{"id":13119,"date":"2023-03-10T18:42:49","date_gmt":"2023-03-10T10:42:49","guid":{"rendered":"https:\/\/adv.mcu.edu.tw\/?page_id=13119"},"modified":"2026-04-10T22:12:02","modified_gmt":"2026-04-10T14:12:02","slug":"full-time-faculty-members","status":"publish","type":"page","link":"https:\/\/adv.mcu.edu.tw\/en\/full-time-faculty-members\/","title":{"rendered":"Full-time Faculty Members"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e13119-1 ma4f-0\"><div class=\"x-row x-container max width e13119-2 ma4f-1\"><div class=\"x-row-inner\"><div class=\"x-col e13119-3 ma4f-2\"><span class=\"x-image e13119-4 ma4f-3 ma4f-4\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/04\/\u9673\u67cf\u5b87.jpg\" width=\"781.5\" height=\"1081.5\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-col e13119-5 ma4f-2\"><div class=\"x-text e13119-6 ma4f-6 ma4f-7\"><h6 style=\"text-align: left\"><strong>CHEN, PO-YU<\/strong><\/h6><\/div><div class=\"x-text e13119-7 ma4f-6 ma4f-8\"><p>Full-time Professor,Dean of School of Communication and Chair of Advertising and Strategic Marketing Department<\/p>\n<p>\/<\/p>\n<p>Tamkang University<\/p>\n<p>\/<\/p>\n<p>Specialization\uff1aEconomics\u3001Economic management\u3001Production management\u3001Data processing\u3001Organizational Behavior\u3001Statistics<\/p>\n<p>\/<\/p>\n<p class=\"contacts\"><span class=\"fa fa-envelope\">E-mail<\/span>&nbsp;<a class=\"mailto\" href=\"mailto:chenboy@mail.mcu.edu.tw\">chenboy@mail.mcu.edu.tw<span class=\"mailto\"><span class=\"element-invisible\">(link sends e-mail)<\/span><\/span><\/a><br \/><span class=\"fa fa-globe\">&nbsp;Website<\/span>&nbsp;<a class=\"ext\" href=\"http:\/\/www2.mcu.edu.tw\/ePortfolio\/Teacher\/html\/ePortfolioPost_Any.asp?lang=E&amp;tno=9700956\" target=\"_blank\" rel=\"noopener\">e-portfolio<span class=\"ext\"><span class=\"element-invisible\">(link is external)<\/span><\/span><\/a><br \/><span class=\"fa fa-phone\">&nbsp;Extension<\/span>&nbsp;<a href=\"http:\/\/web.adv.mcu.edu.tw\/en\/content\/full-time-faculty-members\">2787<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e13119-8 ma4f-0\"><div class=\"x-row x-container max width e13119-9 ma4f-1\"><div class=\"x-row-inner\"><div class=\"x-col e13119-10 ma4f-2\"><span class=\"x-image e13119-11 ma4f-3 ma4f-4\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/04\/\u90ed\u79c0\u8389-4.jpg\" width=\"791\" height=\"1082\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-col e13119-12 ma4f-2\"><div class=\"x-text e13119-13 ma4f-6 ma4f-7\"><h6 style=\"text-align: left\"><strong>KUO, HSIU-LI<\/strong><\/h6><\/div><div class=\"x-text e13119-14 ma4f-6 ma4f-8\"><p>Associate Professor<\/p>\n<p>\/<\/p>\n<p>DCA, Faculty of Creative Arts, University of Wollongong, Australia<\/p>\n<p>\/<\/p>\n<p>Specialization\uff1aVisual Arts\u3001Visual Communication Design\u3001Digital Media<\/p>\n<p>\/<\/p>\n<p class=\"contacts\"><span class=\"fa fa-envelope\">&nbsp;E-mail<\/span>&nbsp;<a class=\"mailto\" href=\"mailto:penumbra@mail.mcu.edu.tw\">penumbra@mail.mcu.edu.tw<span class=\"mailto\"><span class=\"element-invisible\">(link sends e-mail)<\/span><\/span><\/a><br \/><span class=\"fa fa-globe\">&nbsp;Website<\/span>&nbsp;<a