>\n<\/td>\n<td width=\"211\">\n<p>Date<\/p>\n<\/td>\n<td width=\"272\">\n<p>Time<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"50\">\n<p>1<\/p>\n<\/td>\n<td width=\"233\">\n<p>Liu Dazheng<\/p>\n<\/td>\n<td width=\"683\">\n<p>Exodus Solutions CO., LTD.<\/p>\n<\/td>\n<td width=\"278\">\n<p>The Practice of Corporate Branding and Visual Communication Project Management<\/p>\n<\/td>\n<td width=\"211\">\n<p>114\/09\/30<\/p>\n<\/td>\n<td width=\"272\">\n<p>9:10-12:00<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Instructions:<\/p>\n\n<ol>\n \t<li>Corporate Brand Foundations and Development\n<\/li>\n \t<li> Corporate Brand Planning and Implementation Methods<\/li>\n \t<li>Brand Proposal Examples<\/li>\n<\/ol>\n<p>Picture:<\/p>\n<div id=\"attachment_20037\" style=\"width: 493px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20037\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/10\/unnamed-4-1.jpg\" alt=\"Brand touch point analysis\" width=\"483\" height=\"291\" class=\"size-full wp-image-20037\" \/><p id=\"caption-attachment-20037\" class=\"wp-caption-text\">Design practice explanation<\/p><\/div>\n\n<div id=\"attachment_20039\" style=\"width: 505px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20039\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/10\/unnamed-5.jpg\" alt=\"Brand Audit Shares Views\" width=\"495\" height=\"291\" class=\"size-full wp-image-20039\" \/><p id=\"caption-attachment-20039\" class=\"wp-caption-text\">Design practice explanation<\/p><\/div>\n\n<div id=\"attachment_20041\" style=\"width: 481px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20041\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/10\/unnamed.png\" alt=\"Brand proposal case analysis\" width=\"471\" height=\"267\" class=\"size-full wp-image-20041\" \/><p id=\"caption-attachment-20041\" class=\"wp-caption-text\">Related person analysis<\/p><\/div>\n\n<div id=\"attachment_20043\" style=\"width: 485px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-20043\" src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/10\/unnamed-1.png\" alt=\"Analysis of Brand Proposal Issues\" width=\"475\" height=\"266\" class=\"size-full wp-image-20043\" \/><p id=\"caption-attachment-20043\" class=\"wp-caption-text\">Project Planning and Management<\/p><\/div>\n<p><\/p>\n\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Zhou, Zhe-yu<\/td>\n<td>Funique VR\uff0cPhotographydirector and hardwaredeveloper<\/td>\n<td>VR Photography<br \/>\nAppreciation<\/td>\n<td>2023\/11\/5<\/td>\n<td>08:10~10:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>VR photography skills and attempts. With the advancement of technology, mobile phones and cameras can be used for VR shooting, and the options for video shooting are more diverse.<\/p>\n<p>Picture:<\/p>\n<tbody>\n<p>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724724.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724725.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<p>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724726.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724727.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<\/p>\n<\/tbody>\n<table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Craig Quintero<\/td>\n<td>Riverbed Theatre,Art Director<\/td>\n<td>\n<p>Creative Process<\/p>\n<\/td>\n<td>2023\/11\/22<\/td>\n<td>08:10~10:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Creative ideas and life, feel art and life from drama creation, how to make creation continue to grow in learning.<\/p>\n<tbody>\n<p>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724735.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724734.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<p>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724733.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724732.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<\/p>\n<\/tbody><\/div><\/div><\/div><div class=\"e16676-14 x-acc-item\"><button id=\"tab-e16676-14\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-14\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-14\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Advertising<\/span><\/span><\/button><div id=\"panel-e16676-14\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-14\" data-x-toggleable=\"e16676-14\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Zhou,Li-min<\/td>\n<td>General Manager ofShuangfuyu Ltd. Co.<\/td>\n<td>Innovation Model and Market Application of Immersive Experience<\/td>\n<td>2023\/11\/22<\/td>\n<td>15:10~17:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>VR, AR, MR, XR, immersive experience business and creativity, digital makes more visual experiences more possible.<\/p>\n<tbody>\n<p>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724731.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724730.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<\/p>\n<p>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724729.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724728.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/>\n<\/p>\n<\/tbody>\n<\/div><\/div><\/div><div class=\"e16676-15 x-acc-item\"><button id=\"tab-e16676-15\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-15\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-15\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Audio and video post-production<\/span><\/span><\/button><div id=\"panel-e16676-15\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-15\" data-x-toggleable=\"e16676-15\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Huang,Zhengxi<\/td>\n<td>Master\uff0cArt Director<\/td>\n<td>Editing Application<\/td>\n<td>2023\/11\/16<\/td>\n<td>13:10~15:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The professional application of DaVinci Resolve editing software and its impact on digital film editing.