{"id":10604,"date":"2022-10-22T16:11:48","date_gmt":"2022-10-22T08:11:48","guid":{"rendered":"http:\/\/sites2-d1.mcu.edu.tw\/?page_id=10604"},"modified":"2025-12-17T15:29:51","modified_gmt":"2025-12-17T07:29:51","slug":"home","status":"publish","type":"page","link":"https:\/\/adv.mcu.edu.tw\/en\/","title":{"rendered":"HOME"},"content":{"rendered":"
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Introduction Video of Ming Chuan<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Performance Highlights<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

2025 Lalamove Short Video Competition and was honored with the sole \u201cBest Video Award\u201d<\/h4>

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Excellent Achievement 1<\/h4>

Chen, Yan-Xun, Ma, Chia-Lo, Lee Zhi- Yu, and Shen, Hui-Hao, students from the Department of Advertising and Strategic Marketing demonstrated outstanding creativity and strategic thinking under the guidance of faculty member Chuang Tung-Lin. Their team produced a highly professional work for Lalamove Short Video Competition and was honored with the sole \u201cBest Video Award\u201d, the highest recognition of the event. With their exceptional performance, the four students brought great honor to the department, showcasing the program\u2019s strength in cultivating creativity and project execution skills.<\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div>

2025 Smart Science Promotion and Sustainable Brand Marketing Competition won the Silver Award<\/h4>

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Excellent Achievement 2<\/h4>

National Museum of Marine Science & Technology (NMMST) held 2025 Smart Science Promotion and Sustainable Brand Marketing Competition, with finals on May 23. Under the guidance of faculty member Yu Shu-Fen, students Tsai, Tsai-Yu, Liao Pei-Chun, Lin Yun-Chien, Tu Meng-Hsuan, and Huang Shu-Chen integrated elements appealing to the younger generation, showcasing a compelling blend of sustainability themes and marketing creativity. Selected from among 196 teams nationwide, this group won the Silver Award.<\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div>

The 7th Chinese PR Awards received an Honorable Mention<\/h4>

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Excellent Achievement 3<\/h4>

Student CAI, BING-XIU received an Honorable Mention for his proposal \u201cLianThai (in love with Thailand) - learning a different Thailand.\u201d in the 7th Chinese PR Awards (Student PR Strategy Proposal Category) hosted by the Taiwan and Taipei International Public Relations Association (TIPRA). The proposal was based on Tsai\u2019s Instagram account \u201cLianThai,\u201d which he has managed since 2023, focusing on Thai tourism and study abroad information. It effectively incorporated post-pandemic tourism trends and policy insights, with future prospects for collaboration with Thai tourism organizations. <\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

2025 I\u2019m Young; I\u2019m Green\u201d ESG Short Film Competition honored with an Excellence Award<\/h4>

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Excellent Achievement 4<\/h4>

In the 2025 I\u2019m Young; I\u2019m Green\u201d ESG Short Film Competition on campus, co-organized by the Department of Youth Affairs, Taipei City Government, students Wu Shao-Wei, Liang Wen-Kai, Liu Kuan-Ting, Fan Chia-Er, and Li Tzu-Yu were honored with an Excellence Award for their short film \u201cFor a Better Tomorrow, I Choose to Change\u201d, which visually expressed and interpreted the core values of ESG.<\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div>

2025 the 3rd Uni-President Enterprises and Affiliates Business Competition \u2013 Delivery Opportunities Division won Second Place (nationwide)<\/h4>

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Excellent Achievement 5<\/h4>

Under the guidance of faculty member Yu, Shu-Fen, the international student team \u201cTeam LZFC\u201d from the Department of Advertising and Strategic Marketing\u2014comprising Fan Chia-Er, Lam Lok-Yiu, and Liang Wen-Kai from Hong Kong; Li Tzu-Yu from Malaysia; and Liao Cheng-Chang from Indonesia\u2014applied digital transformation and phygital strategies to enhance home delivery services. Their project won Second Place (nationwide) in the the 3rd Uni-President Enterprises and Affiliates Business Competition 2025 \u2013 Delivery Opportunities Division.<\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div>

2024 Department of Advertising and Strategic Marketing \"Advertising Monopoly\" One-Day Experience Camp<\/h4>

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Excellent Achievement 6<\/h4>