class=\"ext\" href=\"http:\/\/www2.mcu.edu.tw\/ePortfolio\/Teacher\/html\/ePortfolioPost_Any.asp?lang=E&amp;tno=8400732\" target=\"_blank\" rel=\"noopener\">e-portfolio<span class=\"ext\"><span class=\"element-invisible\">(link is external)<\/span><\/span><\/a><br \/><span class=\"fa fa-phone\">&nbsp;Extension<\/span>&nbsp;<a href=\"http:\/\/web.adv.mcu.edu.tw\/en\/content\/full-time-faculty-members\">2109<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e13119-15 ma4f-0\"><div class=\"x-row x-container max width e13119-16 ma4f-1\"><div class=\"x-row-inner\"><div class=\"x-col e13119-17 ma4f-2\"><span class=\"x-image e13119-18 ma4f-3 ma4f-4\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/04\/\u4f59\u6dd1\u82ac.jpg\" width=\"791\" height=\"1081.5\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-col e13119-19 ma4f-2\"><div class=\"x-text e13119-20 ma4f-6 ma4f-7\"><h6 style=\"text-align: left\"><strong>YU, SHU-FEN<\/strong><\/h6><\/div><div class=\"x-text e13119-21 ma4f-6 ma4f-8\"><p>Associate Professor<\/p>\n<p>\/<\/p>\n<p>Education:National Central University M.A., Michigan State University<\/p>\n<p>Experience:Ph. D. , Candidate, Department of Business Mangement.<\/p>\n<p>\/<\/p>\n<p>Specialization:Consumer Behavior\u3001Marketing\u3001Public Relations\u3001Advertising<\/p>\n<p>\/<\/p>\n<p class=\"contacts\"><span class=\"fa fa-envelope\">&nbsp;E-mail<\/span>&nbsp;<a class=\"mailto\" href=\"mailto:sfyu@mail.mcu.edu.tw\">sfyu@mail.mcu.edu.tw<span class=\"mailto\"><span class=\"element-invisible\">(link sends e-mail)<\/span><\/span><\/a><br \/><span class=\"fa fa-globe\">&nbsp;Website<\/span>&nbsp;<a class=\"ext\" href=\"http:\/\/www2.mcu.edu.tw\/ePortfolio\/Teacher\/html\/ePortfolioPost_Any.asp?lang=E&amp;tno=8100735\" target=\"_blank\" rel=\"noopener\">e-portfolio<span class=\"ext\"><span class=\"element-invisible\">(link is external)<\/span><\/span><\/a><br \/><span class=\"fa fa-phone\">&nbsp;Extension<\/span>&nbsp;<a href=\"http:\/\/web.adv.mcu.edu.tw\/en\/content\/full-time-faculty-members\">2108<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e13119-22 ma4f-0\"><div class=\"x-row x-container max width e13119-23 ma4f-1\"><div class=\"x-row-inner\"><div class=\"x-col e13119-24 ma4f-2\"><span class=\"x-image e13119-25 ma4f-3 ma4f-4\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/11\/\u74ca\u83ef\u7167\u7247.jpg\" width=\"335.5\" height=\"475.5\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-col e13119-26 ma4f-2\"><div class=\"x-text e13119-27 ma4f-6 ma4f-7\"><h6 style=\"text-align: left\"><strong>LIN, CHIUNG-HUA <\/strong><\/h6><\/div><div class=\"x-text e13119-28 ma4f-6 ma4f-8\"><p>Associate Professor<\/p>\n<p>\/<\/p>\n<p>Education:Ph. D. in Economics, Soochow University<\/p>\n<p>Experience:Assistant Professor, Department of International Business, Ming Chuan University<\/p>\n<p>\/<\/p>\n<p>Specialization:Institution Economics, Economic History, Aboriginal Economy of Taiwan<\/p>\n<p>\/<\/p>\n<p class=\"contacts\"><span class=\"fa fa-envelope\">&nbsp;E-mail<\/span>&nbsp;<a class=\"mailto\" href=\"mailto:chiuhlin@mail.mcu.edu.tw\">chiuhlin@mail.mcu.edu.tw<span class=\"mailto\"><span class=\"element-invisible\">(link sends