{"id":12002,"date":"2023-02-23T17:25:20","date_gmt":"2023-02-23T09:25:20","guid":{"rendered":"https:\/\/adv.mcu.edu.tw\/?page_id=12002"},"modified":"2026-09-06T22:37:38","modified_gmt":"2026-09-06T14:37:38","slug":"news","status":"publish","type":"page","link":"https:\/\/adv.mcu.edu.tw\/en\/news\/","title":{"rendered":"Performance Highlights"},"content":{"rendered":"

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“Heart-to-Heart Festival” Spreads Love: Ming Chuan Advertising and Strategic Marketing Supports Public Welfare 2025-12-23<\/strong><\/span><\/p>\r\n

Ming Chuan Advertising and Strategic Marketing’s “Heart-to-Heart Festival” broke the traditional event framework, taking “Heart Energy Station” as its theme to perfectly combine professional marketing practices with social welfare. The team not only created unique IPs tailored to the characteristics of each department, enhancing the sense of identity among students and faculty as well as campus recognition, but also revitalized online and offline interactions through social media check-ins and hands-on experiences. In addition, the project successfully facilitated cross-industry collaboration, donating 50% of the experience event revenue to the Pearl S. Buck Foundation to support new immigrant families with practical actions. This not only deepened industry-academia connections but also successfully established a positive brand image of societal care for the organization.<\/span><\/p>\r\n

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(Photo source: Provided by IMCC)<\/span><\/p>\r\n

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Ministry of Education (MOE) College Student Career Counseling Experience Competition: Ming Chuan Advertising and Strategic Marketing Wins Championship 2025-10-14<\/strong><\/span><\/p>\r\n

Li, Hui-Shan, a senior in the Department of Advertising and Strategic Marketing at Ming Chuan University, won the national championship in the graphic category with “Shh! My Career Exploration Treasure Hunt Notes.” The work “Future is Not Forced by Lots” by five seniors from the department\u2014Tsai, Sung-Dao, Chen, Yen-Hsun, Yang, Wei-Yu, Hsieh, Chia-Fu, and Chen, Yi-Fan\u2014won the national championship in the audio-visual category. The work “Embarking on a Career Journey” by five seniors\u2014Chen, Tzu-Pei, Chung, Cheng-Hsin, Chang, Cheng-Chen, Li, Chia-Chen, and Shen, Hui-Hao\u2014won the Jury Award in the audio-visual category. All the above works were guided by full-time Assistant Professor Chen, Yu-Yin, jointly appointed by the Department of Advertising and Strategic Marketing and the Department of Radio and Television.<\/span><\/p>\r\n

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(Photo source: Ming Chuan University Week https:\/\/www.week.mcu.edu.tw\/53317\/)<\/span><\/p>\r\n

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Model Instructors Commended: Two Faculty Members from the Department of Advertising and Strategic Marketing Receive Honors 2025-09-10<\/strong><\/span><\/p>\r\n

Full-time Associate Professor Kuo, Hsiu-Li from the Department of Advertising and Strategic Marketing was recognized as Outstanding Inter-departmental Class Advisor for 2024-25 Academic Year; and Instructor Wang, Hui-Mei as University-wide Outstanding Class Advisor for the 2024-25 Academic Year. They were publicly commended by Chancellor Lee and President Lee.<\/span><\/p>\r\n

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(Photo source: Ming Chuan University Week https:\/\/www.week.mcu.edu.tw\/52806\/)<\/span><\/p>\r\n

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Ming Chuan University 69th Anniversary Celebration: Two Faculty Members from the Department of Advertising and Strategic Marketing Commended as Senior Faculty and Staff 2026\/03\/23<\/strong><\/span><\/p>\r\n

Instructor Wang, Hui-Mei from the Department of Advertising and Strategic Marketing, who has served for 40 years, and Full-time Associate Professor Yu, Shu-Fen from the same department, who has served for 30 years, were publicly commended by Chancellor Lee at the 69th Anniversary Celebration in recognition of their diligence in contributing to the university.<\/span><\/p>\r\n

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(Photo source: Ming Chuan University Week https:\/\/www.week.mcu.edu.tw\/54981\/)<\/span><\/p>\r\n

