{"id":12059,"date":"2023-02-23T17:44:01","date_gmt":"2023-02-23T09:44:01","guid":{"rendered":"https:\/\/adv.mcu.edu.tw\/?page_id=12059"},"modified":"2025-10-29T15:55:01","modified_gmt":"2025-10-29T07:55:01","slug":"student-recruitment","status":"publish","type":"page","link":"https:\/\/adv.mcu.edu.tw\/en\/student-recruitment\/","title":{"rendered":"Student Recruitment"},"content":{"rendered":"\r\n

Student Recruitment<\/span><\/strong><\/p>\r\n

We aim to cultivate talents. Students interested in advertising, public relations, marketing, cultural creativity and Internet media are welcome to apply.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
\r\n

Timeline<\/b><\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

1980<\/span><\/p>\r\n<\/td>\r\n

\r\n

Mass Communication Department was established<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

1990<\/span><\/p>\r\n<\/td>\r\n

\r\n

First institution in Taiwan to run integrated communication courses<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

1999<\/span><\/p>\r\n<\/td>\r\n

\r\n

The first Department of Communication to have unified admission for the 1st and 2nd years, with integrated communication courses<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

2000<\/span><\/p>\r\n<\/td>\r\n

\r\n

The first School of Communication to engage in exchange with universities in China<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

2003<\/span><\/p>\r\n<\/td>\r\n

\r\n

The first School of Communication to offer digital media courses through platforms such as Internet News, Internet Radio, Internet TV, Ming Bao News, MCU Radio Station, MCU TV, Telecommunications & Information Center, Integrated Marketing Communication Center, Cross-Strait Communication Research Center and MCU Academia-Industry Innovation Center<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

2006<\/span><\/p>\r\n<\/td>\r\n

\r\n

Mass Communication Program in Overseas Youth Vocational Training School established<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

2014<\/span><\/p>\r\n<\/td>\r\n

\r\n

Each Department in the School of Communication began recruiting students individually: Journalism, Radio and TV, Advertising and New Media and Communication Administration<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

2015<\/span><\/p>\r\n<\/td>\r\n

\r\n

Department of Advertising renamed as Department of Advertising and Strategic Marketing<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n

 <\/p>\r\n

Ming Chuan University 2026-27 AY\u00a0<\/span><\/strong><\/p>\r\n

Department of Advertising and Strategic Marketing\u00a0<\/span><\/strong><\/p>\r\n

High School Star Program Information<\/span><\/strong><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
\u00a0<\/td>\r\n\u00a0<\/td>\r\n\u00a0<\/td>\r\n\u00a0<\/td>\r\n\u00a0<\/td>\r\n<\/tr>\r\n
\r\n

Ming Chuan University<\/span><\/p>\r\n<\/td>\r\n

\r\n

General Scholastic Ability Test (GSAT) and English \u00a0 Listening Proficiency<\/b><\/span><\/p>\r\n<\/td>\r\n

\r\n

Order of Items for Entrant Allotment<\/b><\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Department of Advertising and Strategic Marketing<\/span><\/p>\r\n

(Taipei Campus)<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Subject<\/span><\/p>\r\n<\/td>\r\n

\r\n

Standard<\/span><\/p>\r\n<\/td>\r\n

\r\n

1.Academic Score Ranking in Entire Graduating Class of their High School<\/span><\/p>\r\n

2. Total GSAT score for Chinese, English and Social Science combined<\/span><\/p>\r\n

3. GSAT Chinese Score<\/span><\/p>\r\n

4. GSAT English Score<\/span><\/p>\r\n

5. Academic Score Ranking in History among entire
Graduating Class of their High School<\/span><\/p>\r\n

6. GSAT mathematics Score<\/span><\/p>\r\n

7. Academic Score Ranking in Civics and Social Science
among entire Graduating Class of their High School
<\/span><\/span><\/p>\r\n






<\/td>\r\n<\/tr>\r\n

\r\n

Uni-Dept Code<\/span><\/p>\r\n<\/td>\r\n

\r\n

04612<\/span><\/p>\r\n<\/td>\r\n

\r\n

Chinese<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

English<\/span><\/p>\r\n<\/td>\r\n

\r\n

Post-standard<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Discipline Type<\/span><\/p>\r\n<\/td>\r\n