e-mail)<\/span><\/span><\/a><br \/><span class=\"fa fa-globe\">&nbsp;Website<\/span>&nbsp;<a class=\"ext\" href=\"https:\/\/www2.mcu.edu.tw\/ePortfolio\/Common\/Empno.aspx\" target=\"_blank\" rel=\"noopener\">e-portfolio<span class=\"ext\"><span class=\"element-invisible\">(link is external)<\/span><\/span><\/a><br \/><span class=\"fa fa-phone\">&nbsp;Extension<\/span>&nbsp;<a href=\"http:\/\/web.adv.mcu.edu.tw\/en\/content\/full-time-faculty-members\">2822<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e13119-29 ma4f-0\"><div class=\"x-row x-container max width e13119-30 ma4f-1\"><div class=\"x-row-inner\"><div class=\"x-col e13119-31 ma4f-2\"><span class=\"x-image e13119-32 ma4f-3 ma4f-5\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/04\/\u838a\u6771\u71d0.png\" width=\"250\" height=\"332.5\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-col e13119-33 ma4f-2\"><div class=\"x-text e13119-34 ma4f-6 ma4f-7\"><h6 style=\"text-align: left\"><strong>CHAUNG, TUNG-LIN<\/strong><\/h6><\/div><div class=\"x-text e13119-35 ma4f-6 ma4f-8\"><p>Assistant Professor<\/p>\n<p>\/<\/p>\n<p>National Yunlin University of Science and Technology<\/p>\n<p>\/<\/p>\n<p>Specialization:Multimedia\u3001Consumer Behavior and Decision\u3001Advertising and marketing<\/p>\n<p>\/<\/p>\n<p class=\"contacts\"><span class=\"fa fa-envelope\">&nbsp;E-mail<\/span>&nbsp;<a class=\"mailto\" href=\"mailto:tunglin@mail.mcu.edu.tw\">tunglin@mail.mcu.edu.tw<span class=\"mailto\"><span class=\"element-invisible\">(link sends e-mail)<\/span><\/span><\/a><br \/><span class=\"fa fa-globe\">&nbsp;Website<\/span>&nbsp;<a class=\"ext\" href=\"http:\/\/www2.mcu.edu.tw\/ePortfolio\/Teacher\/html\/ePortfolioPost_Any.asp?lang=E&amp;tno=1031057\" target=\"_blank\" rel=\"noopener\">e-portfolio<\/a><br \/><span class=\"fa fa-phone\">&nbsp;Extension<\/span>&nbsp;<a href=\"http:\/\/web.adv.mcu.edu.tw\/en\/content\/full-time-faculty-members\">2826<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e13119-36 ma4f-0\"><div class=\"x-row x-container max width e13119-37 ma4f-1\"><div class=\"x-row-inner\"><div class=\"x-col e13119-38 ma4f-2\"><span class=\"x-image e13119-39 ma4f-3 ma4f-4\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/03\/\u8521\u5947\u777f.png\" width=\"1644\" height=\"2232\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-col e13119-40 ma4f-2\"><div class=\"x-text e13119-41 ma4f-6 ma4f-7\"><h6 style=\"text-align: left\"><strong>TSAI, CHI-JUI<\/strong><\/h6><\/div><div class=\"x-text e13119-42 ma4f-6 ma4f-8\"><p>Assistant Professor<\/p>\n<p>\/<\/p>\n<p>PhD. in Digital Design, Department of Industrial Education and Technology , National Changhua University of Education<\/p>\n<p>\/<\/p>\n<p>Specialization:Advertising Design and Creative Design Brand Design\u3001<\/p>\n<p>Brand Strategy Research Digital Media \u3001Visual Communication Design and Research<\/p>\n<p>\/<\/p>\n<p class=\"contacts\"><span class=\"fa fa-envelope\">&nbsp;E-mail<\/span>&nbsp;<a class=\"mailto\" href=\"mailto:tunglin@mail.mcu.edu.tw\">tsaichi@mail.mcu.edu.tw<\/a><br \/><span class=\"fa fa-globe\">&nbsp;Website<\/span>&nbsp;<a