<\/p>\n\n<div><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724739.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724738.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724737.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/\u5716\u724736.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div><\/div><\/div><\/div><div class=\"e16676-16 x-acc-item\"><button id=\"tab-e16676-16\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-16\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-16\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Advertising Design<\/span><\/span><\/button><div id=\"panel-e16676-16\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-16\" data-x-toggleable=\"e16676-16\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Wang Deming<\/td>\n<td>Taiw an Graphic Design Association director general<\/td>\n<td>visual design<\/td>\n<td>2023\/10\/19<\/td>\n<td>13:10~15:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Provide guidance and sharing on the practical visual operations of brands and related cases, explain and analyze how to develop concepts and ideas, present the creative production process, and enable students to increase their visual expression skills in visual branding and advertising design through experience sharing.<\/p>\n\n<div><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/1.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><\/div>\n<div><span style=\"font-weight: 400\">Case sharing and practical explanation<\/span><\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/2.png\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><\/div>\n<div>\n<p><span style=\"font-weight: 400\">Case sharing and practical explanation<\/span><\/p>\n\n<\/div>\n<div><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/3-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" \/><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/12\/4-1.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"size-medium wp-image-11630 alignnone\" style=\"color: var(--c-base)\" \/><\/div><\/div><\/div><\/div><div class=\"e16676-17 x-acc-item\"><button id=\"tab-e16676-17\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e16676-17\" data-x-toggle=\"collapse\" data-x-toggleable=\"e16676-17\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Micro- Film Production<\/span><\/span><\/button><div id=\"panel-e16676-17\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e16676-17\" data-x-toggleable=\"e16676-17\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><table>\n<tbody>\n<tr>\n<th>Lecturer<\/th>\n<th>Position<\/th>\n<th>Topic<\/th>\n<th>Date<\/th>\n<th>Time<\/th>\n<\/tr>\n<tr>\n<td>Craig<br \/>\nQuintero<\/td>\n<td>Riverbed Theatre, Art Director<br \/>\nProfessor: Dept of Theatre, Dance, and<br \/>\nPerformance Studies (Grinnell College)<\/td>\n<td>Creativity and Creation<\/td>\n<td>2024\/5\/6<\/td>\n<td>10:10~12:00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Director Quintero used diverse creative expressions and forms to guide students to see the presentation of creativity and creation. He also used the creative content and form of the Riverbed Theatre to let students have a deeper understanding of color, image and imagery creation. The<br \/>\ncreation of a stage play about the history of Taiwans miners The Forgotten... allows students to see and understand the creators<br \/>\nobservation and concern for society, and shares the Riverbed Theatre\u2019s philosophy from stage creation to VR creation.<br \/>\n<br \/>\n<\/p>\n<p style=\"text-align: center\"><br \/>\n<img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72471-300x230.jpg\" alt=\"\" width=\"300\" height=\"230\" class=\"aligncenter size-medium wp-image-18680\" \/>Creative demonstration<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72472-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18682\" \/>Creative demonstration<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72473-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-18684\" \/>Creative demonstration<\/p>\n<p style=\"text-align: center\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2024\/06\/\u5716\u72474-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" class=\"aligncenter size-medium wp-image-18686\" \/>Group photo<\/p>\n<p><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#x25b8;Innovation and CreativityInnovation and Creativity (H503) Lecturer Position Topic Date Time Deming Wang Design Director, U Visual Communication Design: Always at the Forefront of Emerging Issues 2026\/3\/27 14:10~17:00 Contents: 1.Cultural narrative development and local resource assessment. 2.Brand strategy development and community engagement mechanisms. 3.Case study analysis and practical applications Pictures: Real-world case studies and experience sharing Brand practice and marketing &#8230; <\/p>\n<div><a href=\"https:\/\/adv.mcu.edu.tw\/en\/dual-teaching-instructors-curriculum-2\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":154,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-layout-full-width.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/16676"}],"collection":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/154"}],"replies":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=16676"}],"version-history":[{"count":32,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/16676\/revisions"}],"predecessor-version":[{"id":23803,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/16676\/revisions\/23803"}],"wp:attachment":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=16676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}