\r\n

Type 1<\/span><\/p>\r\n<\/td>\r\n

\r\n

Mathematics<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Recruitment Quota<\/span><\/p>\r\n<\/td>\r\n

\r\n

9<\/span><\/p>\r\n<\/td>\r\n

\r\n

Social\u00a0<\/span><\/p>\r\n

Science<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Max No. to Indicate Preference<\/span><\/p>\r\n<\/td>\r\n

\r\n

38<\/span><\/p>\r\n<\/td>\r\n

\r\n

Natural Science<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

English Listening<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Additional Quota<\/span><\/p>\r\n<\/td>\r\n

\r\n

2<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Max No. to Indicate Preference<\/span><\/p>\r\n<\/td>\r\n

\r\n

35<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Notes<\/span><\/p>\r\n<\/td>\r\n

\r\n

1.Students who enroll through this program (High School Star) may apply for Department transfer in accordance with the relevant regulations.\u00a0\u00a0<\/span><\/p>\r\n

2.Department of Advertising and Strategic Marketing is the only Department in Taiwan that cultivates talents with cross-disciplinary strategic thinking in Advertising and Strategic Marketing. Students interested in advertising, PR, marketing, creative design, digital media and communication research are welcome to apply for admission.<\/span><\/p>\r\n

3.Classes offered on Taipei Campus, please refer to our website at <\/span>http:\/\/web.adv.mcu.edu.tw<\/span><\/a> ; our contact number is 02-28824564-2515\u00a0\u00a0<\/span><\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n

 <\/p>\r\n

Ming Chuan University 2026-27 AY\u00a0<\/span><\/strong><\/p>\r\n

Department of Advertising and Strategic Marketing\u00a0<\/span><\/strong><\/p>\r\n

Individual Application Information<\/strong>\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
\r\n

Department of Advertising and Strategic Marketing<\/span><\/p>\r\n

(Taipei Campus)<\/span><\/p>\r\n<\/td>\r\n

\r\n

General Scholastic Ability Test (GSAT) and English Listening Proficiency Screening Methods<\/b><\/span><\/p>\r\n<\/td>\r\n

\r\n

Documentation\/Interview Scoring Method and Weighting<\/b><\/span><\/p>\r\n<\/td>\r\n

\r\n

Order in which Documentation\/Interview Scores will be considered in case of tie in Overall Score<\/b><\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Stage 1<\/span><\/p>\r\n<\/td>\r\n

\r\n

Stage 2<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Subject<\/span><\/p>\r\n<\/td>\r\n

\r\n

Minimum<\/span><\/p>\r\n<\/td>\r\n


\r\n

Screening Rate<\/span><\/p>\r\n<\/td>\r\n

\r\n

GSAT score formula<\/span><\/p>\r\n<\/td>\r\n

\r\n

Weighting in Overall Score<\/span><\/p>\r\n<\/td>\r\n

\r\n

Designated Items<\/span><\/p>\r\n<\/td>\r\n

\r\n

Minimum<\/span><\/p>\r\n<\/td>\r\n

\r\n

Weighting of Documentation \/ Interview Items<\/span><\/p>\r\n<\/td>\r\n

\u00a0<\/td>\r\n<\/tr>\r\n
\r\n

Dept Code<\/span><\/p>\r\n<\/td>\r\n

\r\n

046132<\/span><\/p>\r\n<\/td>\r\n

\r\n

Chinese<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

*2.00<\/span><\/p>\r\n<\/td>\r\n

\r\n

20%<\/span><\/p>\r\n<\/td>\r\n

\r\n

Documentation<\/span>
Review<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

35%<\/span><\/p>\r\n<\/td>\r\n

\r\n

1.Oral Test<\/span>
2.Documentation<\/span>
Review<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Recruitment Quota<\/span><\/p>\r\n<\/td>\r\n

\r\n

28<\/span><\/p>\r\n<\/td>\r\n

\r\n

English<\/span><\/p>\r\n<\/td>\r\n

\r\n

Post-standard<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

 <\/p>\r\n<\/td>\r\n

\r\n

Oral Test<\/span><\/p>\r\n<\/td>\r\n

70score<\/span><\/td>\r\n45%<\/span><\/td>\r\n<\/tr>\r\n
\r\n

Gender Mix<\/span><\/p>\r\n<\/td>\r\n

\r\n

N\/A<\/span><\/p>\r\n<\/td>\r\n

Mathematics
B<\/span><\/td>\r\n		\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