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Industry-Government-Academia Collaboration: Faculty and Students Co-organize the “2025 Chinese Public Relations Forum” 2025-11-07<\/strong><\/span><\/p>\r\n

The School of Communication at Ming Chuan University and the Taiwan and Taipei International Public Relations Association (TIPRA) jointly held the “2025 Chinese Public Relations Forum: Redefining PR under the AI Wave.” The forum gathered elites from industry and academia under the theme “Building a New Era of Public Relations with Trust and Influence” to explore the challenges and transformation opportunities brought by AI to the PR industry.<\/span><\/p>\r\n

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(Photo source: Ming Chuan University Week https:\/\/www.week.mcu.edu.tw\/53668\/)<\/span><\/p>\r\n

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Ming Chuan Advertising and Strategic Marketing Wins “2nd Citizen Proposal Competition,” Vice President Attends to Present Award 2025-12-15<\/strong><\/span><\/p>\r\n

Students Li, Shih-Yuan, Tsai, Chun-Chieh, Hsu, Yu-Heng, and Chen, Hsin-Yueh from the Department of Advertising and Strategic Marketing at Ming Chuan University, guided by Full-time Assistant Professor Chen, Yu-Yin, who is jointly appointed by the Department of Advertising and Strategic Marketing and the Department of Radio and Television, participated in the 2025 “2nd Citizen Proposal Competition” hosted by NOWnews. Their proposal, “No Gender Limits: Youth Moving Forward Together,” won the Excellence Award and the on-site voting for “Best Popularity Award.” They were presented with these award by Vice President Hsiao, Bi-Khim as encouragement.<\/span><\/p>\r\n

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(Photo source: Ming Chuan University Week https:\/\/www.week.mcu.edu.tw\/54214\/)<\/span><\/p>\r\n

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2025 National Student Crime Prevention Idea Short Film Competition: Ming Chuan Advertising and Strategic Marketing Achieves Fruitful Results 2025-11-08<\/strong><\/span><\/p>\r\n

Nine students from the Department of Advertising and Strategic Marketing, including Lai, Pei-Chun, Chen, Chia-Yu, Liao, Yi-Chen, Huang, Yi-Chi, Pu, Yu-Chen, Wang, Pei-Han, Yang, Tsai-Hsuan, Lin, Hsiu-Cheng, and Wang, Tzu-Chi, won 3rd Prize in the Idea short film category with “Life Planning Bureau Interview,” guided by Full-time Assistant Professor Wang, Wan-Chia from the department.<\/span><\/p>\r\n

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Eight students from the Department of Advertising and Strategic Marketing, including Lin, Yen-Hua, Chang, Fang-Yu, Chen, Ho-Chien, Chiang, Min-Chi, Chou, Chi-Hsuan, Wang, Hsuan-Ning, Liu, Ying-Chih, and Pan, Cheng-Yu, won Honorable Mention and the Internet Popularity Award in the Idea short film category with “Lying to Yourself,” guided by Full-time Assistant Professor Tsai, Chi-Jui from the department.<\/span><\/p>\r\n

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A cross-departmental team of five students, including Yu, Tzu-Tung from the Department of Advertising and Strategic Marketing, Li, Yu-Hung and Hung, Yi-Ting from the Department of New Media and Communication Administration, and Li, Ting-Jui and Hsu, Ya-Chun from the Audiovisual Journalism and Social Media Communication Department, also won Honorable Mention in the Idea short film category with “Regulation Baby, We Are Here to Pick You Up,” guided by Full-time Assistant Professor Chen, Yu-Yin, jointly appointed by the Department of Advertising and Strategic Marketing and the Department of Radio and Television.<\/span><\/p>\r\n

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(Photo source: Ming Chuan University Week https:\/\/www.week.mcu.edu.tw\/53742\/)<\/span><\/p>\r\n

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Excellent Achievement 1<\/strong><\/span><\/p>\r\n

Chen, Yan-Xun, Ma, Chia-Lo, Lee Zhi- Yu, and Shen, Hui-Hao, students from the Department of Advertising and Strategic Marketing demonstrated outstanding creativity and strategic thinking under the guidance of faculty member Chuang Tung-Lin. Their team produced a highly professional work for Lalamove Short Video Competition and was honored with the sole \u201cBest Video Award\u201d, the highest recognition of the event. With their exceptional performance, the four students brought great honor to the department, showcasing the program\u2019s strength in cultivating creativity and project execution skills.<\/span><\/p>\r\n

