{"id":10604,"date":"2022-10-22T16:11:48","date_gmt":"2022-10-22T08:11:48","guid":{"rendered":"http:\/\/sites2-d1.mcu.edu.tw\/?page_id=10604"},"modified":"2026-09-06T23:07:07","modified_gmt":"2026-09-06T15:07:07","slug":"home","status":"publish","type":"page","link":"https:\/\/adv.mcu.edu.tw\/en\/","title":{"rendered":"HOME"},"content":{"rendered":"
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Introduction Video of Ming Chuan<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Performance Highlights<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"Heart-to-Heart Festival\" Spreads Love: Ming Chuan Advertising and Strategic Marketing Supports Public Welfare<\/h4>

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Excellent Achievement 1<\/h4>

Ming Chuan Advertising and Strategic Marketing's \"Heart-to-Heart Festival\" broke the traditional event framework, taking \"Heart Energy Station\" as its theme to perfectly combine professional marketing practices with social welfare. The team not only created unique IPs tailored to the characteristics of each department, enhancing the sense of identity among students and faculty as well as campus recognition, but also revitalized online and offline interactions through social media check-ins and hands-on experiences. In addition, the project successfully facilitated cross-industry collaboration, donating 50% of the experience event revenue to the Pearl S. Buck Foundation to support new immigrant families with practical actions. This not only deepened industry-academia connections but also successfully established a positive brand image of societal care for the organization.<\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div>

Ministry of Education (MOE) College Student Career Counseling Experience Competition: Ming Chuan Advertising and Strategic Marketing Wins Championship<\/h4>

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Excellent Achievement 2<\/h4>

Li, Hui-Shan, a senior in the Department of Advertising and Strategic Marketing at Ming Chuan University, won the national championship in the graphic category with \"Shh! My Career Exploration Treasure Hunt Notes.\" The work \"Future is Not Forced by Lots\" by five seniors from the department\u2014Tsai, Sung-Dao, Chen, Yen-Hsun, Yang, Wei-Yu, Hsieh, Chia-Fu, and Chen, Yi-Fan\u2014won the national championship in the audio-visual category. The work \"Embarking on a Career Journey\" by five seniors\u2014Chen, Tzu-Pei, Chung, Cheng-Hsin, Chang, Cheng-Chen, Li, Chia-Chen, and Shen, Hui-Hao\u2014won the Jury Award in the audio-visual category. All the above works were guided by full-time Assistant Professor Chen, Yu-Yin, jointly appointed by the Department of Advertising and Strategic Marketing and the Department of Radio and Television.<\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div>

Ming Chuan University 69th Anniversary Celebration: Two Faculty Members from the Department of Advertising and Strategic Marketing Commended as Senior Faculty and Staff<\/h4>

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Excellent Achievement 3<\/h4>

Instructor Wang, Hui-Mei from the Department of Advertising and Strategic Marketing, who has served for 40 years, and Full-time Associate Professor Yu, Shu-Fen from the same department, who has served for 30 years, were publicly commended by Chancellor Lee at the 69th Anniversary Celebration in recognition of their diligence in contributing to the university.<\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Industry-Government-Academia Collaboration: Faculty and Students Co-organize the \"2025 Chinese Public Relations Forum\"<\/h4>

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Excellent Achievement 4<\/h4>

The School of Communication at Ming Chuan University and the Taiwan and Taipei International Public Relations Association (TIPRA) jointly held the \"2025 Chinese Public Relations Forum: Redefining PR under the AI Wave.\" The forum gathered elites from industry and academia under the theme \"Building a New Era of Public Relations with Trust and Influence\" to explore the challenges and transformation opportunities brought by AI to the PR industry.<\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div>

Ming Chuan Advertising and Strategic Marketing Wins \"2nd Citizen Proposal Competition,\" Vice President Attends to Present Award<\/h4>

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Excellent Achievement 5<\/h4>

Students Li, Shih-Yuan, Tsai, Chun-Chieh, Hsu, Yu-Heng, and Chen, Hsin-Yueh from the Department of Advertising and Strategic Marketing at Ming Chuan University, guided by Full-time Assistant Professor Chen, Yu-Yin, who is jointly appointed by the Department of Advertising and Strategic Marketing and the Department of Radio and Television, participated in the 2025 \"2nd Citizen Proposal Competition\" hosted by NOWnews. Their proposal, \"No Gender Limits: Youth Moving Forward Together,\" won the Excellence Award and the on-site voting for \"Best Popularity Award.\" They were presented with these award by Vice President Hsiao, Bi-Khim as encouragement.<\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div>

