{"id":12026,"date":"2023-02-23T17:27:52","date_gmt":"2023-02-23T09:27:52","guid":{"rendered":"https:\/\/adv.mcu.edu.tw\/?page_id=12026"},"modified":"2024-05-01T15:00:59","modified_gmt":"2024-05-01T07:00:59","slug":"imc-center-brand-lab","status":"publish","type":"page","link":"https:\/\/adv.mcu.edu.tw\/en\/imc-center-brand-lab\/","title":{"rendered":"IMC Center & Brand Lab"},"content":{"rendered":"\r\n

To fulfill \u201cCombine learning and practice\u201d and \u201cLearn from practice\u201d teaching concepts, Department of Advertising and Strategic Marketing (ADSM) established two internship media centers. Junior students need to intern\u00a0for\u00a0one year of media practice courses, so they will be distributed\u00a0to different centers\u00a0based on their interest and talent. The centers are Integrated Marketing Communications Center (IMCC) and Brand Lab (BL). The two centers are managed, planned and run by\u00a0ADSM.<\/span><\/p>\r\n

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These media centers execute activities under\u00a0corporate governance. There are four sections\u00a0in\u00a0the structure. The\u00a0four sections are: Planning Section, Activity Section, Public Relation Section and Creative Design Section.<\/span><\/p>\r\n

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INTEGRATED MARKETING COMMUNICATIONS CENTER (IMCC)<\/span><\/h4>\r\n

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IMCC was established in 2000, the\u00a0first internship media center\u00a0at Ming Chuan. Our goal is to assist School of Communication in cultivating talents of PR activity and management. Through interaction with industrial circles, governmental circles and academic circles and the process of planning different projects, students can further their ability of solving PR crises and problems.<\/span><\/p>\r\n

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BRAND LAB (BL)<\/span><\/h4>\r\n

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To meet the\u00a0needs of the\u00a0era of digital technology and enhance the development of ADSM, we\u00a0established\u00a0our second internship media center in 2015\u2014Brand Lab (BL).<\/span><\/p>\r\n

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Our goal is to cultivate talents\u00a0in\u00a0brand designing and marketing. We teach students create market output values\u00a0through\u00a0creativity and marketing; moreover,\u00a0we discuss humanistic\u00a0quality and cultural creativity of\u00a0the\u00a0aesthetic economy through design. We hope students can\u00a0enter the\u00a0employment market with\u00a0competitive\u00a0advantages.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"

To fulfill \u201cCombine learning and practice\u201d and \u201cLearn from practice\u201d teaching concepts, Department of Advertising and Strategic Marketing (ADSM) established two internship media centers. Junior students need to intern\u00a0for\u00a0one year of media practice courses, so they will be distributed\u00a0to different centers\u00a0based on their interest and talent. The centers are Integrated Marketing Communications Center (IMCC) and Brand Lab (BL). The two … <\/p>\n

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