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Excellent Achievement 2<\/strong><\/span><\/p>\r\n

National Museum of Marine Science & Technology (NMMST) held 2025 Smart Science Promotion and Sustainable Brand Marketing Competition<\/strong>, with finals on May 23. Under the guidance of faculty member Yu Shu-Fen<\/strong>, students Tsai, Tsai-Yu, Liao Pei-Chun, Lin Yun-Chien, Tu Meng-Hsuan, <\/strong>and Huang Shu-Chen<\/strong> integrated elements appealing to the younger generation, showcasing a compelling blend of sustainability themes and marketing creativity. Selected from among 196 teams nationwide, this group won the Silver Award.<\/span><\/p>\r\n

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Excellent Achievement 3<\/strong><\/span><\/p>\r\n

Student CAI, BING-XIU<\/strong> received an Honorable Mention<\/strong> for his proposal \u201cLianThai (in love with Thailand) – learning a different Thailand.\u201d<\/em> in the 7th Chinese PR Awards (Student PR Strategy Proposal Category)<\/strong> hosted by the Taiwan and Taipei International Public Relations Association (TIPRA)<\/strong>. The proposal was based on Tsai\u2019s Instagram account \u201cLianThai,\u201d which he has managed since 2023, focusing on Thai tourism and study abroad information. It effectively incorporated post-pandemic tourism trends and policy insights, with future prospects for collaboration with Thai tourism organizations.\u00a0<\/span><\/p>\r\n

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Excellent Achievement 4<\/strong><\/span><\/p>\r\n

In the 2025 I\u2019m Young; I\u2019m Green\u201d ESG Short Film Competition<\/strong> on campus, co-organized by the Department of Youth Affairs, Taipei City Government, students Wu Shao-Wei, Liang Wen-Kai, Liu Kuan-Ting, Fan Chia-Er, and Li Tzu-Yu<\/strong> were honored with an Excellence Award<\/strong> for their short film \u201cFor a Better Tomorrow, I Choose to Change\u201d, which visually expressed and interpreted the core values of ESG.<\/span><\/p>\r\n

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Excellent Achievement 5<\/strong><\/span><\/p>\r\n

Under the guidance of faculty member Yu, Shu-Fen, the international student team \u201cTeam LZFC\u201d from the Department of Advertising and Strategic Marketing\u2014comprising Fan Chia-Er, Lam Lok-Yiu, and Liang Wen-Kai from Hong Kong; Li Tzu-Yu from Malaysia; and Liao Cheng-Chang from Indonesia\u2014applied digital transformation and phygital strategies to enhance home delivery services. Their project won Second Place (nationwide) in the the 3rd Uni-President Enterprises and Affiliates Business Competition 2025 \u2013 Delivery Opportunities Division.<\/span><\/p>\r\n

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Excellent Achievement 6<\/strong><\/span><\/p>\r\n

2024 Ming Chuan University Department of Advertising and Strategic Marketing “Advertising Monopoly” One-Day Experience Camp for High School Students<\/span><\/p>\r\n

Department of Advertising and Strategic Marketing, School of Communication, Ming Chuan University, hosted the “Advertising Monopoly: Strategic Marketing Showdown” one-day experience camp on Taipei campus on May 18, 2024. This camp aimed to introduce high school students to the field of advertising and marketing. The program included activities such as one-page project planning, media literacy, communication knowledge, and creative thinking. Participants also had the opportunity to visit the facilities of the School of Communication.<\/span><\/p>\r\n

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Excellent Achievement 7<\/strong><\/span><\/p>\r\n

Cross-departmental student team won an award at the 2024 TSC Marketing Symposium under the guidance of Professor Chuang, Tung-Lin\u00a0and Professor Tsai, Chi-Jui<\/span><\/p>\r\n