class=\"ext\" href=\"http:\/\/www2.mcu.edu.tw\/ePortfolio\/Teacher\/html\/ePortfolioPost_Any.asp?lang=E&amp;tno=1070266\" target=\"_blank\" rel=\"noopener\">e-portfolio<\/a><br \/><span class=\"fa fa-phone\">&nbsp;Extension<\/span>&nbsp;<a href=\"http:\/\/web.adv.mcu.edu.tw\/en\/content\/full-time-faculty-members\">2830<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e13119-43 ma4f-0\"><div class=\"x-row x-container max width e13119-44 ma4f-1\"><div class=\"x-row-inner\"><div class=\"x-col e13119-45 ma4f-2\"><span class=\"x-image e13119-46 ma4f-3 ma4f-4\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/03\/\u738b\u7696\u4f732.png\" width=\"1582\" height=\"2163\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-col e13119-47 ma4f-2\"><div class=\"x-text e13119-48 ma4f-6 ma4f-7\"><h6 style=\"text-align: left\">WANG, WAN-CHIA<\/h6><\/div><div class=\"x-text e13119-49 ma4f-6 ma4f-8\"><p>Assistant Professor<\/p>\n<p>\/<\/p>\n<p>Ph. D., University of Taipei<\/p>\n<p>\/<\/p>\n<p>Experience\uff1aCopy writer of Think Tank Advertising Company Limited<\/p>\n<p>\/<\/p>\n<p>Specialization\uff1aCopy writing, Chinese cultural and creative industries\u3001Trade mark<\/p>\n<p>\/<\/p>\n<p class=\"contacts\"><span class=\"fa fa-envelope\">&nbsp;E-mail<\/span>&nbsp;<a class=\"mailto\" href=\"http:\/\/web.adv.mcu.edu.tw\/en\/content\/vivimay@mail.mcu.edu.tw\">vivimay@mail.mcu.edu.tw<\/a><br \/><span class=\"fa fa-globe\">&nbsp;Website<\/span>&nbsp;<a class=\"ext\" href=\"http:\/\/www2.mcu.edu.tw\/ePortfolio\/Teacher\/html\/ePortfolioPost_Any.asp?lang=E&amp;tno=1050623\" target=\"_blank\" rel=\"noopener\">e-portfolio<\/a><br \/><span class=\"fa fa-phone\">&nbsp;Extension<\/span>&nbsp;<a href=\"http:\/\/web.adv.mcu.edu.tw\/en\/content\/full-time-faculty-members\">2510<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e13119-50 ma4f-0\"><div class=\"x-row x-container max width e13119-51 ma4f-1\"><div class=\"x-row-inner\"><div class=\"x-col e13119-52 ma4f-2\"><span class=\"x-image e13119-53 ma4f-3 ma4f-4\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2023\/04\/\u7df4\u7dad\u9d6c.jpg\" width=\"750\" height=\"1081.5\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-col e13119-54 ma4f-2\"><div class=\"x-text e13119-55 ma4f-6 ma4f-7\"><h6 style=\"text-align: left\">LIEN, <strong>WEI-PENG<\/strong><\/h6><\/div><div class=\"x-text e13119-56 ma4f-6 ma4f-8\"><p>Assistant Professor<\/p>\n<p>\/<\/p>\n<p>M.A., Communication Arts, New York Institute of Technology<\/p>\n<p>\/<\/p>\n<p>Experience\uff1aLecturer and Assistant Professor, Shu Te University<\/p>\n<p>\/<\/p>\n<p>Specialization\uff1aPhotography, Video Production, Visual Communication<\/p>\n<p>\/<\/p>\n<p><span class=\"fa fa-envelope\">&nbsp;E-mail<\/span>&nbsp;<a class=\"mailto\" href=\"mailto:weipeng@mail.mcu.edu.tw\">weipeng@mail.mcu.edu.tw<\/a><br \/><span class=\"fa fa-globe\">&nbsp;Website<\/span>&nbsp;<a class=\"ext\" href=\"http:\/\/www2.mcu.edu.tw\/ePortfolio\/Teacher\/html\/ePortfolioPost_Any.asp?lang=e&amp;tno=1070506\" target=\"_blank\" rel=\"noopener\">e-portfolio<\/a><br \/><span class=\"fa fa-phone\">Extension<\/span>&nbsp;<a href=\"http:\/\/web.adv.mcu.edu.tw\/en\/content\/full-time-faculty-members\">2110<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e13119-57 