{"id":12014,"date":"2023-02-23T17:26:20","date_gmt":"2023-02-23T09:26:20","guid":{"rendered":"https:\/\/adv.mcu.edu.tw\/?page_id=12014"},"modified":"2024-05-01T14:57:34","modified_gmt":"2024-05-01T06:57:34","slug":"features","status":"publish","type":"page","link":"https:\/\/adv.mcu.edu.tw\/en\/features\/","title":{"rendered":"Features"},"content":{"rendered":"\r\n<h4><span style=\"color: #333333\">A LEARNING ENVIRONMENT INTEGRATING INTERDISCIPLINARY STUDY<\/span><\/h4>\r\n<p><span style=\"color: #333333\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"color: #333333\">In response to the convergence of media and globalization, the curriculum of the Advertising and Strategic Marketing Department stresses broad perspectives and flexibility. A learning environment integrating communication, social science and humanity assures the richest foundation which helps students reach across the various disciplines for new knowledge, new ways of thinking.<\/span><\/p>\r\n<p><span style=\"color: #333333\">\r\n\r\n<\/span><\/p>\r\n<h4><span style=\"color: #333333\">ABUNDANT RESOURCES AND PROFESSIONAL LABS<\/span><\/h4>\r\n<p><span style=\"color: #333333\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"color: #333333\">The digital multimedia platform (Medianews On Line: MOL) is a great training ground for understanding how to integrate diversified information and various media for effective communication. The MOL consists of Internet e-paper, radio station, and television station. It also incorporates the Medianews newspaper, Broadcasting Station, the Integrated Marketing Communication Center, the Information Communication Center, the Crossstrait Communication Research Center and the Academia-Industry Cooperation Center to assist students to acquire necessary practical skills.<\/span><\/p>\r\n<p><span style=\"color: #333333\">\r\n\r\n<\/span><\/p>\r\n<h4><span style=\"color: #333333\">EQUAL WEIGHT ON THEORY AND PRACTICE<\/span><\/h4>\r\n<p><span style=\"color: #333333\">\r\n\r\n<\/span><\/p>\r\n<p><span style=\"color: #333333\">In order to cultivate professional personnel to meet the advertising industry&#8217;s expectations, our curriculum and teaching are designed to incorporate theory into practice. The Advertising and Strategic Marketing department has a unique learning center-&#8220;Integrated Marketing Communications Center&#8221;. The IMCC holds various activities annually which allow students to participate in the real practice of advertising and public relations and gain in-depth knowledge about the profession. Besides, our program also encourages students to participate academia-industry cooperative projects to increase practical experiences.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>A LEARNING ENVIRONMENT INTEGRATING INTERDISCIPLINARY STUDY In response to the convergence of media and globalization, the curriculum of the Advertising and Strategic Marketing Department stresses broad perspectives and flexibility. A learning environment integrating communication, social science and humanity assures the richest foundation which helps students reach across the various disciplines for new knowledge, new ways of thinking. ABUNDANT RESOURCES AND &#8230; <\/p>\n<div><a href=\"https:\/\/adv.mcu.edu.tw\/en\/features\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":30,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-1.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/12014"}],"collection":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=12014"}],"version-history":[{"count":3,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/12014\/revisions"}],"predecessor-version":[{"id":18093,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/12014\/revisions\/18093"}],"wp:attachment":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=12014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}