Under the guidance of Professor Chuang, Tung-Lin, Department of New Media and Communication Administration students Chao, Yu-Xuan, Chou, Jia-Yan, and Ji, Guan-Yu, created “Xinyi Sports Center\u2014A Good Neighbor for the Community!” which won the highest honor, the Diamond Award, at 2024 9th TSC Marketing Symposium. Additionally, the work “Blue Fish Ba: Leisurely Enjoy Seafood and Quality Light Meals,” created by Department of Radio and TV student Yuan, Rong, Department of New Media and Communication Administration students Weng, Jie-Yu, Chong, Hui-Shan, and Li, Zi-Ging, also under the guidance of Professor Chuang, Tung-Lin, won the Golden Award. Furthermore, the project “Blue Fish Ba: Enjoying Leisure Time,” created by Department of Advertising and Strategic Marketing students Chen, Yong-Wen, Mai, Yu-Chen, Lin, Xin-Ni, Huang, Wan-Ting, and He, Yong-Xin under the guidance of Professor Tsai, Chi-Jui, won the Silver Award.<\/span><\/p>\r\n

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Excellent Achievement 8<\/strong><\/span><\/p>\r\n

To assist Ming Chuan University faculty and staff members, and students, in understanding, recognizing, and identifying with 10 Pillars Education, \u201cMing Chuan University 10 Pillars Education Slogan and Logo Design Competition” was organized by the General Secretary’s Division. Chuang, Yin-Ting and Weng, Wei-Chen, students from the Department of Advertising and Strategic Marketing received the Excellent Promotion Slogan Prize.<\/span><\/p>\r\n

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Excellent Achievement 9<\/strong><\/span><\/p>\r\n

\u00a02024 Campus Public Relations Proposal Competition<\/strong><\/span><\/p>\r\n

Students Xu, Zi-Ging, Guo, Yu-Qi, Huang, Xin-Yi, Li, Zhi-Jie, Li, Yi-Jie, and Shen, Hui-Hao from the Department of Advertising and Strategic Marketing, Ming Chuan University, participated in the “2024 Campus Public Relations Proposal Competition”.\u00a0 They received an Honorable Mention for their design of a public relations communication plan for the RhinoShield brand targeting Generation Z consumers.<\/span><\/p>\r\n

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Excellent Achievement 10<\/strong><\/span><\/p>\r\n

2023 2nd National SDGs Innovation and Creativity Competition – <\/strong>Department of Advertising and Strategic Marketing Won the 1st and 2nd Places<\/strong><\/span><\/p>\r\n

Student teams from the Department of Advertising and Strategic Marketing, Ming Chuan University, had outstanding performances in the 2023 2nd National SDGs Innovation and Creativity Competition hosted by Takming University of Science and Technology. Under the guidance of faculty members Chen, Po-Yu, Tsai, Chi-Jui, Chiu, Yu-Chih, and Wang\u00a0Wan-Chia, the team of students Zhuang, Yi-Ting, Jian, Hui-Ci, Zhang, Pin-Xuan, Zhang, Ruo-Zhen, Lee, Shao-Yang, and Wu, Dong-Qian won the championship in the Service Innovation category with their project “Repurposed Career Path”. The team of Chen, Rou-Qian, Chen Shang-Wei, Zhuang Yong-Xi, and Yang Kai-Xin received the runner-up award in the Service Innovation category for their project “Mom, I Can \u2014 A Job Platform Tailored for Moms.” The project “Security Map” planned by students Lin, Hsin-Ni, Lian, Yi-Han, and Mai, Yu-Chen, received an Honorable Mention.<\/span><\/p>\r\n

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Excellent Achievement 11<\/strong><\/span><\/p>\r\n

Dr. Yu, Shu-Fen guided students in a collaboration with the Shilin Night Market business district, embodying the practice of University Social Responsibility<\/strong><\/span><\/p>\r\n

Under the guidance of Dr. Yu, Shu-Fen, students from the Department of Advertising and Strategic Marketing collaborated with the Shilin Night Market business district, putting University Social Responsibility into practice. As part of the senior course “Advertising Strategy and Planning,” the students assisted in planning creative proposals and social media strategies for the “Shilin Night Market” Facebook page. Their efforts, including the production of videos, graphics, and animations, achieved outstanding results. The project aims to generate new buzz and boost tourism for the Shilin Night Market, reviving its former glory.<\/span><\/p>\r\n

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Excellent Achievement 12<\/strong><\/span><\/p>\r\n