ma4f-0\"><div class=\"x-row x-container max width e13119-58 ma4f-1\"><div class=\"x-row-inner\"><div class=\"x-col e13119-59 ma4f-2\"><span class=\"x-image e13119-60 ma4f-3 ma4f-4\"><img src=\"https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2026\/04\/\u5ee3\u92b7\u7cfb_\u694a\u5fe0\u52f2.png\" width=\"407\" height=\"589\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><div class=\"x-col e13119-61 ma4f-2\"><div class=\"x-text e13119-62 ma4f-6 ma4f-7\"><h6 style=\"text-align: left\">YANG,CHUNG-HSUN<\/h6><\/div><div class=\"x-text e13119-63 ma4f-6 ma4f-8\"><p>Assistant Professor<\/p>\n<p>\/<\/p>\n<p>Master of Communication Management, Ming Chuan University<\/p>\n<p>\/<\/p>\n<p>Experience\uff1a<\/p>\n<p><span style=\"font-weight: 400\">Chief Operating Officer, Kanbang Culture Co., Ltd.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Director of Digital Media Planning,OgilvyOne,Taiwan WPP<\/span><\/p>\n<p>\/<\/p>\n<p>Specialization\uff1aData marketing, MediaTech, Public Relations Strategies, Advertising planning and practice<\/p>\n<p>\/<\/p>\n<p><span class=\"fa fa-envelope\">\u00a0E-mail<\/span> <a href=\"mailto:yangus@mail.mcu.edu.tw\"><span style=\"font-weight: 400\">yangus@mail.mcu.edu.tw<\/span><\/a><br \/>\n<span class=\"fa fa-globe\">\u00a0Website<\/span>\u00a0<a class=\"ext\" href=\"http:\/\/www2.mcu.edu.tw\/ePortfolio\/Teacher\/html\/ePortfolioPost_Any.asp?lang=e&amp;tno=1011572\" target=\"_blank\" rel=\"noopener\">e-portfolio<\/a><br \/>\n<span class=\"fa fa-phone\">\u00a0Extension<\/span>\u00a0<a href=\"http:\/\/web.adv.mcu.edu.tw\/en\/content\/full-time-faculty-members\">2650<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CHEN, PO-YUFull-time Professor,Dean of School of Communication and Chair of Advertising and Strategic Marketing Department \/ Tamkang University \/ Specialization\uff1aEconomics\u3001Economic management\u3001Production management\u3001Data processing\u3001Organizational Behavior\u3001Statistics \/ E-mail&nbsp;chenboy@mail.mcu.edu.tw(link sends e-mail)&nbsp;Website&nbsp;e-portfolio(link is external)&nbsp;Extension&nbsp;2787KUO, HSIU-LIAssociate Professor \/ DCA, Faculty of Creative Arts, University of Wollongong, Australia \/ Specialization\uff1aVisual Arts\u3001Visual Communication Design\u3001Digital Media \/ &nbsp;E-mail&nbsp;penumbra@mail.mcu.edu.tw(link sends e-mail)&nbsp;Website&nbsp;e-portfolio(link is external)&nbsp;Extension&nbsp;2109YU, SHU-FENAssociate Professor \/ Education:National Central University &#8230; <\/p>\n<div><a href=\"https:\/\/adv.mcu.edu.tw\/en\/full-time-faculty-members\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":30,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-layout-full-width.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/13119"}],"collection":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=13119"}],"version-history":[{"count":26,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/13119\/revisions"}],"predecessor-version":[{"id":23016,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/13119\/revisions\/23016"}],"wp:attachment":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=13119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}