2025 National Student Crime Prevention Idea Short Film Competition: Ming Chuan Advertising and Strategic Marketing Achieves Fruitful Results<\/h4>

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Excellent Achievement 6<\/h4>

Nine students from the Department of Advertising and Strategic Marketing, including Lai, Pei-Chun, Chen, Chia-Yu, Liao, Yi-Chen, Huang, Yi-Chi, Pu, Yu-Chen, Wang, Pei-Han, Yang, Tsai-Hsuan, Lin, Hsiu-Cheng, and Wang, Tzu-Chi, won 3rd Prize in the Idea short film category with \"Life Planning Bureau Interview,\" guided by Full-time Assistant Professor Wang, Wan-Chia from the department.<\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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News Compilation<\/h1><\/div><\/div><\/div><\/div><\/div><\/div>

[Department Notice] MCU 2025-26 Academic Year\u00a02nd\u00a0Semester Post-midterm Course-reduction Application Notice<\/h2><\/div><\/div><\/div><\/article>
Attached is the MCU 2025-26 Academic Year\u00a02nd\u00a0Semester Post-midterm Course-reduction Application Notice (one in Chinese and one in English version). Please assist notifying class advisors and students. Also, please remind students to\u00a0use computer or laptop\u00a0to login to the Student Information System to apply within the application period from\u00a09:00 am on May 25thto 4:00 pm on May 29th, 2026,\u00a0no late applications will<\/div><\/a>

[Activity News] British Council Young Learner Assistant (YLA) Internship<\/h2><\/div><\/div><\/div><\/article>
In partnership with the British Council (BC), MCU\u2019s English Language Center (ELC) launches the Young Learner Assistant (YLA) Internship\u2014a valuable opportunity to gain classroom experience, strengthen communication skills, and work in a leading international education organization.\u3010Program Details\u3011\u2022 Period: Starting September 2025\u2022 Pay: NTD 190\/hour\u2022 Locations: Taipei and Linkou\u3010Role of YLA\u3011\u2022 Assist teachers with English classes for children aged 5\u201312.\u2022 Help<\/div><\/a>

[Activity News] Briefing \u2014 2026 Domestic\/Overseas \u201c7+1\u201d Full-Semester Internship Program (Taipei Campus)<\/h2><\/div><\/div><\/div><\/article>
Join the briefing for the 2026 Domestic & Overseas \u201c7+1\u201d Full-Semester Internship Program! Ready to boost hands-on skills and make your final semester more competitive? Learn the application steps and available internship opportunities.\u2022 Registration: https:\/\/eform.mcu.edu.tw\/node\/3750\u2022 Agenda: Program application process; partner companies; openings (job content, qualifications, compensation, etc.).\u2022 Internship period: Mar 1 \u2013 Aug 31, 2026 (subject to each company\u2019s posting).\u2022<\/div><\/a>

[Department Notice] 2026\u201327 AY\u00a0 Department of New Media and Communication Administration \u2014 Master\u2019s Program Referral Admissions is Now Open<\/h2><\/div><\/div><\/div><\/article>
Now Accepting Applications for the Master\u2019s Program Referral Admissions  at MCU\u2019s Department of New Media and Communication AdministrationA talent hub for next-gen media professionals\u3010Admission Info\u3011Eligibility: Graduates or prospective graduates of MOE-recognized universities in Taiwan who meet Required uploads (with application): (1) One official transcript; (2) Research or Study Plan; (3) One autobiography (including motivation and intended career path); (4) Other<\/div><\/a>

[Competition Info] 2025 National University SDGs \u00d7 AI Short-Video Competition<\/h2><\/div><\/div><\/div><\/article>
1.Overview: Centered on \u201cAI Short Video \u00d7 Sustainable Management,\u201d this competition encourages teams to combine at least one UN SDG with management expertise and use AI tools (e.g., script generation, image synthesis, sound design, editing) to create innovative and impactful digital videos. Teams register for one division and develop their work accordingly.2.At least 50% of total runtime must feature AI-generated<\/div><\/a>

[Competition Info] \u201cBrand Street ~ iReels!\u201d Image & Short Video Call for Entries<\/h2><\/div><\/div><\/div><\/article>
1.Since 2021, the Administration of Commerce (AOC), Ministry of Economic Affairs (MOEA), has implemented the \u201cBrand Street\u201d Guidance Program to successfully promote distinctive brand streets across Taiwan. To further enhance the visibility of these streets, the School of Communication, Ming Chuan University, is organizing the \u201cBrand Street ~ iReels!\u201d Image and Short Video Competition to encourage creative new-media presentations that<\/div><\/a><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div>
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Student artwork<\/h1><\/div><\/div><\/div><\/div><\/div><\/div>