2024 Ming Chuan University Department of Advertising and Strategic Marketing \"Advertising Monopoly\" One-Day Experience Camp for High School Students\n\nDepartment of Advertising and Strategic Marketing, School of Communication, Ming Chuan University, hosted the \"Advertising Monopoly: Strategic Marketing Showdown\" one-day experience camp on Taipei campus on May 18, 2024. This camp aimed to introduce high school students to the field of advertising and marketing. The program included activities such as one-page project planning, media literacy, communication knowledge, and creative thinking. Participants also had the opportunity to visit the facilities of the School of Communication.<\/p>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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News Compilation<\/h1><\/div><\/div><\/div><\/div><\/div><\/div>

[Activity News] British Council Young Learner Assistant (YLA) Internship<\/h2><\/div><\/div><\/div><\/article>
In partnership with the British Council (BC), MCU\u2019s English Language Center (ELC) launches the Young Learner Assistant (YLA) Internship\u2014a valuable opportunity to gain classroom experience, strengthen communication skills, and work in a leading international education organization.\u3010Program Details\u3011\u2022 Period: Starting September 2025\u2022 Pay: NTD 190\/hour\u2022 Locations: Taipei and Linkou\u3010Role of YLA\u3011\u2022 Assist teachers with English classes for children aged 5\u201312.\u2022 Help<\/div><\/a>

[Activity News] Briefing \u2014 2026 Domestic\/Overseas \u201c7+1\u201d Full-Semester Internship Program (Taipei Campus)<\/h2><\/div><\/div><\/div><\/article>
Join the briefing for the 2026 Domestic & Overseas \u201c7+1\u201d Full-Semester Internship Program! Ready to boost hands-on skills and make your final semester more competitive? Learn the application steps and available internship opportunities.\u2022 Registration: https:\/\/eform.mcu.edu.tw\/node\/3750\u2022 Agenda: Program application process; partner companies; openings (job content, qualifications, compensation, etc.).\u2022 Internship period: Mar 1 \u2013 Aug 31, 2026 (subject to each company\u2019s posting).\u2022<\/div><\/a>

[Department Notice] 2026\u201327 AY\u00a0 Department of New Media and Communication Administration \u2014 Master\u2019s Program Referral Admissions is Now Open<\/h2><\/div><\/div><\/div><\/article>
Now Accepting Applications for the Master\u2019s Program Referral Admissions  at MCU\u2019s Department of New Media and Communication AdministrationA talent hub for next-gen media professionals\u3010Admission Info\u3011Eligibility: Graduates or prospective graduates of MOE-recognized universities in Taiwan who meet Required uploads (with application): (1) One official transcript; (2) Research or Study Plan; (3) One autobiography (including motivation and intended career path); (4) Other<\/div><\/a>

[Competition Info] 2025 National University SDGs \u00d7 AI Short-Video Competition<\/h2><\/div><\/div><\/div><\/article>
1.Overview: Centered on \u201cAI Short Video \u00d7 Sustainable Management,\u201d this competition encourages teams to combine at least one UN SDG with management expertise and use AI tools (e.g., script generation, image synthesis, sound design, editing) to create innovative and impactful digital videos. Teams register for one division and develop their work accordingly.2.At least 50% of total runtime must feature AI-generated<\/div><\/a>

[Competition Info] \u201cBrand Street ~ iReels!\u201d Image & Short Video Call for Entries<\/h2><\/div><\/div><\/div><\/article>
1.Since 2021, the Administration of Commerce (AOC), Ministry of Economic Affairs (MOEA), has implemented the \u201cBrand Street\u201d Guidance Program to successfully promote distinctive brand streets across Taiwan. To further enhance the visibility of these streets, the School of Communication, Ming Chuan University, is organizing the \u201cBrand Street ~ iReels!\u201d Image and Short Video Competition to encourage creative new-media presentations that<\/div><\/a>

2025 The the 3rd Uni-President Enterprises and Affiliates Business Competition 2025 \u2013 Delivery Opportunities Division won Second Place (nationwide)<\/h2><\/div><\/div><\/div><\/article>
Under the guidance of faculty member Yu, Shu-Fen, the international student team \u201cTeam LZFC\u201d from the Department of Advertising and Strategic Marketing\u2014comprising Fan Chia-Er, Lam Lok-Yiu, and Liang Wen-Kai from Hong Kong; Li Tzu-Yu from Malaysia; and Liao Cheng-Chang from Indonesia\u2014applied digital transformation and phygital strategies to enhance home delivery services. Their project won Second Place (nationwide) in the the<\/div><\/a><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div>
Learn More<\/span><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Student artwork<\/h1><\/div><\/div><\/div><\/div><\/div><\/div>