3<\/span><\/p>\r\n<\/td>\r\n

\r\n

*1.50<\/span><\/p>\r\n<\/td>\r\n

\u00a0<\/td>\r\n\u00a0<\/td>\r\n\u00a0<\/td>\r\n<\/tr>\r\n
\r\n

Est Documentation\/ Interviewees<\/span><\/p>\r\n<\/td>\r\n

\r\n

84<\/span><\/p>\r\n<\/td>\r\n

\r\n

Chinese,<\/span>
Mathematics<\/span>
B<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

8<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\u00a0<\/td>\r\n\u00a0<\/td>\r\n\u00a0<\/td>\r\n<\/tr>\r\n
\r\n

Additional Indigenous Peoples\u2019 Students<\/span><\/p>\r\n<\/td>\r\n

\r\n

3<\/span><\/p>\r\n<\/td>\r\n

\u00a0<\/td>\r\n\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\u00a0<\/td>\r\n\u00a0<\/td>\r\n\u00a0<\/td>\r\n\r\n

Additional Outlying Island Students Limit<\/span>\u00a0<\/span><\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Additional Outlying Island Students<\/span><\/p>\r\n<\/td>\r\n

\r\n

None<\/span><\/p>\r\n<\/td>\r\n

\u00a0<\/td>\r\n\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\u00a0<\/td>\r\n\u00a0<\/td>\r\n\u00a0<\/td>\r\n\r\n

None<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Designated Item Fee for Documentation\/ Interviews<\/span><\/p>\r\n<\/td>\r\n

\r\n

900<\/span><\/p>\r\n<\/td>\r\n

\u00a0<\/td>\r\n\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\r\n

—<\/span><\/p>\r\n<\/td>\r\n

\u00a0<\/td>\r\n\u00a0<\/td>\r\n\u00a0<\/td>\r\n<\/tr>\r\n
\r\n

Send (or announce) Designated Items Notification<\/span><\/p>\r\n<\/td>\r\n

\r\n

March 31, 2026<\/span><\/p>\r\n<\/td>\r\n

\r\n

Designated Items<\/span><\/p>\r\n<\/td>\r\n

\r\n

Documentation Review<\/span><\/p>\r\n<\/td>\r\n

\r\n

Items: Course record (A), Course Learning Outcome (B,C,E), Versatile performances (F,G,J,M,N), learning history by student (O,P,Q), others (R, other supporting documentation that might be useful for review)<\/span><\/p>\r\n

Explanation:<\/span><\/p>\r\n

\u00a0 \u00a0I.\u00a0 \u00a0 \u00a0Course Learning Outcome (small thesis, learning report, works, activity achievement, special report or reading reports, etc.)\u00a0<\/span><\/p>\r\n

\u00a0 II.\u00a0 \u00a0 \u00a0Versatile performances: 1. club participation 2. proof of competition results 3. extraordinary performances (special talent certificates or <\/span>other certificates academically or from other fields that might be useful for review)<\/span><\/span><\/p>\r\n

\u00a0 III.\u00a0 \u00a0 Learning History Reflection Report (including reflection report, study motivation, learning plan and future career plan)<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Deadline for submission<\/span><\/p>\r\n<\/td>\r\n

\r\n

May 06, 2026<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Examination Date for designated items<\/span><\/p>\r\n<\/td>\r\n

\r\n

May 16
to 18,
2026<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Announcement<\/span><\/p>\r\n<\/td>\r\n

\r\n

May 28, 2026<\/span><\/p>\r\n<\/td>\r\n

\r\n

Examination<\/span><\/p>\r\n<\/td>\r\n

\r\n

1. Oral test for interview.
2. Please refer to the oral test & Documentation Review of items and
standards on Department website (http:\/\/web.adv.mcu.edu.tw\/)<\/span><\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Deadline for review the total score<\/span><\/p>\r\n<\/td>\r\n

\r\n

May 29, 2026<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Same scores screening methods when quota is exceeded<\/span><\/p>\r\n<\/td>\r\n