The Department of Advertising and Strategic Marketing launched a new IP character “Hart” for the 2023 Heart-to-Heart Festival<\/span><\/p>\r\n

The 2023 Heart-to-Heart Festival, organized by the Department of Advertising and Strategic Marketing to deepen student connections and foster strong friendships, introduced “Hart,” a mail carrier delivering love, warmth, and heartfelt messages. The storyline centers around Hart’s journey of discovering the meaning of delivering love and warmth, weaving through the entire festival. The goal was to enhance interaction and friendships among Ming Chuan students while encouraging care for those around them in the real world. Hart appeared across campus, and the festival featured markets, games, photography, and social media hashtag contests, inviting everyone to join in exploring the significance of spreading love and warmth<\/span><\/p>\r\n

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Achievement 13<\/strong><\/span><\/p>\r\n

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In April 2023, the Department of Advertising and Strategic Marketing at Ming Chuan University held the “Immersive Suspenseful Marketing Camp”. Through interactive challenges and a suspenseful storyline interwind with obstacles, high school students were led to learn creative ideation from their daily lives by uncovering hidden truths concealed within intricate details.<\/span><\/p>\r\n

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Excellent Achievement 14<\/strong><\/span><\/p>\r\n

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In November 2022, students of the Department of Advertising and Strategic Marketing at Ming Chuan University participated in a creative competition with the theme of “Rise of Youth Power: Matters of Land, Water, and Us” held by the Environmental Protection Administration, and won one Golden and two Bronze Awards. Their winning entries include “B\u0101 P\u00f3\u201d which won the Gold Medal Award in the college section, while “If We Don’t Protect the Environment, We’ll Be in Trouble\u201d and “Loveu\u201d received Bronze Awards along with NTD 50,000 and NTD 10,000, respectively.<\/span><\/p>\r\n

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Excellent Achievement 15<\/strong><\/span><\/p>\r\n

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The 32nd Times Young Creatives Award Ceremony took place on July 2, 2023. This award is often called the “Youth Oscars of Creativity”. This year, with the participation of nearly a hundred judges from across the strait, the competition was exceptionally fierce as they selected the winning entries from a pool of 101,500 submissions. In this intense competition, Department of Advertising and Strategic Marketing at Ming Chuan University achieved remarkable results, securing one Bronze Award, one 1st Place, one 2nd Place, one 3rd Place, and two Outstanding.<\/span><\/p>\r\n

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Excellent Achievement 16<\/strong><\/span><\/p>\r\n

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Student Shen, Bing-Tang, Department of Advertising and Strategic Marketing at Ming Chuan University took top honors in the \u201d2022-23 Academic Year MCU Students\u2019 Reflections in the Media Competence Course Student Reflections Contest” with ‘Flutter! The Wings!’ The article discusses the chaotic landscape of media in Taiwan by analyzing practical cases, and emphasizes the importance for both media professionals and audiences to develop their media capacity and ability, and avoid prematurely making judgment on the authenticity of events.<\/span><\/p>\r\n

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Excellent Achievement 17<\/strong><\/span><\/p>\r\n

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Students Chao-Ching Tsao, Chen-Yu Chang, Pei-Chen Wu, Ching-Wen Pi, Yung-Wen Chen, and Pei-Hsuan Lee, Department of Advertising and Strategic Marketing at Ming Chuan University, participated in the ‘2023 Campus Public Relations Proposal Competition’ and were awarded an honorable mention for their project ‘100% Universe Survival Guide of Sausage Superman’.<\/span><\/p>\r\n

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<\/span><\/p>","protected":false},"excerpt":{"rendered":"

“Heart-to-Heart Festival” Spreads Love: Ming Chuan Advertising and Strategic Marketing Supports Public Welfare 2025-12-23 Ming Chuan Advertising and Strategic Marketing’s “Heart-to-Heart Festival” broke the traditional event framework, taking “Heart Energy Station” as its theme to perfectly combine professional marketing practices with social welfare. The team not only created unique IPs tailored to the characteristics of each department, enhancing the sense … <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":30,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-1.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/12002"}],"collection":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=12002"}],"version-history":[{"count":36,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/12002\/revisions"}],"predecessor-version":[{"id":24073,"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/12002\/revisions\/24073"}],"wp:attachment":[{"href":"https:\/\/adv.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=12002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}