\r\n

1.Total score for GSAT Chinese, English and Mathematics B<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Notes<\/span><\/p>\r\n<\/td>\r\n

\r\n

1. Classes offered on Taipei Campus.<\/span><\/p>\r\n

2. Department of Advertising and Strategic Marketing is the only department in Taiwan that cultivates talents with cross-disciplinary strategic thinking in Advertising and Strategic Marketing. Students interested in advertising, PR, marketing, creative design, digital media and communication research are welcome to apply for admission.<\/span><\/p>\r\n

3. Contact Telephone No.: (02)28824564 Ext. 2515, Fax No.: (02)28809740<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n

 <\/p>\r\n

Ming Chuan University 2026-27 AY<\/span><\/strong><\/p>\r\n

Department of Advertising and Strategic Marketing\u00a0<\/span><\/strong><\/p>\r\n

\u00a0University Entrance Examination Enrollment Information<\/span><\/strong><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n
\r\n

Item<\/span><\/p>\r\n<\/td>\r\n

\r\n

General Scholastic Ability Test (GSAT) and English Listening Proficiency Standards<\/span><\/p>\r\n<\/td>\r\n

\r\n

Designated Subjects for Entrance Test and Score Weighting Formula<\/span><\/p>\r\n<\/td>\r\n

\r\n

Individual Score Used to Break Ties in Total Score<\/span><\/p>\r\n<\/td>\r\n

\r\n

Briefing on Department Selection<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Department Required Test<\/span><\/p>\r\n<\/td>\r\n

\r\n

\u00ad\u00ad\u00ad<\/span><\/p>\r\n<\/td>\r\n

\r\n

Chinese<\/b><\/span><\/p>\r\n

(GSAT)<\/b><\/span><\/p>\r\n<\/td>\r\n

\r\n

X1.00<\/span><\/p>\r\n<\/td>\r\n

\r\n

1<\/span><\/p>\r\n<\/td>\r\n

\r\n

Interpersonal interaction is required when taking the courses of this department and students will learn about advertising, public relations, creative design and organizing media activities. Visual, hearing, oral expression, and interpersonal communication skills are essential. Classes are offered on Taipei Campus. Department of Advertising and Strategic Marketing is the only department in Taiwan that cultivates talents with cross-disciplinary strategic thinking in Advertising and Strategic Marketing. Students interested in advertising, PR, marketing, creative design, digital media and communication research are welcome to apply for admission. <\/span>http:\/\/web.adv.mcu.edu.tw<\/span><\/a><\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

History<\/b><\/span><\/p>\r\n

(Department Required Test)<\/b><\/span><\/p>\r\n<\/td>\r\n

\r\n

X 2.00<\/span><\/p>\r\n<\/td>\r\n

\r\n

2<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n

\r\n

Civics and Social Science<\/b><\/span><\/p>\r\n

(Department Required Test)<\/b><\/span><\/p>\r\n<\/td>\r\n

\r\n

X 2.00<\/span><\/p>\r\n<\/td>\r\n

\r\n

3<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n


https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/10\/115\u5ee3\u92b7\u7cfb\u62db\u751f\u8cc7\u8a0a1141027\u4e2d\u82f1\u6587.pdf<\/a><\/p>\r\n

https:\/\/adv.mcu.edu.tw\/wp-content\/uploads\/sites\/29\/2025\/10\/115\u5ee3\u92b7\u7cfb\u62db\u751f\u8cc7\u8a0a1141027\u4e2d\u82f1\u6587.docx<\/a><\/p>\r\n

<\/div>\r\n","protected":false},"excerpt":{"rendered":"

Student Recruitment We aim to cultivate talents. Students interested in advertising, public relations, marketing, cultural creativity and Internet media are welcome to apply. Timeline 1980 Mass Communication Department was established 1990 First institution in Taiwan to run integrated communication courses 1999 The first Department of Communication to have unified admission for the 1st and 2nd years, with integrated communication courses … <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":30,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-1.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/12059"}],"collection":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=12059"}],"version-history":[{"count":17,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/12059\/revisions"}],"predecessor-version":[{"id":22106,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/12059\/revisions\/22106"}],"wp:attachment":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=12059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}